Hard seltzers have been quietly making their way up the drinks trends ladder and establishing themselves in consumer repertoires – but what is this nascent category and is it worth pub and bar operators tapping into?
Celebrating its 10th year, Imbibe Live is back at the London Olympia with a raft of expert speakers, along with new products and exhibitors, as The Morning Advertiser reveals in this guide to the show.
According to figures from CGA, the total value of ready-to-drink (RTD) sales in the UK last year was £472m – £185m of which was spent in the on-trade. But is the category all neon liquids and lairy labels?
The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?