Ready to Drink

Spending more: consumers continue to buy less, but more premium alcoholic drinks

Posh plonk sales up in branded pubs

By Nicholas Robinson

Brits are spending more to guzzle premium alcoholic drinks in branded pubs and fancy upmarket bars, CGA Alcohol Sales Tracker report data shows.

Party people: WKD drinks are seen as part of the festival scene

Ready-to-drink: ready to develop?

By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s. 

What's hot? Some of the top trends from Imbibe Live 2017

Imbibe Live 2017: top trends from the show

By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Pricey: expensive alcohol drives booze value up

Pricey booze steadies wet sales in pubs

By Nicholas Robinson

Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

Positive: CAMRA national chair Colin Valentine

CAMRA backs report on health benefits of alcohol

By Nikkie Sutton

The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when compared to teetotallers.

Reinvention: WKD was transformed to attract a younger market

Category update

How the RTD category can grow sales in pubs

By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

Tim Martin: price cuts will demonstrate potential effect of VAT cut on hospitality sector

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

By Daniel Woolfson

JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry.