WKD Blue tops RTD category

By Amelie Maurice-Jones

- Last updated on GMT

First place: WKD Blue bags top spot (Getty/ Kanawa_Studio)
First place: WKD Blue bags top spot (Getty/ Kanawa_Studio)

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VK dominates the ready-to-drink (RTD) category this year, with three products making the list, and there are also two newcomers to watch out for.

It’s blues galore in the top spots, with WKD Blue striding into first place followed by VK Blue in the Drinks List - top brands to stock in 2023.

WKD is miles ahead of the crowd with a 317.6% uptick in volume sales from 10,752 hectolitres (HL) last year to 44,898 this year, as well as a 315.2% increase in value from £13.1m to £54.3m.

VK Blue steals in at second place with just under half the sales of WKD. The product has seen a 191.2% hike in volume sales from 7,798 HL last year to 22,707 HL this year, and a 305.7% rise in value from £9m to £27.6m. This has caused it to shoot up two spaces from last year’s list.

New entries

There are also two exciting new entries emerging into this year’s RTD category – WKD Iron Brew and VK Strawberry and Lime coming in at seventh and eighth place.

It’s been a tough year for Smirnoff Draught Passion Fruit Martini, which has plummeted down four rankings to ninth place. The product has seen a 39.1% drop in volume sales from 5,806 to 3,536 HL and a fall in value from £26.7m to £16.5m.

Soaring value

However, Smirnoff Ice Red and VK Orange and Passionfruit both had a happy year. While the Smirnoff has been knocked down a spot into third place, it has seen a 111.8% boost in volume sales from 9,405 HL in the previous year to 19,920 HL this year. What’s more, the product’s value has risen from £26.3m to £11.6m – an increase of 127.7%.

VK Orange and Passionfruit, which shot up two spaces from sixth to fourth position, experienced the largest increase in volume and value sales across the board. The product saw a whopping lift from 5,351 HL in volume sales to 15,824 HL (195.7%), and a £13m hike in value from £6m to £19m.

Hooch and VK Tropical Fruits also crept up two places respectively into fifth and sixth place.

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  • All data provided by CGA for the 12 months to 8 October 2022

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