Beer

Attention: Ryan Fritsch outlines his plans for BBG's future

Big Interview

From bombs to beer – AB InBev’s new UK head of on-trade talks pubs

By Nicholas Robinson

Yes that’s right, from bombs to beer. As it turns out, Budweiser Brewing Group’s (BBG) recently appointed on-trade sales director for the UK and Ireland Ryan Fritsch has an extensive background in bomb defusal, a skill he’s hopefully unlikely to need...

How has lockdown affected consumer behaviour?

In association with Molson Coors

Understanding consumers to rebuild your business

By MA editorial

The re-opening of pubs, bars and restaurants has been long awaited, with enforced closures of 15 or more weeks being something that is truly unprecedented for the industry.

Brewer response: Heineken has issued a statement in reply to claims it had been relabelling date on beer (stock image)

Heineken responds to ‘relabelling’ keg claims

By Nikkie Thatcher

Global brewer Heineken has responded to claims it had been relabelling kegs of beer that had previously been taken from pubs amid the lockdown to replace, with new best before dates.

Fourpure No Passport Required Cosmic Café Coffee Sour

The MA New Product Video Review

Taste test: Fourpure ‘No Passport Required’ beers

By Nicholas Robinson

Fourpure has launches a series of six beers to take drinkers on a ‘no passport required’ journey, featuring a gose, a SIPA, two sours, a DIPA and a coffee stout.

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