The most recent batch of new drinks launches includes a seven-figure transformation for Helles style lager Korev, a debut for Wembeerly IPA and the exclusive UK release of Havana Club Cuban Spiced rum.
Clamour for pints amid the on-trade reopening for outdoor trading has exceeded predictions, but a number of the big brewers have stated they are keeping up.
Reports of proposals to force large pub chains to display calorie labels on pints of beer have been dubbed “outrageous” and described as “costly and complicated” by the trade.
Like so many of us in this industry, I share in the hope that is being pinned on Monday 12 April – for England at least, if not for my home country of Wales.
Heineken’s Manchester Brewery has converted nearly 7m pints wasted during enforced pandemic pub closures into enough energy to heat nearly 28,000 UK homes for a day.
Carlsberg has pledged to offer a donation to the World Wildlife Fund (WWF) for every pint of Carlsberg Pilsner and Carlsberg Export that is served in participating pubs when trading restrictions are lifted.
In addition to news of a two-year British and Irish Lions partnership and brand revamp for London Pride, this new products round-up includes updates from a trio of Canadian craft spirits and English Whisky Co.
