Technology

On the house: Operators of London bars explain why they are giving away free drinks (Getty/ Sol Stock)

Why are London bars giving out free drinks?

By Amelie Maurice-Jones

Bars across London are giving away free drinks in a bid to increase footfall through drawing in customers who wouldn’t otherwise visit the pub.

Put an end to no-shows: unfulfilled bookings costs the sector £17.6bn per year (credit: Getty/StockRocket)

5 ways to help prevent no-shows this Christmas

By Olivia FitzGerald, Zonal chief sales and marketing officer

Technology provider Zonal has offered tips on how to ensure customers who have made bookings to drink and dine at your pub don't disappoint you by failing to show.

'Instagrammable': Be a voice, not an echo (Credit: Getty / villagemoon)

How to make your pub more 'Instagrammable'

By Rebecca Weller

Social media has always been an important tool for the hospitality sector but following several lockdowns and the nation getting used to the ‘new normal’, a strong social media presence is more important than ever.

Social hub: phone-bans promote conversation and interaction (Getty/ Riou)

Phones kill conversation say micropub owners

By Amelie Maurice-Jones

UK micropub owners said that phones “kill” conversation and show a “lack of respect”, while pub phone-bans help promote social interaction after lockdown-induced isolation.

Get online: digital reputation plays a central role in the customer journey (Credit: Getty Images / MoMo Productions)

Consumers increasingly use digital tools to choose a venue

By Michelle Perrett

Digital reputation plays a central role in the customer journey for out-of-home leisure activities such as eating and drinking at pubs and bars, an exclusive study by CGA commissioned in partnership with Reputation, the reputation experience management...

Service survey: research into tipping and card payments has found consumers habits have changed since the pandemic (image: Getty/RealPeopleGroup)

Is cashless culture 'killing tips'?

By Nikkie Thatcher

More than a third of Brits won't tip when paying on a card because they are unsure if it will go to the right person, a new report has found.

Tech change: many businesses introduced order-at-table apps amid the pandemic

Time at the bar?

By David Hillier

The scrum at the bar is as much a British rite of passage for the cash-waving customer as it is for the freshly trained recruit charged with marshalling a four-deep crowd.

Continuous innovation: ‘The work we’re doing now will help your pub run smarter in the future,’ Richard Stephens, head of technical services at Heineken UK says (Image: herraez/Getty Images)

In association with Heineken

Tech to play ‘even bigger’ role in pubs of the future

By The Morning Advertiser

Understanding data and predictive technology have been highlighted by Heineken as two ‘smart-tech’ trends to look out for in pubs, according to the beer giant’s Pub of the Future report.

Future-proofing: 'The post-pandemic pub experience is markedly different to what we’ve historically been used to, with businesses having to dramatically change the way they operate'

Content provided by Flipdish

Future-proofing your pub as restrictions begin to lift

By Fionn Hart, UK country manager at Flipdish

As Boris announced the return of indoor dining from 17 May, the industry breathed a sigh of relief as pubs and bars were finally able to welcome customers over the threshold after a tumultuous year of lockdowns.

More insight, less noise: more data isn’t necessarily better, as it is getting harder to comprehend and to organise it in a meaningful way

Content provided by HGEM

Making the most of guest experience data

By HGEM

There is a vast amount of customer experience data available to operators nowadays, and it is expected to increase exponentially in the future, as technology advances.

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