Digital communications are more important now more than ever to re-engage your guests and promote your brand. Here are our top tips on using data and insights in your marketing strategy.
While around half of Brits have returned to their office in some capacity following Covid-19 lockdown, one-in-three would be comfortable doing a days’ work from a ‘pub office’ according to new research.
Entrepreneur Sir Stelios Haji-Ioannou has backed new pub, bar and restaurant food service easyFood to disrupt the delivery app marketplace amid Chancellor Rishi Sunak’s Eat Out to Help Out scheme.
HIM & MCA Insight is launching a new analytics and data visualisation solution that will bring all of the company’s data sources together. As part of the launch of the new data platform, HIM & MCA Insight have a new name - Lumina Intelligence.
With pubs given the go ahead to open their doors, one of the key issues around reopening is about collecting and storing customer data to enable tracking and tracing.
Pub operators are divided on how viable it is to take contact details from customers to help with the NHS Test and Trace service, new research has found.
The Government's document outlining how UK pubs, bars and restaurants will reopen from July was notable for how many times it used the word 'should' rather than 'must' – especially on the subject of customer data collection.
Pubs using tech solutions to tackle challenges posed by social distancing in reopened sites need to get tough on new partners to avoid ‘nasty’ shocks further down the line, according to Prask Sutton of Wi5 Technologies
With uncertainty in the air around how and when pubs are likely to be allowed to open and under what rules, one thing is definitely certain - technology will play a huge part in kick-starting the return to business.
Social distancing may force operators to re-programme post-lockdown pubs to accommodate new consumer behaviour – but which tech innovations can help them push the right buttons?
By Sam Ulph, founder and CEO of e-commerce tech company StarStock
Reinventing your business is one thing – doing it in the space of a week is another, especially in the middle of a global crisis ravaging your industry.
A former licensee has received a community award from the Prime Minister for hosting an online pub quiz to raise money for charity, which featured famous celebrities including Stephen Fry.
