Technology

Better marketing through customer insight

Content provided by Wireless Social

Supercharge your marketing strategy using guest insights

By Wireless Social

Digital communications are more important now more than ever to re-engage your guests and promote your brand. Here are our top tips on using data and insights in your marketing strategy.

HIM & MCA Insight: Lumina Intelligence is the name of the new analytics and data visualisation solution.

HIM and MCA Insight kick start new data solution

By The Morning Advertiser

HIM & MCA Insight is launching a new analytics and data visualisation solution that will bring all of the company’s data sources together. As part of the launch of the new data platform, HIM & MCA Insight have a new name - Lumina Intelligence.

No cost: the new guest Wi-Fi platform is free for the first three months

Sponsored content: Wireless Social

Track and trace without the hassle

By Ed Bedington

As we look forward to welcoming back our guests, are you ready to track everyone who visits you?

Data collection: what can UK pub operators learn about customer data collection from approaches implemented in other countries?

Opinion

How are the world's reopened pubs and bars collecting customer data?

By Patrick Clover, Stampede founder

The Government's document outlining how UK pubs, bars and restaurants will reopen from July was notable for how many times it used the word 'should' rather than 'must' – especially on the subject of customer data collection.

Tech troubles? the digitisation of sites and operators 'not necessarily knowing what they don't know' is a huge concern for post-lockdown pubs according to Wi5's Prask Sutton

Pubs need to ask hard questions of post-lockdown tech partners

By Stuart Stone

Pubs using tech solutions to tackle challenges posed by social distancing in reopened sites need to get tough on new partners to avoid ‘nasty’ shocks further down the line, according to Prask Sutton of Wi5 Technologies

Business building: StarStock boss Sam Ulph reveals how technology can help pubs now and in the future

Love for tech has arrived

By Sam Ulph, founder and CEO of e-commerce tech company StarStock

Reinventing your business is one thing – doing it in the space of a week is another, especially in the middle of a global crisis ravaging your industry.

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