The mystery of how and why customers choose what they want to drink in the pub is being researched by Carlsberg UK using a smartphone app called Pickles.
Drinks offers, atmosphere, ‘shareability’ and the entertainment available in the pub play a big part in where Millennials choose to spend time in the on-trade.
Pubgoers would spend more if they could use smartphones as a 'digital wallet' to order and pay for food and drink, research from CGA Peach and Zonal’s Go Technology report claims.
Thousands of businesses which are challenging their rates bill are "in limbo" as the Government’s Valuation Office Agency (VOA) website is “unfit for purpose”, according to business, rent and rates specialists CVS.
Cleaning beer lines every seven days is not necessarily the tell of good hygiene, on-trade cellar sanitisation firm Avani has claimed after a report outed the ‘dirtiest’ beer in Britain.
Ei Publican Partnerships has revealed two new digital tools designed to help publicans run “successful, efficient pub businesses” while attracting new entrepreneurs into the trade.
The licensee of a Black Country pub has said he found it "slightly amusing" after claiming Kurdish hackers posted an obscene message on the pub's website.
Pubs have lagged behind when it comes to understanding customer loyalty in the past. But with technology, smartphones and personalised rewards they can tap into new and exciting opportunities for their businesses.
