Ei Publican Partnerships 'extends digital innovation' for publicans with new regional tool

New regionally focused digital pages on the the Ei Publican Partnerships' website have been created across the UK to provide "detailed local information" and to extend "digital innovation for publicans".

The pages include details of various lease agreements available in specific areas, a seven-step guide to running a successful pub business, and video tutorials on finding the "perfect pub".

The regional focus, which has launched in South Wales, Yorkshire, Cumbria and Lancashire, will be rolled out to other regions nationally over the coming months.

Looking for online support

Ei Group recruitment and marketing manager Matthew Ralphs said: "Our own internal research has shown that many more publicans are looking for support online, and those wishing to enter the pub trade are likely to use the internet as their first port of call when researching their options.

"Digital platforms are especially popular among young people coming into the pub trade."

Ralphs said developing the company's online support tools is "a major focus" over the coming months, with Ei Publican Partnerships making "significant strides in creating a range of digital support tools that will make life easier for publicans".

Wider initiative

The developments are part of a wider initiative to enhance digital support tools for existing and aspiring publicans.

Earlier this year the new ‘Publican Channel’ was launched, designed for existing publicans, as an "easy-to-navigate one-stop-shop platform", providing access to business advice, training, printed point of sale, current deals and the ability to place orders online.

In addition a new "applicant dashboard" on the Ei Publican Partnerships website also allows prospective publicans to build their profile outlining their aspirations for running a pub, as well as allowing users to "favourite" the sites they are interested in, and manage the application process on a simple, user-friendly platform.