Six more businesses – Azzurri Group, Oakman Inns, Brasserie Blanc, Beds & Bars, The Draft House and Spaghetti House – have signed up with the Wi-Fi solutions provider.
It will give them access to data from customers who log on to their Wi-Fi networks using social media passwords, allowing targeted promotions.
Businesses benefit as soon as a customer logs on to a pub’s Wi-Fi. A log on page can be personalised to target customers with special offers or event promotions while they are still on the premises. It also means the pub instantly starts getting more likes and follows.
Wireless Social reported a 139% rise in users in the year to December 2016, with expected growth at the end of this year to be almost the same again, taking the number of people logging on to 4.6m.
With a further 110% rise predicted by the end of 2018, Wireless Social is anticipating having data on 9.7m users.
Managing director Julian Ross said “We are delighted to have welcomed six prestigious brands on board and look forward to working closely with them over the coming months.”
With the data information, pubs can target specific groups of customers with personalised promotions because they can be identified through age, gender and social likes.
A precise insight into customers 'likes' on a diverse range of topics including drinks, sports and music can be obtained.
It is claimed that social media information is three times more accurate than data collected from a registration form.
Wireless Social says its systems can help pubs with more than just the data information itself. It can help, for example, to create specially tailored emails to different segments of a customer base highlighting, perhaps the first visit to a venue, a birthday, or an anniversary.
Two thirds of people now use smartphones, according to Ofcom, and more than 40% of Milliennials would not go to a bar without Wi-Fi.