Home-hunters can now pick property based on proximity to pub

By Amelie Maurice-Jones

- Last updated on GMT

Nearby pints: Zoopla and Useyourlocal have joined forces (Credit: Getty/Rossella De Berti)
Nearby pints: Zoopla and Useyourlocal have joined forces (Credit: Getty/Rossella De Berti)

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Useyourlocal, the UK’s largest online audience of people looking to go to the pub, has joined forces with property website Zoopla to help home-hunters pick a new property based on the proximity to their local pub.

In the same way users are able to search for a new home based on distance or time to a local school or train station, they can now look also consider the local pub in their decision to move.

Useyourlocal founder Stuart Mills said: “Since day one, we’ve been on a mission to get more people to go to the pub, more often. Simply put, our platform is all about giving Britain’s pub-loving consumers one place to go to find whatever it is they’re looking for.

Ultimately doing for our industry, what the likes of Zoopla have done for theirs. Partnering with Zoopla is a dream come true for us.”

This is one of many initiatives where online platforms team up to support hospitality.

In April, free drinks app DUSK partnered with live music marketplace GigPig, connecting customers, local venues and independent artists in a bid to support venues.

The partnership highlights music gigs in UK pubs and bars, integrating with GigPig’s live music calendar.

Users can discover live music near them via bar listings, all while driving footfall to venues.

DUSK co-founder Sophie Abrahamovitch said: “We are always on the hunt for new, innovative ways to support the local hospitality industry through tech solutions - connecting pubs and bars with a younger, digitally native Gen Z audience.

“We are excited to help reinvigorate the live music scene across the UK and see more users out enjoying nightlife.”

She believed GigPig’s marketplace was what the music and hospitality industries had been missing in the UK, introducing emerging and independent talent to local venues.

“Through the integration, our audience will be able to easily scout live music for the evening and enjoy their first drink for free on DUSK,” she added.

DUSK gives users one free drink a day and exclusive offers throughout the year, and also showcases bars to its users. The DUSK and GigPig partnership will be launching on the DUSK app ahead of summer, with activations planned across the country to celebrate.

With more than 4,000 independent artists listed, and 600 venues across the UK on GigPig, consumers will be able find events while also bag a free drink each night in DUSK bars.

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