Access Hospitality’s portfolio provides IT solutions for all aspects of the hospitality business from guest booking, EPoS, table management and marketing to procurement, facilities management, training and hotel PMS.
The acquisitions will offer further understanding of guest demographics like the tracking of ordering, time spent in the venue and frequency of visits.
Wireless Social founder Julian Ross said: “Wireless Social and The Access Group are both dedicated to innovation and adding value to our hospitality clients.
“This new partnership will open up many new doors for existing customers of both companies, as we blend our collective expertise to deliver even more cutting-edge tech solutions to market.
“Our passionate and hard-working team, for whom I’m extremely grateful and excited, will also be rewarded with the career development opportunities and benefits that being part of one of the largest software companies in the world will bring."
Around 60% of guest data held by hospitality venues is sourced via the Guest Wi-Fi. Wireless Social has worked with over 600 multi-site operators and last year saw 50 million logins across 7,500 venues.
Access Hospitality managing director Champa Magesh said: “We are delighted to announce this exciting acquisition which gives us a great opportunity to combine our innovative ideas, industry passion and robust data and offer an unparalleled level of insight and value.”
Simon Wheeler, co-founder of hospitality investment company Imbiba, which helped Wireless Social drive its growth, said it had been an “absolute delight” to work with its team.
Access Hospitality, which supplies IT solutions to some 10,000 hospitality sites across the UK and Ireland, recently announced a renewed focus on its front of house, integrated Customer Experience technology for all stages of the customer journey.