Marketing

On the front: the outside of the pub has been developed to include a large seating area

My Pub: Brooksteed Alehouse, Worthing, West Sussex

By Gary Lloyd

Brooksteed Alehouse micropub may look an unassuming venue but, as licensee Aaron Burns explains, its offer – especially when it comes to beer – is a big hitter on the south coast

Saturated market: the landscape of new drink products is competitive and brands must keep up according to Jonny Jones, director of client services at CGA

Drink Tank

Drink suppliers must 'innovate or die'

By Emily Hawkins

Drink producers must innovate with new drinks to ensure they are stocked in the on-trade as the market becomes saturated with fresh products, according to Jonny Jones, director of client services at CGA.

Extra presents: publicans can expect their pubs to be busier than usual this Christmas

Early Xmas celebrations could bump up sales

By Alice Leader

Christmas could come early this year as Brits get into the festive spirit, starting their celebrations before they normally would, according to CGA analysis.

Fruitful freshers: university areas see a rise in pub and bar numbers

Can university areas boost licensed premises?

By Alice Leader

New university students are nearing the end of their first term so, expectedly, many would have scoped out the best pubs and bars to establish their ‘go-to’ venue by now.

Big operation: Barratts opens at 9am and trades for up to 16 hours per day

My Pub: Barratts Sports Bar, Northampton

By Gary Lloyd

Barratts licensee Matthew McInerney explains how this sports mad venue has reached its top-of-the-table position and is also home to some of the world’s best snooker players.

Double standards: the Kings Arms sits on the ground floor while the adjoining Popworld brand is on the level above

My Pub: the Kings Arms, Morecambe, Lancashire

By Simon Longbottom

Adam Hulme took over the Kings Arms as general manager almost a year ago and has seen it through a million-pound transformation. Here, he tells Stonegate boss Simon Longbottom what makes the pub tick and where he’d like the pubco to invest in its future.

Top dog: Craig Steele had taken early retirement but took the role of licensee

IN ASSOCIATION WITH LONG LIVE THE LOCAL

My Pub: the Dog Inn, Belthorn, Lancashire

By Gary Lloyd

A co-operative group took over the Dog Inn in 2015 after its closure. Here, Community Benefit Society member Yvonne Brown explains how board member and licensee Craig Steele has made sure this pub is no shaggy dog story.

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