Marketing

Down the rabbit hole: Jessica Tomkinson runs the Mad Hatter

A look at the Mad Hatter in Oxford

By Gary Lloyd

You may think you’ve gone mad at this speakeasy-style pub and licensee Jessica Tomkinson may well agree, but let me tell you something, the best people usually have

Identity crisis?: 'If people can go in and have a few pints in a decent bar without feeling as though they should be ordering food, then it’s a pub.'

Opinion

When is a pub not a pub?

By Sophie Atherton

Sophie Atherton wonders if the pub is in the eye of the beholder after a friend has a confusing experience

Gin boom: maximise your sales as the category continues to grow

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Gin sales overtake vodka

By Nikkie Thatcher

Gin sales are overtaking vodka for the first time in the UK and it is flavoured gins that are driving this trend forward – and there are no signs of the category slowing down. The latest issue of The Morning Advertiser, which is out today (10 June), has...

Norway! Yes way!: Egil Johansen opened the former Admiral Taverns site 10 years ago

My Pub: the Kenton, Hackney, east London

By Gary Lloyd

When Egil Johansen grew tired of his marketing job in Norway, he took over the Kenton pub in an area of east London that was pretty raw 10 years ago. After an overhaul, the business has won an array of honours

New attitude: most of the issues that affect pubs could be solved if they were viewed differently according to Karen Errington

Guv'nor

Why is the pub industry so undervalued?

By Karen Errington

Making food pay is a tricky business as the margins are tight and fragile according to Karen Errington, the chef-owner of The Rat Inn in Northumberland

Time to think: the key to handling a crisis is to not panic

MA500

Death and drugs: how to manage a PR nightmare

By Nicholas Robinson

A crisis can lead very quickly to bad publicity and could easily break a business if not handled in the right way, according to two public relations bosses.

Force for good: CAMRA wants its new campaign to unite businesses to promote pubs for summer

CAMRA wants a ‘summer of pub’

By Emily Hawkins

The Campaign for Real Ale (CAMRA) has written to pubs across the country to participate in its ‘summer of the pub’ campaign.

Summer loving: the good weather over Easter helped drive drink sales (image credit: omgimages/gettyimages.co.uk)

Easter heatwave boosts pub sales

By Nikkie Sutton

The high temperatures of the 2019 Easter weekend helped push sales in pubs and bars by 5.3% but restaurants saw a 19.4% drop when compared to last Easter, new research has found.