Marketing

Marketing campaign: the A-Z of ways to best market your pub for the upcoming year

A-Z of on-trade marketing

By Stuart Stone

From the rise of TikTok and the resurgence of Facebook to bar-top point of sale, experts explain what to factor in to your on-trade marketing in 2020.

Hail Mary: St Mary's Inn has established itself as a little gem with its great food offer and accommodation

My Pub: St Mary’s Inn, Morpeth, Northumberland

By Gary Lloyd

St Mary’s Inn general manager Robin Freer tells us how this site that serves great food and offers overnight accommodation has quickly established itself as a mainstay despite only being open for 18 months.

On the air: Sky offers its customer a unique opportunity to create a TV advert for their target audience

Sky offers free TV ad to one lucky licensee

By Alice Leader

Sky is offering its licensed trade customers the chance to set up a TV advert with an advertising campaign made exclusively for their business, for free.

Go the whole Hog: pubs take on campaign to drive footfall during Dry January season

Pubs go ‘TEA Total’ to boost quieter trading times

By Alice Leader

Pubs are backing a ‘Support Your Local, Go TEA Total’ campaign this January to boost the quieter trading times operators can go through during this time of year, especially with the growth of Dry January.

Mixed bag: the past 12 months has seen a plethora of news for the pub trade

The 2019 news in review

By Nicholas Robinson

Here is a selection of news stories featured on The Morning Advertiser website throughout the past 12 months

Social-friendly: small biz owners make changes to their sites to be more appealing on social media

Operators alter sites for social media

By Alice Leader

Social media is proving to have quite an impact on small businesses as operators reshape their sites to make them more visually enticing.

Pack leader: the Dog at Wingham leads the pack with its pub-restaurant-rooms offer

My Pub: The Dog at Wingham, Kent

By Gary Lloyd

Creative Marilyn Brigden had designs on owning a hotel. So when fate brought the opportunity of rolling a pub, restaurant and hotel into one, she seized the chance. Here, her son Marc Brigden – co-owner – tells us about the strength of the bite at the...

On the front: the outside of the pub has been developed to include a large seating area

My Pub: Brooksteed Alehouse, Worthing, West Sussex

By Gary Lloyd

Brooksteed Alehouse micropub may look an unassuming venue but, as licensee Aaron Burns explains, its offer – especially when it comes to beer – is a big hitter on the south coast

Saturated market: the landscape of new drink products is competitive and brands must keep up according to Jonny Jones, director of client services at CGA

Drink Tank

Drink suppliers must 'innovate or die'

By Emily Hawkins

Drink producers must innovate with new drinks to ensure they are stocked in the on-trade as the market becomes saturated with fresh products, according to Jonny Jones, director of client services at CGA.

Extra presents: publicans can expect their pubs to be busier than usual this Christmas

Early Xmas celebrations could bump up sales

By Alice Leader

Christmas could come early this year as Brits get into the festive spirit, starting their celebrations before they normally would, according to CGA analysis.

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