Marketing

Sow what you see: the Unruly Pig was formerly known as the British Larder

My Pub: the Unruly Pig, Bromeswell, Suffolk

By Gary Lloyd

Former lawyer Brendan Padfield embraced a radical change in career and opened the Unruly Pig only to suffer a devastating fire weeks after opening. However, the Unruly Pig was able to get back on its trotters and has since gone on to win a multitude of...

Marketing campaign: the A-Z of ways to best market your pub for the upcoming year

A-Z of on-trade marketing

By Stuart Stone

From the rise of TikTok and the resurgence of Facebook to bar-top point of sale, experts explain what to factor in to your on-trade marketing in 2020.

Hail Mary: St Mary's Inn has established itself as a little gem with its great food offer and accommodation

My Pub: St Mary’s Inn, Morpeth, Northumberland

By Gary Lloyd

St Mary’s Inn general manager Robin Freer tells us how this site that serves great food and offers overnight accommodation has quickly established itself as a mainstay despite only being open for 18 months.

On the air: Sky offers its customer a unique opportunity to create a TV advert for their target audience

Sky offers free TV ad to one lucky licensee

By Alice Leader

Sky is offering its licensed trade customers the chance to set up a TV advert with an advertising campaign made exclusively for their business, for free.

Go the whole Hog: pubs take on campaign to drive footfall during Dry January season

Pubs go ‘TEA Total’ to boost quieter trading times

By Alice Leader

Pubs are backing a ‘Support Your Local, Go TEA Total’ campaign this January to boost the quieter trading times operators can go through during this time of year, especially with the growth of Dry January.

Follow us

Featured Events

View more

Pub Trade Guides

View more