There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman Group. Here we highlight some of the defining moments in marketing and advertising and look at how regulation and legislation has changed the...
At a time when the happiness and wellbeing of communities is threatened by pub closures, the latest branch of the Botanist demonstrates what a modern operator has to deal with these days. Sales manager Laura Gardner explains.
Wiltshire residents noticed something amiss about imagery used to promote a new pub in Wichelstowe, Swindon – the pictures of the town were taken in Ireland, Germany and Australia.
According to a survey by YouGov, 27% of Brits have lied about their alcohol consumption, with GPs, health professionals and parents most likely to have been deceived.
In a city with many brewpubs and a customer base that is ever-changing, Brewhouse & Kitchen knows it has to go above and beyond. General manager James Pears explains what the Islington site does to catch punters’ attention
‘Designated pushchair drivers’ pulled away from meals to soothe young children will receive consolation in the form of free cake when they visit any Greene King Farmhouse Inns site, following a call from radio presenters.
The Black Swan has managed to stay true to its role as a village pub while thriving by targeting different markets. Owner Louise Dinnes explains what makes the Cumbrian inn – which took home Best Inn in last year’s Great British Pub Awards – so special.
Recent trading statements from Stonegate, ETM Group and Arc Inspirations – as well as findings by Feed It Back – have demonstrated the increasing significance of pre-booked sales for pubs.
The British Institute of Innkeeping (BII) has launched its annual Licensee of the Year competition, which seeks to identify and salute Britain’s best operator.
Pubs with rooms should ensure they are targeting Baby Boomers with their accommodation offer after it was revealed they spend more on places to stay than their younger counterparts.
