Marketing

Bend the rules: How has pub marketing and advertising changed?

How has pub marketing changed?

By Emma Eversham

There are so many rules around advertising now, be them from the Advertising Standards Authority or the Portman Group. Here we highlight some of the defining moments in marketing and advertising and look at how regulation and legislation has changed the...

All grown up: the team at the Botanist in Coventry, 'have high standards, work hard, innovate relentlessly and smile a lot'

My Pub: The Botanist, Coventry

By Robert Mann

At a time when the happiness and wellbeing of communities is threatened by pub closures, the latest branch of the Botanist demonstrates what a modern operator has to deal with these days. Sales manager Laura Gardner explains.

Business based on businesses: General manager James Pears explains the success of Brewhouse & Kitchen's Islington site

What makes a Brewhouse & Kitchen tick?

By Emily Hawkins

In a city with many brewpubs and a customer base that is ever-changing, Brewhouse & Kitchen knows it has to go above and beyond. General manager James Pears explains what the Islington site does to catch punters’ attention

Best inn show: Louise Dinnes from the Black Swan, Cumbria, explains what makes the award-winning site so special

My Pub: the Black Swan, Ravenstonedale, Cumbria

By Emily Hawkins

The Black Swan has managed to stay true to its role as a village pub while thriving by targeting different markets. Owner Louise Dinnes explains what makes the Cumbrian inn – which took home Best Inn in last year’s Great British Pub Awards – so special.