Marketing

Average eating-out spend increases at pubs as restrictions ease

02-Sep-2021 By Gary Lloyd

The average spend per customer on eating out as restrictions have eased has increased by 3.9%, according to the Lumina Intelligence UK Eating Out Market Report 2021.

Spending in pubs up by almost a third compared to 2019

10-Aug-2021 By Nikkie Thatcher

Pubs, bars and clubs saw a rise of 30.5% in consumer spending in July 2021, compared to the same period two years, new research has found.

Opinion

Pub PR: how can operators reassure customers returning after 'Freedom Day'?

20-Jul-2021 By Sarah Murray, client director at PR and digital agency Edson Evers

For the hospitality industry, the road to ‘Freedom Day’ on 19 July was a bumpy and tumultuous journey.

Morning Advertiser update

The Morning Advertiser website is changing

02-Jun-2021 By Chris Lowe, publisher, The Morning Advertiser

Like many of the biggest media websites that have put journalism at the forefront of their strategy, we are implementing something called metered access – meaning users will be asked to register after consuming a certain number of articles within 30 days.

MA500

What can pubs learn about marketing during the pandemic?

11-Feb-2021 By Nikkie Thatcher

Brand expert Mark McCulloch has revealed the businesses he thinks have used marketing to their advantage during the past 12 months.

'No correlation' between Eat Out to Help Out and infection numbers, says Treasury

29-Jan-2021 By Emily Hawkins

The Treasury has defended its Eat Out to Help Out scheme to critics who blamed the discount meals initiative for driving up infection rates.

Pubs with rooms anticipate holiday boom

29-Jan-2021 By Emily Hawkins

Pubs with rooms are hoping to benefit from a domestic tourism trend this summer, although some operators say they are worried about a drop in trade.

'Pubs matter' is message of new campaign

14-Dec-2020 By Emily Hawkins

Pubgoers have been urged to share why their local is close to their heart on social media in a bid to highlight the plight of the sector.

lockdown live

Pubs hit by tier four closures in 'longest winter in living memory'

02-Dec-2020 By Emily Hawkins

As pubs adapt to new coronavirus measures, The Morning Advertiser will bring you the latest updates and reaction on this live blog.

One-in-ten Brits have already made post-lockdown pub, bar or restaurant bookings

24-Nov-2020 By Stuart Stone

A number of optimistic pubgoers have already made reservations to return to their local over the festive period, according to new research.

Publican Awards aims to celebrate sector

11-Nov-2020 By The Morning Advertiser

The coronavirus crisis has battered our sector, yet companies have remained resilient and strong, supporting their teams and customers. The Morning Advertiser (MA) aims to celebrate this with the launch of the Publican Awards.

Podcast aims to tackle trade's psychological challenges

09-Nov-2020 By Ed Bedington

A former pub boss has teamed up with a group of experts to launch a new initiative to help focus on the psychological challenges faced by hospitality workers.

'Christmas Eve atmosphere' as pubs shut for lockdown

05-Nov-2020 By Emily Hawkins

Punters came out in force last night for one last hurrah and to support their locals ahead of a four-week lockdown in England.

The Lock In Podcast

The Lock In Podcast: The joy of customers, Trip Advisor and online reviews

04-Nov-2020 By Ed Bedington

In this week's episode of The MA's Lock In podcast, Ed Bedington, James Cuthbertson and Heath Ball talk about customer service, bad behaviour and their mutual love of online reviews, including the dreaded Trip Advisor. Tune in to the latest...