CGA by NIQ has launched PubTrack, which combines CGA’s Outlet Index and insights from about 10,000 demographically representative consumers in a bid to provide definitive measures of the levels of recommendations, revisit, satisfaction and more.
It aims to help all pub operators analyse their consumers and benchmark themselves against competitors.
The research breaks down a number of metrics such as region, guest choice drivers as well as trends in areas including trade-ups, venue types and drinks categories.
Brunning & Price came out on top based on a combination of revisit, recommend and satisfaction scores with McMullen & Sons, Brakspear, Daniel Thwaites and Everards all in the top five.
Top five pub operators, according to PubTrack:
Brunning & Price
McMullen & Sons
The survey also looked at specific metrics such as NPS scores where Brunning & Price once again topped the list, with Everards and McMullen & Sons also in the top three.
The 80-strong business came out at number one on the likelihood to revisit metric, followed by McMullen and JD Wetherspoon (JDW).
Meanwhile, Daniel Thwaites and Everards ranked behind Brunning & Price in second and third on the likelihood to recommend to friends and family aspect.
However, when looking at satisfaction, Brunning & Price was second to south west-based operator St Austell, with Brakspear in third.
Value for money was another metric looked at as part of PubTrack and JDW led the way in the rankings, followed by Amber Taverns and Cameron’s.
What guests want
Furthermore, three different operators scored highest on PubTrack’s good service metric – Wells & Co, Wellington and Cameron’s.
CGA client business partner Danielle Rowlands said: “We are thrilled to be rolling out our PubTrack service and providing pub operators with the most comprehensive and accurate suite of metrics ever seen in Britain.
“They reveal what consumers really think about the pubs they use and unlock the doors to better reputation, greater loyalty and higher sales.
“With the pub market so competitive and spending under such pressure, it has never been more important to know precisely what guests want and PubTrack is here to help every pub business get even better.”