Charlie’s Bar in Enniskillen, Co Fermanagh revealed the advert on Friday (24 November) and has since had more than 8m views on X, formerly known as Twitter.
The video shows a bereaved man laying flowers and paying his respects to a loved one before he walks through the town, seemingly being blanked by passers-by.
He then enters Charlie’s Bar at the same time as two other customers and their dog. The man is seated by the fire before the member of bar staff serves him a pint.
The man then is joined by the dog, followed by the couple who entered the pub at the same time and the video ends with the WB Yeats quote ‘There are no strangers here, only friends you haven’t met yet.’
The venue, which states it is the oldest family run bar in Enniskillen and established in 1944, shared the video on social media.
A post shared on social media mentioned the same WB Yeats quote and said: “Christmas can be such a joyful time for some and painfully hard for others. One thing [is] for sure – you’ll always receive a warm welcome when you walk through our doors.
“We will be open on Christmas Day so if you are alone this festive season, drop in for a chat.”
Hospitality Ulster, the trade body representing pubs in Northern Ireland, said the video was “impossible to watch without a tear in your eye”.
Impossible to watch without a tear in your eye ❤️ https://t.co/7nGbYIpxCX— HOSPITALITY ULSTER (@HospUlster) November 26, 2023