The Lock In Podcast

Tackling the misery months

By Ed Bedington

- Last updated on GMT

The Morning Advertiser Lock In Podcast episode 49

Related tags dry January Government Pub & bar Veganuary Vegan Low to no Winter Energy

With the tough trading months of January and February looming, the Lock In team discuss how operators can maximise the opportunities and create chances to boost trade with the help of a range of experts.

With everything from Dry January to Veganuary hitting the trade at the start of the year, we speak to one of the instigators Richard Piper of Alcohol Change on how pubs can work with them, we also hear from Club Soda's Laura Willoughby on latest trends in low and no, including "mood-enhancing" drinks.

We also taste test some meat replacement products with Fuller's food marketing manager Ella Cranmer and talk marketing initiatives with marketing whizz Mark McCulloch.

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