With everything from Dry January to Veganuary hitting the trade at the start of the year, we speak to one of the instigators Richard Piper of Alcohol Change on how pubs can work with them, we also hear from Club Soda's Laura Willoughby on latest trends in low and no, including "mood-enhancing" drinks.
We also taste test some meat replacement products with Fuller's food marketing manager Ella Cranmer and talk marketing initiatives with marketing whizz Mark McCulloch.
Don't miss an episode! Subscribe to the podcast on your preferred platform here or using the button in the player above.
Music by www.audionautix.com