There’s a new cider on the block and it has the lot. Made by Sharp’s Brewery, in collaboration with Aspall, Cold River Cider offers “a unique blend of bitter-sweet and culinary apples creating a crisp, balanced, refreshing cider”.
While premiumisation has taken longer to catch on in the cider category versus the likes of beer, wine and spirits, a lesser spotted symptom of Covid-19 has seen quality pours become the apple of many a pubgoer’s eye.
Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’
Teetotal Chancellor of the Exchequer Rishi Sunak paid critical attention to the pub trade in the release of his 2020 Budget today (11 March), as the sector braces itself for a hammering by coronavirus.