Cider

Greene King's fruitful launch of Old Mout cider on draught

22-Nov-2018 By Robert Mann

Old Mout cider has taken its first foray into the draught cider market after a successful trial saw 150,000 pints sold nationwide across 100 Greene King outlets.

DRINKS LIST 2019

What is the best-selling cider in the on-trade?

19-Nov-2018 By Emily Hawkins

Strongbow is the most popular cider sold in pubs, according to data published in this year's Drinks List from The Morning Advertiser.

The Drinks List: Top Brands to Stock 2019

18-Nov-2018 By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

‘Industry legend’ joins low-calorie drinks brand

09-Nov-2018 By Nikkie Sutton

Low-carb and calorie drink company Skinny Brands has hired former Kopparberg director Adrian Hirst to head up its sales division.

Tax Equality

‘Impossible’ to compete with low supermarket cider prices

25-Oct-2018 By Emily Hawkins

Cider pubs have said it is impossible to compete with supermarket prices unless the government eases unfair costs.

What role can cider play in winter trading?

18-Oct-2018 By Nikkie Sutton

Cider is often seen as a must-have for when it’s hot but, as the temperature drops and the festive season approaches, operators need to be aware that the drink still has a big role to play in wintertime drinking

Mitchells & Butlers teams up with Old Mout Cider to tackle kiwi extinction crisis

15-Oct-2018 By Robert Mann

In a bid to stop the kiwi from going extinct, Mitchells & Butlers has partnered with New Zealand-born cider Old Mount and created a mobile game that aims to raise money to help save the bird.

More under-25s cutting booze, research claims

10-Oct-2018 By Nicholas Robinson

Almost a third of younger consumers are avoiding alcohol, indicating a rising trend, a new study has claimed.

Can we define craft?

01-Oct-2018 By Nicholas Robinson

The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.

Blockbuster-turned-micropub named National Cider Pub of the Year

01-Oct-2018 By Stuart Stone

The Firkin Shed in Bournemouth, Dorset, has been named the National Cider Pub of the Year by the Campaign for Real Ale (CAMRA).

Beer and Cider Marketing Awards 2018 winners revealed

24-Sep-2018 By Nikkie Sutton

The winners of this year’s Beer and Cider Marketing Awards were announced at London’s Old Truman Brewery last week (Thursday 20 September).

Kopparberg is moving production to the UK

19-Sep-2018 By Nicholas Robinson

Kopparberg will manufacture its ciders in the UK for the first time in a bid to 'soften the blow of Brexit', The Morning Advertiser (MA) understands.

Cider industry fights for 2p tax break

12-Sep-2018 By Ed Bedington

Government policy on cider needs to be based on factual evidence and not “misinformation”, claims the incoming chair of the National Association of Cider Makers.

Trade welcomes ‘drink less alcohol’ campaign

11-Sep-2018 By Nikkie Sutton

Pub trade associations have welcomed a new campaign from Public Health England (PHE) and Drinkaware to help drinkers cut down on their alcohol.

In association with Mallets

World EXCLUSIVE: The first interview with the God of Cider

10-Sep-2018 By Nicholas Robinson

There’s more to being an aeons-old God of Cider than posing atop huge mounds of russets with a hurricane blowing through your lustrous locks. Shepton, the new face (and biceps and loincloth) of Mallets Cider, spills the apples to The Morning Advertiser...