Teetotal Chancellor of the Exchequer Rishi Sunak paid critical attention to the pub trade in the release of his 2020 Budget today (11 March), as the sector braces itself for a hammering by coronavirus.
Fruit cider maker Brothers has followed up the successful release of its Rhubarb & Custard and Parma Violet variants by launching two new flavours inspired by sweet shop staples.
Hawkes Cider moved to the Bermondsey Beer Mile to follow the beer crowd, founder Simon Wright told delegates at The Morning Advertiser’s MA500 conference in London today (13 February).
What's threatening the cider category? Why is it in decline? How can the category be elevated? CGA’s senior client manager, Paul Bolton, tells all at The Morning Advertiser’s Drink Tank.
A leading cider producer is hoping to kill two birds with one stone by tackling a major supply issue while strengthening its environmental credentials.
The popularity of Parma Violet and Strawberries & Cream flavours among younger drinkers has helped Brothers Cider’s on-trade sales volume increase by 102% according to latest figures.
