Cider

MA500

‘I had to go where the beer guys were’ says Hawkes Cider founder

13-Feb-2020 By Nikkie Thatcher

Hawkes Cider moved to the Bermondsey Beer Mile to follow the beer crowd, founder Simon Wright told delegates at The Morning Advertiser’s MA500 conference in London today (13 February).

Strongbow remains cider champion despite sales drop

09-Dec-2019 By Emily Hawkins

Strongbow has retained its place as the top-selling cider in the on-trade, with its berry variant the second most popular.

Drink Tank

What can turn the cider lull around?

29-Nov-2019 By Alice Leader

What's threatening the cider category? Why is it in decline? How can the category be elevated? CGA’s senior client manager, Paul Bolton, tells all at The Morning Advertiser’s Drink Tank.

Drinks list 2020

The Drinks List: Top Brands to Stock 2020

26-Nov-2019 By Nicholas Robinson

Getting to grips with data in The Morning Advertiser’s Drinks List 2019 will give operators a head start in formulating successful drinks menus.

MA Podcast – Episode 2

Craft in gin is ‘an overused term’ says Warner’s Gin founder

18-Nov-2019 By Nicholas Robinson

The gin boom is not over, says the founder of Warner’s Gin Tom Warner in the second episode of The MA Podcast.

Cidermaker hopes waste solution will put the fizz into production

15-Nov-2019 By Ed Bedington

A leading cider producer is hoping to kill two birds with one stone by tackling a major supply issue while strengthening its environmental credentials.

Complaint against ‘Suicyder’ brand upheld

30-Oct-2019 By Emily Hawkins

Alcohol watchdog the Portman Group has upheld a complaint about a cider for its ‘direct link to suicide, alcohol and dangerous behaviour’.

A drink for all seasons: Making the most of cider

17-Oct-2019 By Rob Brown

A little winter warmer could provide an additional profit boost that is much needed in the colder months so why not try some suitable cider variants?

New cloudy cider to attract wider demographic

02-Oct-2019 By Alice Leader

Westons Cider has revealed a new cloudy apple cider and hopes it will increase its popularity among non-traditional cider drinkers.

JDW and Miller & Carter ranked among healthiest brands

09-Sep-2019 By Nicholas Robinson

JD Wetherspoon along with Mitchells and Butlers-owned Miller & Carter have been ranked among the healthiest high street businesses by a YouGov poll.

Sweet variants help double Brothers’ on-trade sales volume

30-Aug-2019 By Stuart Stone

The popularity of Parma Violet and Strawberries & Cream flavours among younger drinkers has helped Brothers Cider’s on-trade sales volume increase by 102% according to latest figures.

Strongbow ditches artificial sweeteners, flavours and colours

26-Jun-2019 By Nikkie Thatcher

Heineken-owned cider brand Strongbow has relaunched its range so it is now made without artificial sweeteners, colours or flavours.

Heineken to add calorie labelling to cider brands

19-Jun-2019 By Nikkie Thatcher

Drinks giant Heineken will be adding calorie and nutritional information labelling to its cider packaging.

Magners Irish Cider introduces Magners Rosé to the UK on-trade

18-Jun-2019 By Robert Mann

Magners Irish Cider has introduced Magners Rosé – available to the on-trade in July.

Strongbow dual tap rolled out across the on-trade

18-Jun-2019 By Robert Mann

Strongbow is rolling out its new dual font to pubs and bars nationwide – claiming it could boost cider sales by 44%.