Cider

Mitchells & Butlers teams up with Old Mout Cider to tackle kiwi extinction crisis

15-Oct-2018 By Robert Mann

In a bid to stop the kiwi from going extinct, Mitchells & Butlers has partnered with New Zealand-born cider Old Mount and created a mobile game that aims to raise money to help save the bird.

More under-25s cutting booze, research claims

10-Oct-2018 By Nicholas Robinson

Almost a third of younger consumers are avoiding alcohol, indicating a rising trend, a new study has claimed.

Can we define craft?

01-Oct-2018 By Nicholas Robinson

The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.

Blockbuster-turned-micropub named National Cider Pub of the Year

01-Oct-2018 By Stuart Stone

The Firkin Shed in Bournemouth, Dorset, has been named the National Cider Pub of the Year by the Campaign for Real Ale (CAMRA).

Beer and Cider Marketing Awards 2018 winners revealed

24-Sep-2018 By Nikkie Sutton

The winners of this year’s Beer and Cider Marketing Awards were announced at London’s Old Truman Brewery last week (Thursday 20 September).

Kopparberg is moving production to the UK

19-Sep-2018 By Nicholas Robinson

Kopparberg will manufacture its ciders in the UK for the first time in a bid to 'soften the blow of Brexit', The Morning Advertiser (MA) understands.

Cider industry fights for 2p tax break

12-Sep-2018 By Ed Bedington

Government policy on cider needs to be based on factual evidence and not “misinformation”, claims the incoming chair of the National Association of Cider Makers.

Trade welcomes ‘drink less alcohol’ campaign

11-Sep-2018 By Nikkie Sutton

Pub trade associations have welcomed a new campaign from Public Health England (PHE) and Drinkaware to help drinkers cut down on their alcohol.

In association with Mallets

World EXCLUSIVE: The first interview with the God of Cider

10-Sep-2018 By Nicholas Robinson

There’s more to being an aeons-old God of Cider than posing atop huge mounds of russets with a hurricane blowing through your lustrous locks. Shepton, the new face (and biceps and loincloth) of Mallets Cider, spills the apples to The Morning Advertiser...

Westons gears up to make 60m litres of cider

03-Sep-2018 By Nicholas Robinson

Cider maker Westons has reshuffled its senior team in preparation to ramp up production to 60m litres by 2022.

Hawkes to take cider production to the US

03-Sep-2018 By James Beeson

BrewDog-backed cider company Hawkes is to start production across The Pond.

Aston Manor Cider bought by French firm

31-Aug-2018 By Nicholas Robinson

Aston Manor Cider has been bought by French farming and food co-operative Agrial for an undisclosed sum.

Shortlist revealed for 2018 Beer & Cider Marketing Awards

31-Aug-2018 By James Beeson

The best marketing and campaigns in the beer and cider industry will be recognised at London’s Truman Brewery on 20 September.

Brewery discontinues sale of ‘Suicider’ after complaint

21-Aug-2018 By Emily Hawkins

A Devon-based brewery has said it will no longer sell a cider called ‘Suicider’, after it was called insensitive at a music festival.

Stocking Strongbow Original and Dark Fruit ‘pushes sales by 44%’

08-Aug-2018 By Nikkie Sutton

Pubs that stock Strongbow Original and Strongbow Dark Fruit alongside each other will see a rise in their rate of sale of almost half – the equivalent of selling an additional 62 pints a week, according to new research.