Thatchers reveal new seasonal cider

By Rebecca Weller

- Last updated on GMT

Classic combination: Thatchers Cider unveils new seasonal flavour Spiced Apple
Classic combination: Thatchers Cider unveils new seasonal flavour Spiced Apple

Related tags Cider New Products Thatchers cider

Somerset-based cidermaker Thatchers has unveiled a new seasonal flavour for the on-trade, available on draught with its Fusion Font range.

Spiced Apple (4% ABV) offers flavours of warming spices, including cinnamon, cloves and ginger, mixed with sweet Somerset cider and balanced with spicy citrus notes.

Thatchers head of on-trade James Palmer said: “Consumers love to see new and exciting ciders on the bar.

“As we approach the Autumn and Winter months, adding a new seasonal flavour to the bar will keep their interest in cider​ high.

“Thatchers Fusion Font has proved a winner with operators who recognise the benefits of serving innovative fruit flavour ciders on draught with added theatre at the point of serve.”

Classic combination 

The new seasonal flavour can be served cold straight from the Fusion Font, which allows operators to dispense three ciders on one font, or heated as a spiced mulled cider.

Palmer added offering a versatile cider like Spiced Apple provides operators the chance to “boost cider sales” during winter.

Others flavours available in the Thatchers Fusion Font range include Dark Berry, Blood Orange and Cloudy Lemon.

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Thatchers head cidermaker Richard Johnson said: “The combination of apple and cinnamon is a classic one – with the fruity sweetness and spice balancing perfectly.”

Increased sales 

Cider​ has proved popular in managed venues in recent weeks, with industry data showing sales for the category have helped trade hit double digit growth looking at sales by value.

The most recent Daily Drinks Tracker form CGA by NIQ estimated cider sales rocketed by 54% year-on-year in the seven days to Saturday 9 September​ while trade finished 17% ahead of 2022 levels in the week to Saturday 16 September​.

Palmer advised: “Operators who already have a Fusion Font installed can contact Thatchers to discuss adding Spiced Apple for the winter months.

“For new customers who don’t yet enjoy the benefits of selling Thatchers fruit ciders with our Fusion Font, please give us a call on 01934 822862.”


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