Drinks list 2023

Strongbow retains title of best-selling cider

By Nikkie Thatcher

- Last updated on GMT

Top ten: the best-selling cider brands for this year have been revealed (image: Getty/Philip Steury)
Top ten: the best-selling cider brands for this year have been revealed (image: Getty/Philip Steury)

Related tags Cider Drinks List Branding + marketing

The UK’s most popular cider is Strongbow once again, the latest data for The Morning Advertiser’s Drinks List 2023 has revealed.

The number one cider brand saw rises in both volume and value sales at 75.5% and 78.5% respectively.

Furthermore, last year’s third place – Thatchers Gold – has risen up the list and is now the second best-selling cider.

It saw a rise of 114% in its volume sales to 290,662 hectolitres (HL) and a 118.3% uplift in value to £187.7m.

Places swapped

Swapping places with Thatchers Gold for this year was Strongbow Dark Fruit in third. The brand saw a rise in its volume sales of 67.3% to 264,908HL and almost three quarters (71.7%) in value to £176.3m.

The cider with the largest sales rise and up one place against last year was number four Stowford Press. It saw a 150.4% increase in volume sales to 111,184HL and 158.8% in value to £79m.

This year’s number five has slipped slightly against 2021 – Magners Original. It experienced a rise in value sales of 73.8% to £68.4m while value sales also increased by 69% to 103,093HL.

In the second half of the top 10, up one place was Thatchers Somerset Haze, which saw a rise of 113.8% to £60.4m in its value sales and a 109.1% increase in value sales to 89,187HL, resulting in the brand being the sixth best-selling cider for 2022.

Sales statistics

Down one was Rekorderlig Strawberry & Lime with a positive percentage change in terms of volume sales of 111.7% to 82,877HL and value of 120.8% to £75.5m.

Number eight was a new entry to the list – Old Mout Berries & Cherries. The fruit flavoured cider saw the second largest hike in sales with value up by 143.6% to 78,076HL and value by 153.6% to £69.1m.

Another new entry to the top 10 for this year was Aspall Suffolk Cyder, which came in at number nine, reporting similar figures to Old Mout Berries & Cherries.

Aspall ended the period with 75,459HL in volume sales (up by 142.2%) and £62m in value (a rise of 149.8%).

In a number 10 was Carling Black Fruit Cider, which was down one place on last year. Its value sales rose by 93.7% from £23.7m to £45.8m while value was up by 93% from 38,657HL to 74,592HL.

  • All data provided by CGA for the 12 months to 8 October 2022
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