The most recent batch of new drinks launches includes a seven-figure transformation for Helles style lager Korev, a debut for Wembeerly IPA and the exclusive UK release of Havana Club Cuban Spiced rum.
Clamour for pints amid the on-trade reopening for outdoor trading has exceeded predictions, but a number of the big brewers have stated they are keeping up.
Bombay Sapphire, Kopparberg, Crystal Head Vodka and a collaboration between HonestBrew and Northern Monk are among the latest crop of seasonal drink launches.
Reports of proposals to force large pub chains to display calorie labels on pints of beer have been dubbed “outrageous” and described as “costly and complicated” by the trade.
With the hospitality sector starting the long slow process towards reopening their businesses this week, it’s time for operators to reassess their offer and think about premiumisation.
Like so many of us in this industry, I share in the hope that is being pinned on Monday 12 April – for England at least, if not for my home country of Wales.
This fruit flavoured new products round-up sees Haig Club, BrewDog Distilling Co, Hawkes and Martini among drinks makers to unveil new pours in time for summer.
As British Summer Time begins, The Morning Advertiser cuts to the core of the cider category before the nation’s sweet tooth and beer garden weather strike back against Covid with a vengeance.
