Drinks

Growing trends: 'the big drink trends developing in 2019 centre around sustainable cocktails, craft fruit beers, no-and-low alcohol spirits and wine in cans,' according to Adrian Taylor, head of on-trade for Roust

Which drinks trends have caught on in 2019?

By Nikkie Thatcher

Whether your customers still love their beer or perhaps a spirit, while others may not indulge in alcohol at all, there have been plenty of trends to take advantage of this year.

Brew regime: It turns out that you can strike up a pretty good relationship with your local wholesaler who will be happy to look after your cellar equipment, says Sam Cornwall-Jones

Guv'nor

Beat the brewer (a game for all the family and staff)

By Sam Cornwall-Jones

I was under the impression you must always have a ‘majority brewer’ on your bar so that they look after your cellar equipment, says Sam Cornwall-Jones, owner/proprietor of the Drawing Board, Warwickshire.

Soft sell: Coca-Cola Zero Sugar has enjoyed huge volume and value boosts in the past year

Drinks List 2020

On-trade sales of sugar-free Coca-Cola and Pepsi rise by £168m

By Stuart Stone

According to figures from The Morning Advertiser’s latest Drinks List, the combined sales value of sugar-free soft drinks Coca-Cola Zero Sugar and Pepsi Max rose by around 75% – or £168m – year-on-year.

Rapid rise: Heineken 0.0 has enjoyed volume and value sales increases in 2019

Drinks List 2020

Heineken 0.0 on-trade sales increase by £7.7m

By Stuart Stone

While Beck’s Blue is still the best selling low and no-alcohol beer in the UK on-trade, Heineken’s offer more than doubled both in volume and value in 2019.

Mixed cask: sales are up and down

Drinks List 2020

Top-performing cask ales in UK pubs

By Nicholas Robinson

It is not possible to replicate the cask beer experience outside the pub so if you can give customers the real thing, why would they want to even try to replicate it at home?

Highly unusual: the Portman Group said it was rare for a second ruling to be made about a product but it was necessary

Tiny Rebel can complaint upheld again

By Emily Hawkins

A second complaint about Tiny Rebel’s branding has been upheld by the Portman Group for appealing to children, with the brewery describing the decision as “not based on facts”.

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