Drinks

Priced out: Breweries battle soaring costs and the cost-of-living crisis (Credit: Getty/MontyRakusen)

Insolvencies of breweries jump 82%

By Amelie Maurice-Jones

The number of UK breweries going insolvent has jumped 82% in the last year, according to audit, tax & advisory firm Mazars.

Cask and keg: Adam Mayers of Hydes Brewery

TV show-themed beers from Hydes

By Gary Lloyd

Hydes Brewery will be producing seasonal beers throughout 2024 based on TV shows from the 1980s and 1990s.

Softly does it: if a drink looks attractive it is likely to entice others to purchase in your pub (credit: Getty/ViewApart)

FEATURE - SOFT DRINKS AND MIXERS

FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

The right stuff: branded glassware has been designed to increase the enjoyment of that particular beer or range

OPINION

OPINION: A touch of glass in elevating beer

By Georgina Young, brewing director and head brewer, St Austell Brewery

The hot topic of glassware came up recently on The Morning Advertiser’s Lock In podcast – touching on whether it’s OK or not if a customer gets their beer in an unbranded glass.

Adaptability and flexibility: SIBA rebrands with new name and logo to reflect extended membership

SIBA rebrands with new name and logo

By Rebecca Weller

The Society of Independent Brewers has debuted a new logo and a change of name to “reflect its expanding membership”.

Drinks Tracker: economic challenges continue to damage drinks sales (Credit: Getty/DGLimages)

Economic climate slows drinks sales growth

By Rebecca Weller

Managed venues closed February with further year-on-year drops in drinks sales as “shifting dynamics” make growth more “challenging”, particularly for the spirits category.

IWD 2024

INTERNATIONAL WOMEN'S DAY 2024

How the drinks industry can #InspireInclusion

By Rebecca Weller

To celebrate International Women's Day 2024 the Morning Advertiser spoke to some of the leading women in the drinks industry to discover how the sector can #InspireInclusion.

New products: This week's round-up features Hendricks Gin, Adnams, Cîroc, Krombacher and more.

NEW PRODUCTS ROUND-UP

Hendricks releases limited-edition variant

By Rebecca Weller

This week's round-up includes new products from Hendricks, Adnams, Cîroc , BrewDog Distillery, Krombacher, Cawston Press and more.

Greene King to release two cask beers from seasonal calendar

THE CASK PROJECT

GK to release two cask ales for spring

By Gary Lloyd

Suffolk-based brewer and pub operator Greene King is releasing two seasonal cask ales for pubs to order in time for spring.

How can I increase RTD sales at my pub

DRINKS MASTERCLASS

RTD trends you need to know

By Rebecca Weller

As trends within the RTD sector shift and younger generations catch on to what the category can offer, publicans would do well to heed some expert advice.

Summer is on its way: apple and fruit variants are faring well (credit: Getty/ViewApart)

FEATURE – Cider

FEATURE: Boom period expected for cider

By Nigel Huddleston

The men’s football Euros and the Olympics, in Germany and Paris respectively, make the summer of 2024 potentially a boom period for pub cider sales.

How the revamped Proper Job IPA by St Austell looks

THE CASK PROJECT

St Austell rebrands flagship cask ale Proper Job

By Gary Lloyd

St Austell Brewery has unveiled a new look for its flagship IPA Proper Job (4.5% ABV), which will hit pubs and bars across the UK beginning this month (March 2024).

Changing perceptions: Lobos 1707 founder Diego Osorio on how pubs can maximise their Tequila offering (Credit: Getty/skodonnell)

How pubs can change perceptions about Tequila

By Diego Osorio, Lobos 1707 founder

As the popularity of Tequila continues to soar, pub and bar owners across the UK are presented with a unique opportunity to tap into the growing trend by pairing the spirit with food or hosting educational events to help change perceptions around the...

Different ideas: Woodforde's launches new Brewers Signature range

THE CASK PROJECT

Woodforde's unveils new cask range

By Rebecca Weller

Woodforde’s Brewery has announced a new cask beer range, the Brewers Signature range, which features bespoke brews, each created by one their brewers.

Wye Valley Brewery is big on cask ale sales

THE CASK PROJECT

Wye Valley bucking the trend in cask

By Gary Lloyd

Wye Valley Brewery is a champion of cask beer. Yes, growth of kegged beer at the Herefordshire business is flying but 80% of its total production is cask beer for pubs – and the big pubcos are relying on them too.

International Margarita Day: raise your glass and toast the classic cocktail with these recipes (Credit: Getty/Svetlana-Cherruty)

Recipes to celebrate International Margarita Day

By Rebecca Weller

Celebrated on the 22 February every year, people around the world raise their Margarita glasses to toast the classic Tequila-based cocktail for International Margarita Day.

Not upheld: OFCOM rejects BrewDog's complaint against BBC doc (Pictured: BrewDog’s Las Vegas rooftop bar)

Ofcom rejects BrewDog complaint against BBC

By Rebecca Weller

BrewDog’s complaint against a BBC documentary that highlighted alleged inappropriate behaviour from its chief executive has not been upheld by the communications regulator.

Positive year for beer: CGA shares key trends for 2024 (Credit: Getty/Ridofranz)

Beer trends to make 2024 a 'positive year'

By Rebecca Weller

Beer sales by value are outpacing sales by volume but pubs are driving growth for the category, with key trends set to make 2024 a “positive year for beer” in the on-trade.

The Morning Advertiser's Lock In Podcast episode 73

The Lock In Podcast

Perfecting the art of the serve

By Ed Bedington

Why is there a North/South divide when it comes to beer head and does Guinness really need to be poured in stages? The Lock In team tackle that and other issues around the concept of the perfect serve.

Threadbare tightrope: rising beer prices 'grim reflection' of modern life (Credit: Getty/FreshSplash)

CAMRA: beer prices a 'grim reflection' of modern life

By Rebecca Weller

Rising beer prices are a “grim reflection” of modern life and demonstrate the “threadbare tightrope” pubs and brewers are walking upon, the Campaign for Real Ale (CAMRA) has said.

Number one: Schofield's Bar was named top cocktail bar earlier this month (February)

Behind the UK #1 cocktail bar's success

By Charli Tomney

Schofield's Bar was announced the number one earlier this month at the Top 50 Cocktail Bars list reveal, but what is behind the bar’s success?

Winter warmer: (l-r) CAMRA awards director Laura Emson, Simon Massey and CAMRA national chairman Nik Antona.

Snowflake takes GBBF Winter beer title

By Gary Lloyd

Sarah Hughes Brewery’s Snowflake has taken the title of Champion Winter Beer of Britain 2024 at the Great British Beer Festival (GBBF) Winter.