Small independent brewers in the UK have been left in limbo, a year on from the Treasury’s changes to Small Breweries’ Relief (SBR), one trade body has warned.
The latest new product launches include a commemorative beer from Farr Brew, more pours from Hugh Fearnley-Wittingstall and the ‘world’s first’ naturally black gin.
Two thirds of pub and bar operators are reviewing their beer offer off the back of a newfound thirst for premium pours, according to research carried out by Beer Piper in tandem with The Morning Advertiser (MA).
The latest batch of new drinks includes 10th anniversary brews from Magic Rock, fruity serves from Smirnoff and Kopparberg as well as an Own Label wine rollout by Heineken’s pub arm.
While 7.1m extra pints are expected to be bought on during Sunday’s UEFA Euro 2020 final on Sunday (11 July), due to ongoing restrictions, the trade will miss out on £9m in beer sales, it has been predicted.
Pubgoers are predicted to buy 5.25m pints tomorrow (Tuesday 29 June) when England face Germany in the knockout stages of the UEFA Euro 2020 tournament, one trade body has estimated.
