With the hospitality sector starting the long slow process towards reopening their businesses this week, it’s time for operators to reassess their offer and think about premiumisation.
By Adam Russell, director of leisure & licensed, Britvic
Britvic’s director of leisure & licensed, Adam Russell, gives his view on the impact Covid has had on the soft drinks category and how you can get ready for reopening this spring.
Speaker Sir Lindsay Hoyle MP has backed efforts to increase the number of low and no alcohol drinks in the House of Commons bars once the coronavirus pandemic has subsided.
Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.
The low and no category is one that has seen increased interest from consumers and rapid expansion from manufacturers in recent months, and with the ongoing political scene, it’s likely to see a further boost.
Major soft drinks supplier Coca-Cola European Partners (CCEP) has launched a raft of additional support for pubs in the form of complimentary stock, paid advertising and free menu creation.
Coca-Cola Great Britain has launched a new campaign, Open Like Never Before, which focuses on the social changes that have occurred during the coronavirus pandemic, encouraging people to find opportunity in the ‘new normal’.
Coca Cola European Partners (CCEP) has sought to reassure publicans it has sent out high-quality products despite changing the labels on some soft drinks deliveries to extend their best before date.
Coca-Cola has created a special Community Pub Fund of £165,000 to be shared between this year’s 15 Great British Pub Awards (GBPA) Pub Heroes winners as a thank you for supporting communities during the coronavirus pandemic and to help give their businesses...
The UK’s largest producer of soft drinks for the pub and bar sector Coca-Cola European Partners (CCEP) has outlined its intentions to bolster its UK on-trade support including free stock for outlets, bigger wholesale offers, as well as operational support...
