With the help of experts from across the on-trade, The Morning Advertiser and premium drinks brand Fentimans have poured over a handful of trends worth watching as the parched public return to pubs and bars.
With the hospitality sector starting the long slow process towards reopening their businesses this week, it’s time for operators to reassess their offer and think about premiumisation.
By Adam Russell, director of leisure & licensed, Britvic
Britvic’s director of leisure & licensed, Adam Russell, gives his view on the impact Covid has had on the soft drinks category and how you can get ready for reopening this spring.
Speaker Sir Lindsay Hoyle MP has backed efforts to increase the number of low and no alcohol drinks in the House of Commons bars once the coronavirus pandemic has subsided.
Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.
The low and no category is one that has seen increased interest from consumers and rapid expansion from manufacturers in recent months, and with the ongoing political scene, it’s likely to see a further boost.
Major soft drinks supplier Coca-Cola European Partners (CCEP) has launched a raft of additional support for pubs in the form of complimentary stock, paid advertising and free menu creation.
Coca-Cola Great Britain has launched a new campaign, Open Like Never Before, which focuses on the social changes that have occurred during the coronavirus pandemic, encouraging people to find opportunity in the ‘new normal’.
