Soft & Hot Drinks

Helping hand: Visual prompts such as PoS are vital during the summer months

Garden Fillers: how to maximise summer drinks sales in your pub

By Emma Eversham

What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...

Moving forward: the new flavours tap into the

Belvoir releases new flavours

By Nikkie Sutton

Soft drinks producer Belvoir Fruit Farms has announced it will be launching four new products across the on and off-trade this month (March).

Cost price: almost half (46%) of consumers say price impacts their decision to drink 'soft drinks' when out, according to CGA

Moving soft drinks upmarket

By Andrew Don

Publicans do not have to be soft to give non-alcoholic drinks a hard push but they should do it with panache.

Advertising drive: Diet Coke has been rebranded

Coke launches three new products in the UK

By Nicholas Robinson

Soft drinks giant Coca-Cola will launch three new drinks in the UK, backed by a multimillion-pound marketing campaign, in a bid to become what it calls a “total beverage company”.

On the up: premium soft drinks sales value is growing almost 28% year on year

Key soft drinks trends for pubs

By Nikkie Sutton

Technology, appealing to a broad range of ages and personalisation are just three of the trends operators need to ensure their soft drinks offer pulls in the punters.

Straw debate: life is plastic, but it's not fantastic

7 alternatives to plastic straws

By Nicholas Robinson

More pubs and their customers are speaking out against the use of plastic straws and seeking alternatives to the environmentally hazardous tubes we’ve, for decades, grown accustomed to drinking from.

Changing face: the redesign focuses on Fentimans heritage

Fentimans unveils £1.2m new look

By Nikkie Sutton

Soft drinks supplier Fentimans has overhauled its image with a £1.2m rebrand, the biggest in its history.