Soft & Hot Drinks

Experts at low & no event on taking advantage of sector

THE LOW & NO PROJECT

How training is key in low & no market

By Gary Lloyd

Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.

Zebra striping drinking increasing in popularity

THE LOW & NO PROJECT

‘Zebra striping’ drinking on the increase

By Gary Lloyd

One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.

Low, Light & Alcohol-Free Summit to take place in September 2024

THE LOW & NO PROJECT

Low, Light & Alcohol-Free Summit to take place in September

By Gary Lloyd

The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.

Sales of low and no alcohol beer in pubs 2024

THE LOW & NO PROJECT

Low & no alcohol beer sales continue to grow

By Nikkie Thatcher

While the low and no-alcohol beer category takes up a smaller percentage of the on-trade market, it is the fastest growing sector in both volume and value sales.

Low & No Project: new products

THE LOW & NO PROJECT

New low & no serves to expand your range

By Rebecca Weller

Following the launch of the Morning Advertiser’s (MA) Low & No Project earlier this week, we’ve put together a handy round-up of some of the best new products in the segment from the last 12-months.

Sponsors give expert advice on low & no drinks at pubs

THE LOW & NO PROJECT

Operators must be agile on low & no drinks

By Gary Lloyd

Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.

Laura Willoughby exclusive article for Low & No Project

THE LOW & NO PROJECT

Laura Willoughby: Moderation has gone mainstream

By Laura Willoughby MBE, founder of mindful drinking movement Club Soda

Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.

The Low & No Project launches #LowNoProject

THE LOW & NO PROJECT

The Low & No Project launched by The MA

By Gary Lloyd

The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.

Softly does it: if a drink looks attractive it is likely to entice others to purchase in your pub (credit: Getty/ViewApart)

FEATURE - SOFT DRINKS AND MIXERS

FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

‘Flexi-sober’: New data shows punters want to cut down their alcohol intake (Credit: Getty/LeoPatrizi)

EXCLUSIVE

Consumers embrace flexi-sober lifestyle

By Rebecca Weller

Consumers are opting for a ‘flexi-sober’ lifestyle in 2024, new research from premium soft drinks and mixers brand, Fentimans, has revealed.

How to tailor a low and no drinks offer at your pub

PROMOTIONAL CONTENT

The low and no drinks you must serve in January

By The Morning Advertiser

What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.

Company deal: A.G. Barr acquires Rio from Hall & Woodhouse

Hall & Woodhouse offloads Rio

By MCA

Independent brewer and pub company Hall and Woodhouse has sold soft drinks brand Rio to A.G. Barr for £12.3m.

Go soft or go home: there are plenty of options available to licensees in non-alcoholic drinks (credit: Getty/damircudic)

Feature – Soft Drinks

FEATURE: Soft drink sales on the rise

By Emma Eversham

According to CGA by NIQ’s Drinks Recovery Tracker, soft drinks sales in managed venues have risen during the past three months compared to the same period last year.

Enhanced experiences: soft drinks provide operators with a big opportunity to boost margins (Credit: Getty/Alessandro Biascioli)

INTERVIEW

Impact of cost-of-living crisis on soft drinks category

By Rebecca Weller

Habits towards soft drinks in the on-trade are changing as consumers increasingly "seek out" value for money and healthier options amid the cost-of-living crisis and a surge in wellness trends.

MONIN competition to £1,000 a week over 9 weeks

Promotional content

Win £1,000 every week this summer with MONIN

By MONIN

MONIN, the global beverage flavour expert, has launched an exciting competition offering outlets the opportunity to win £1,000 wholesale credit, every week for 9 weeks throughout June and July!

New products: this week's round-up features Old Mout, Luscombe and Theakston

NEW PRODUCTS ROUND-UP

Luscombe launches new Raspberry Crush variant

By Rebecca Weller

This week's round-up features new products from Luscombe, Old Mout, Camden Town Brewery, ICB, Theakston, DropWorks and Lancaster Spirits Company.

Reconsider your offer: soft drinks can reap huge rewards (credit: Getty/LeoPatrizi)

£170m booty waiting from soft drinks trade-up says Britvic

By Gary Lloyd

Operators could ease the ongoing financial pain by boosting sales by £170m by encouraging 10% of customers to trade up from tap water to a soft drink, according to the Britvic’s Licensed Soft Drinks Review 2023.

Java juice: London Coffee Festival kicked off at the Truman Brewery last week (credit: Getty/ nastasic)

How can pubs boost their coffee offering?

By Amelie Maurice-Jones

Coffee culture has taken the UK by storm, so we caught up with roasters at the London Coffee Festival as to how pubs can crack the market.

Spring Into Summer: CCEP launches new campaign to support on-trade customers

CCEP offers chance to win share of £50k worth of soft drinks

By Rebecca Weller

Soft drinks giant Coca-Cola Europacific Partners (CCEP) has announced the launch of its latest initiative to support on-trade customers, Spring Into Summer, offering independent pub operators a chance to win a share of £50,000 worth of soft drinks.

The Morning Advertiser Lock In Podcast 56

Pubs and the coffee conundrum

By Ed Bedington

Mushroom coffee anyone? The Lock In team get to grips with coffee and ask why pubs have failed to maximise the opportunities open to them when it comes to java juice.

Year-on-year growth: drinks sales up but comparisons difficult due to disrupted trading during the pandemic in January 2022 (Credit: Getty/pjohnson1)

Soft drinks powering sales in January

By Rebecca Weller

Soft drinks were the driving force behind sales at managed venues in the seven days to Saturday 21 January, the latest Drinks Recovery Tracker from CGA by NielsenIQ has revealed.

Drinks Recovery Tracker: latest data shows drinks sales in pubs were 1% behind pre-pandemic levels in seven days to Saturday 14 January (Credit: Getty/Henrik Sorensen)

Drinks sales 1% down vs pre-pandemic levels

By Rebecca Weller

Average drinks sales in Britain’s managed venues in the week to Saturday 14 January were 1% down vs 2020, the latest Drinks Recovery Tracker from CGA by NielsenIQ has revealed.

Get down the pub: some 85% of UK pubs serve low or no alcohol beers

BBPA urges alcohol-free visits to pubs

By Gary Lloyd

The British Beer & Pub Association (BBPA) has urged customers who are abstaining from alcohol to visit their local this month because 85% of pubs now serve alcohol-free beers.

New and old faces: There are plenty of newcomers in this year's mixer category (Getty/ invizbk)

DRINKS LIST 2023

Fever Tree headlines mixer category

By Amelie Maurice-Jones

The mixers division has made way for a whopping five new entries in this year's Drink's List, but Fever Tree still reigns supreme in top spot.

Refreshing data: Coca-Cola tops soft drinks division (Getty/ pjohnson1)

DRINKS LIST 2023

Coca-Cola shines bright on soft drinks division

By Amelie Maurice-Jones

Coca-Cola, once again, pioneers in the soft drinks category with its products bagging first and second place, but there’s a reshuffling of other positions in the list.

What are the best selling drinks brands of 2022

Drinks List 2023

The Drinks List – top brands to stock in 2023

By The Morning Advertiser

This year’s Drinks List has seen great strides forward in terms of volume and value sales versus last year because the on-trade has been operating on a much better basis than during the heavily restrictive phases of the pandemic.

New products round up: this week features new serves from London Essence and Freixenet Copestick alongside three new cask ales

NEW PRODUCTS ROUND UP

London Essence launches new mixer

By Rebecca Weller

This weeks new products round up includes new serves from London Essence and Freixenet Copestick as well as three new cask ales from Salcombe Brewery, Bruha and Hogs back.

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BERKSHIRE - RENOVATED PUB WITH FOUR LETTING BEDROOMS

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Village position close to Reading and Newbury Extensively renovated public house Bar, conservatory, snug and function room (80-90) Four en suite letting bedrooms Two bedroom owner/staff accommodation Part-covered trade garden...

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