Soft & Hot Drinks

Popular choice: some 91% of people chose G&T as the nation's most popular drink, according to Fever-Tree

In association with Fever-Tree

Why creating the perfect G&T garden can push profits

By Adam Bloodworth

Statistics reveal Britain’s love for gin isn’t only here to stay but is increasing year on year. The challenge for brands is to explore new ways to profit from the spirit’s surge in popularity

H2-NO: a bar owner claims that customers who order tap water with their food could drive pubs and restaurants out of business (image: Leesha Williams)

Is it ok to order just tap water? Bar owner has her say

By Robert Mann

Tap water is a staple seen on many restaurant tables across the UK, with Britons enjoying the drink free of charge. However, one landlord has highlighted that people who order the cost-effective beverage could be affecting a businesses trade.

Imbibe Live 2019: what's on at the show?

In association with Imbibe

What’s on at Imbibe Live 2019?

By Nicholas Robinson

Celebrating its 10th year, Imbibe Live is back at the London Olympia with a raft of expert speakers, along with new products and exhibitors, as The Morning Advertiser reveals in this guide to the show.

What low and no alcohol drinks to stock

The Ultimate Guide to Low and No Alcohol

Low and no: what to stock

By Phil Mellows

The range of low and no-alcohol beverages is a category ripe for picking – it’s up to you to choose the best available.

Sell: how to sell low and no alcohol drinks

The Ultimate Guide to Low and No Alcohol

Low and no: how to sell

By Phil Mellows

Taking the lead in offering great drinks as shown throughout this supplement is a fantastic start – but now you and your team needs to market them correctly.

Low and no wine: sales of alcohol-free wine are looking up

The Ultimate Guide to Low and No Alcohol

Non-alcoholic wine is on the up

By Robert Mann

As with every other category, wine is growing the number of low and no-alcohol variants out there. Here we take a look at how the category is doing and what products are on the market.

Apples: low and no alcohol cider

The Ultimate Guide to Low and No Alcohol

What’s new in alcohol-free cider

By Nikkie Sutton

With the trend of consumers drinking low and no-alcohol products not going away any time soon, according to a survey from the Portman Group, operators shouldn’t forget about booze-free cider options for their guests.

Free-from: alcohol-free beer is booming

The Ultimate Guide to Low and No Alcohol - in association with BrewDog

BrewDog champions non-alcoholic beer

By James Beeson

With a growing interest in flavour, and a range of styles now available across the marketplace, low-alcohol beer options can no longer afford to be just an afterthought.

Cocktails: alcohol-free cocktails

The Ultimate Guide to Low and No Alcohol

The latest trends in alcohol-free cocktails

By Michelle Perrett

Whether it’s a Mojito or a Sex on the Beach, customers love a cocktail. But the move towards drinking less alcohol, combined with people wanting a healthier lifestyle, has led to a revolution for the alcohol sector.

That's the: spirits with low or no alcohol are rising in demand

The Ultimate Guide to Low and No Alcohol - in association with Diageo

Alcohol-free spirits are on the rise – here’s why

By Nicholas Robinson

As many newcomers venture to the alcohol-free spirit and ready-to-drink market, Diageo’s Seedlip is just one brand that is taking the world by storm.

Crafty: the rise of the craft soft drinks

The Ultimate Guide to Low and No Alcohol

What is a craft soft drink?

By Andrew Don

Getting crafty with softs has opened up a £250m opportunity as publicans start to feel the love for alternatives.

Water everywhere: how to make a killing on water sales

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Can you make a profit on water?

By Nicholas Robinson

Water can be a hard sell as customers often reject branded bottled or filtered water – but here’s how you can win.

Fantastic: cordials are returning to the conversation

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Beyond orange squash – how to make cordials pay

By Nicholas Robinson

As part of the wider category of squash, cordials offer a great tasting drinks and can also merit a higher sales price at your venue.