Soft & Hot Drinks

Premium soft drinks still popular despite 'sugar levy'

Premium soft drinks still popular despite 'sugar levy'

By James Beeson

The looming sugar levy and changes to lifestyle choices are having a profound effect on the soft drinks market but with customers seeking to treat themselves on special occasions, premium options are still proving popular.

Check the fruit: one study found 70% of garnishes had bacterial growth

How to keep your garnishes clean and safe

By Nikkie Sutton

Keeping garnishes clean and ensuring bar staff keep their hands just as clean are two ways to prevent bacterial growth on the fruit that goes in drinks, according to experts.

Push: Vimto ceo Marnie Millard will push the brand further

Vimto CEO sees purple gold for soft drink's future

By Nicholas Robinson

Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.

Pleasure principle: for some, paying for premium is a marker of success (image based on TAW4/iStock/Thinkstock.co.uk)

Drinks: what is premium?

By Andrew Don

Premium drinks offer potential for enhanced profits, but when is a drink ‘premium’ and when is it not? The answer isn’t always clear cut.

What's hot? Some of the top trends from Imbibe Live 2017

Imbibe Live 2017: top trends from the show

By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Toadally ribbeting: the Vimtoad campaign will be available across a multitude of platforms

Vimto hops into summer with Vimtoad campaign

By Nikkie Sutton

Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.

Perfect: new campaign to deliver a better serve

Coke launches profit-boosting perfect serve campaign

By Nicholas Robinson

Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.

Soft focus: more low- and no-sugar options are now available

In association with Britvic

Sweet truth about the soft-drinks industry levy

By Nikkie Sutton

Following five years focusing on reformulation, Britvic is ahead of the curve when it comes to the impending soft drinks tax. Nikkie Sutton reports.

Comeback: the campaign has returned following its success with Idris Elba in 2016

Idris Elba fronts new Purdey’s campaign

By Nikkie Sutton

Hollywood heart-throb Idris Elba has teamed up with Britivic brand Purdey’s to announce the return of its #ThriveOn campaign for the second year in a row.

Reformulation: some soft drinks companies have brought out no- or low-sugar alternatives

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

By Nikkie Sutton

A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.