Soft & Hot Drinks

Drivers are the heroes: designated drivers can take advantage of Coca-Cola's free drink scheme

Promotional content

Coca-Cola's free drink campaign is returning for Christmas

By Coca-Cola Europacific Partners

Coca-Cola’s Hero the Driver campaign is returning to support the hospitality sector over the Christmas period and will be in operation in up to 9,500 venues across Great Britain.

Category perception: ‘For too long the no and low category has been marred by the stigma that ‘not drinking’ is dull,’ Ellie Webb, founder of non-alcoholic spirit Caleño, says.

‘Low and no isn’t about compromise’

By Stuart Stone

With the help of category experts, The Morning Advertiser pours over some of the ways in which low and no drink producers are raising the bar.

Exhibition time: the Low2NoBev show is taking place next month (June) at London's Truman's Brewery

Low2NoBev show line-up revealed

By The Morning Advertiser

A number of speakers and panel sessions at the Low2NoBev Quench Live Theatre have been unveiled.

How can operators up their soft drink offer?

In association with Britvic

Premiumise for success on reopening

By The Morning Advertiser

With the hospitality sector starting the long slow process towards reopening their businesses this week, it’s time for operators to reassess their offer and think about premiumisation.

Soft sell: Some 59% of people state that they are now making decisions with more consideration of their health which has made a considerable impact on the soft drinks category

Content provided by Britvic

How to get your business ready for reopening

By Adam Russell, director of leisure & licensed, Britvic

Britvic’s director of leisure & licensed, Adam Russell, gives his view on the impact Covid has had on the soft drinks category and how you can get ready for reopening this spring.

Dry run: 'This is not about giving up on alcohol and pubs but keeping them going and evolving for a future after Covid'

Opinion

‘Dry January not about giving up on pubs’

By Debbie Baisden, the Rayleigh Arms, Terling, Essex

The start of 2021 saw me take on the challenge of Dry January, to be totally honest it is not the first year I’ve completed this journey.

Best selling alcohol brands 2020

The Drinks List

The Drinks List – Top Brands to Stock in 2021

By Nicholas Robinson

Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.

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