Coca-Cola’s Hero the Driver campaign is returning to support the hospitality sector over the Christmas period and will be in operation in up to 9,500 venues across Great Britain.
Britain's on-trade soft drink and mixer sales were down £18.3bn in 2020 from £31.1bn in 2019 to £12.8bn in 2020, the Fentimans Market Report 2021 has revealed.
The biggest barriers to buying low and no alcohol drinks are they are considered too expensive, poor value for money and some consumers have been unable to find them, according to new data.
With the help of experts from across the on-trade, The Morning Advertiser and premium drinks brand Fentimans have poured over a handful of trends worth watching as the parched public return to pubs and bars.
With the hospitality sector starting the long slow process towards reopening their businesses this week, it’s time for operators to reassess their offer and think about premiumisation.
By Adam Russell, director of leisure & licensed, Britvic
Britvic’s director of leisure & licensed, Adam Russell, gives his view on the impact Covid has had on the soft drinks category and how you can get ready for reopening this spring.
Speaker Sir Lindsay Hoyle MP has backed efforts to increase the number of low and no alcohol drinks in the House of Commons bars once the coronavirus pandemic has subsided.
Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.
