CCEP offers chance to win share of £50k worth of soft drinks

By Rebecca Weller

- Last updated on GMT

Spring Into Summer: CCEP launches new campaign to support on-trade customers
Spring Into Summer: CCEP launches new campaign to support on-trade customers

Related tags Soft drinks CCEP Finance

Soft drinks giant Coca-Cola Europacific Partners (CCEP) has announced the launch of its latest initiative to support on-trade customers, Spring Into Summer, offering independent pub operators a chance to win a share of £50,000 worth of soft drinks.

Launching Monday 20 March on the brands trade website, the Spring into Summer campaign will give 500 randomly selected licensed independent customers the chance to claim back a share of £50,000 worth of soft drinks.

Winners can claim back £100 in cash following presentation of a valid wholesale invoice or receipt purchasing CCEP’s range of soft drinks via a promotional web page on trade

Trading is challenging 

Launching the initiative, CCEP said it “appreciates” for some of its smaller independent customers “trading is challenging” and, ahead of the “crucial” Easter and summer periods, the company wanted to “offer some additional support.”

Coca-Cola also sponsored the Great British Pub Awards (GBPA) Community Hero Award ​last year, which saw the £10,000 prize donated by the winner, the Lion at Treorchy in South Wales, to the local community 

Additionally, the brand came out on top in the Drinks List 2023​, with a 110.1% change in volume sales per hectolitres (HL) from 431,747 to 907,271 HL, and hike in value from £275.1 to £585.1 (112.6%) compared to the previous list.

CCEP away from home sales director Karen Yates-Hills adds: “It's tough out there at the moment, certainly for this part of the market.

“We are constantly trying to look at different ways to try and support operators as much as possible.

Help people 

“This new campaign will hopefully help people in this space. it recognises that things are tough out there, but it also recognises we're going into a nice season for [pubs].”

Entry for the promotion ends on Friday 31 March and winners will be contacted the week commencing Monday 3 April.

Applicants need to be registered on to be able to enter the free prize draw.

Related topics Soft & Hot Drinks

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