Coca-Cola shines bright on soft drinks division

By Amelie Maurice-Jones

- Last updated on GMT

Refreshing data: Coca-Cola tops soft drinks division (Getty/ pjohnson1)
Refreshing data: Coca-Cola tops soft drinks division (Getty/ pjohnson1)

Related tags Soft drinks Branding + marketing Coca-cola

Coca-Cola, once again, pioneers in the soft drinks category with its products bagging first and second place, but there’s a reshuffling of other positions in the list.

It was a strong year for the category which saw impressive growth in value and volume sales across the board in the Drinks List - top brands to stock in 2023.

With a 110.1% change in volume sales per hectolitres (HL) from 431,747 to 907,271 HL, and hike in value from £275.1 to £585.1 (112.6%), Coca-Cola crowns the chart in top spot.

Fresh off its heels is sister product Diet Coke, with volume sales soaring 106.2% from 331,213 HL to 683,104 HL, and value rising from £217.1 to £468.8 – a change of 116%. This is followed by Pepsi Max, which retained last year’s spot of third place.

Strong year

Schweppes Lime Cordial and Red Bull also retained last year’s positions of ninth and 10th​ place respectively. The former saw the chart’s biggest increases – with volume sales soaring by a whopping 139.2% from 84,857 to 203,005 HL, and value skyrocketing by 144.1% from £31.4m to £76.7m.

It was also an especially strong year for Red Bull, with volume sales rising 122.9% from 64,864 to 144,589 HL, and value hiking 128.2% to £161.1 from £70.6.

Reshuffling places

Despite this, there’s been plenty of movement in the category. Schweppes Lemonade has impressively scaled two places from sixth to fourth, with a value hike of 114.8% from £116.1 to £249.4, and a 110% rise in volume sales from 191,597 to 402,115 HL.

R Whites and Pepsi took fifth and sixth spot – both dropping down a place since last year. Up one place was Coke Zero in seventh position, and Diet Pepsi moved down a rank into eighth spot.

Diet Pepsi saw the chart’s smallest increases, rising 68.8% in volume sales and 73.8% in value. Volume sales rose by 157,202 to 265,299 HL and value rose by £84.3m to £146.6m.

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  • All data provided by CGA for the 12 months to 8 October 2022

Related topics Soft & Hot Drinks

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