Your views wanted on low & no drinks at pubs

By The Morning Advertiser

- Last updated on GMT

The Low & No Project survey launch

Related tags LowNoProject low2no Beer Lager Ale Wine Spirits

The low & no alcohol drinks market is the fastest growing category of the on-trade and we want your views on it.

Statistics from The Morning Advertiser’s Beer Report 2024​, sponsored by Asahi UK, which you can have free access to, shows volume sales of low & no products have risen by an eye-watering 77% by the end of 2023 versus the year before.

It also shows value sales have lifted by 39% within a year and are up by more than 95% against pre-Covid takings.

Updates on the sector

We want to know your views as we look to launch The Low & No Project​, which will give updates on the sector from some of the sector’s best known names and brands.

Simply, fill out this short survey​ by clicking here​ and let us know about the low & no options at your pub(s) to help provide vital insight into the sector and let us know what’s really going on at ground level.

With low & no drinks growing thanks to demand from consumers, The Low & No Project is designed to help equip pubs so they are keeping pace with demand and ensuring their operations remain relevant to all sectors of the communities they serve.

Don’t miss out

There’s increasing focus on reducing consumption and ‘mindful drinking’, and it’s important that operators ensure they don’t miss out on a growing segment of the market.

To help us do that, we’d like to assess thoughts and attitudes within the sector to the category, and we’d appreciate your help and support by completing the short survey​, which will let us know how you see the sector and help us to frame the debate moving forward.

Even if you think your low & no offering is coming up short or not needed, The Low & No Project could provide you with ideas to help spark up a greater revenue stream in the future – so don’t miss out.

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