Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site. Alison Baker reports.
JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry.
The rise in popularity of soft drinks isn’t just down to thirsty designated drivers or those on a health kick. It is the flavour they provide in cocktails and mixed drinks that is helping the category push on.
A rise in the number of ‘craft’ soft drinks products on the market – an already roaring trend in beer, cider and spirits – won’t pose an immediate threat to Coca-Cola and is likely to lead to more innovation in the sector.