Soft & Hot Drinks

What's hot? Some of the top trends from Imbibe Live 2017

Imbibe Live 2017: top trends from the show

By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Toadally ribbeting: the Vimtoad campaign will be available across a multitude of platforms

Vimto hops into summer with Vimtoad campaign

By Nikkie Sutton

Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.

Perfect: new campaign to deliver a better serve

Coke launches profit-boosting perfect serve campaign

By Nicholas Robinson

Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.

Soft focus: more low- and no-sugar options are now available

In association with Britvic

Sweet truth about the soft-drinks industry levy

By Nikkie Sutton

Following five years focusing on reformulation, Britvic is ahead of the curve when it comes to the impending soft drinks tax. Nikkie Sutton reports.

Comeback: the campaign has returned following its success with Idris Elba in 2016

Idris Elba fronts new Purdey’s campaign

By Nikkie Sutton

Hollywood heart-throb Idris Elba has teamed up with Britivic brand Purdey’s to announce the return of its #ThriveOn campaign for the second year in a row.

Reformulation: some soft drinks companies have brought out no- or low-sugar alternatives

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

By Nikkie Sutton

A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.

Glass act: Schweppes' 'skittles' bottles were used in mainstream production

In Association with Schweppes

The first carbonated soft drink

By MA reports

Schweppes’ 234 years’ of history is potted with just as many twists and turns as an episode of Dynasty, featuring love affairs, treachery and the determination to succeed.

Confusion over sugar tax: consumers do not know which products the levy applies to

Consumers 'hugely misunderstand' sugar tax

By Michelle Perrett

The sugar tax has caused confusion among consumers with two thirds of those quizzed thinking it applies to sweets and confectionery rather than soft drinks, new research has revealed.