Soft drinks giant Coca-Cola will launch three new drinks in the UK, backed by a multimillion-pound marketing campaign, in a bid to become what it calls a “total beverage company”.
Technology, appealing to a broad range of ages and personalisation are just three of the trends operators need to ensure their soft drinks offer pulls in the punters.
More pubs and their customers are speaking out against the use of plastic straws and seeking alternatives to the environmentally hazardous tubes we’ve, for decades, grown accustomed to drinking from.
Traditionally, the pub trade has not done the best job of serving or promoting low and non-alcoholic drinks but, with a burgeoning demand for these products, pubs have an opportunity to capitalise on this market.
Alcohol-free is undeniably a rising trend in the on-trade, which operators must get to grips with or risk losing out to a growing audience of drinkers.
With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats
Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).
Criminal court cases of drink-driving have reduced over the years but pubs still have an important role to play in lowering them further – especially around Christmas. Promoting a designated driver scheme over the festive period is not only responsible,...
Predicting the next big thing is a lot easier said than done. However, there is general agreement at the moment that people are increasingly health conscious and that pubs and bars would be well advised to cater for this trend.
Tonic water brand Schweppes has overhauled its image and developed a new range of flavours, the biggest activity in its recent history, which will be backed by a £6.6m marketing campaign.
The looming sugar levy and changes to lifestyle choices are having a profound effect on the soft drinks market but with customers seeking to treat themselves on special occasions, premium options are still proving popular.
Keeping garnishes clean and ensuring bar staff keep their hands just as clean are two ways to prevent bacterial growth on the fruit that goes in drinks, according to experts.
Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.
Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.
Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.
Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.
Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.
With a need for diversity when it comes to your offer, tea and coffee must not be ignored because not everyone wants an alcohol beverage or a roast dinner – especially first thing in the morning.
With Millennials drinking less than any other age group, Club Soda co-founder Laura Willoughby demonstrated to delegates how adding to their drinks offer can pay dividends.
Hollywood heart-throb Idris Elba has teamed up with Britivic brand Purdey’s to announce the return of its #ThriveOn campaign for the second year in a row.
A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.
Schweppes’ 234 years’ of history is potted with just as many twists and turns as an episode of Dynasty, featuring love affairs, treachery and the determination to succeed.
The sugar tax has caused confusion among consumers with two thirds of those quizzed thinking it applies to sweets and confectionery rather than soft drinks, new research has revealed.
Suggestions that coffee shops will eventually outnumber pubs could be blown out of the water following Whitbread’s announcement it will reduce its Costa high street estate by up to 10%.
Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site. Alison Baker reports.
The Association of Licensed Multiple Retailers (ALMR) has reiterated its message that the trade is keen to help tackle childhood obesity but without the burden falling on licensees.
Soft drinks giant Britvic, the manufacturer of products including Pepsi, will pass the cost of the sugar levy on to its customers, GB managing director Paul Graham has confirmed.
JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry.
From its conception with two employees and a dog in 2007 to its global success of today, The Morning Advertiser sets out the history of BrewDog – warts and all.
Fledgling independent craft soda maker Dalston’s has landed a contract to supply 150 Greene King pubs in London, a sign the segment is primed to “blow up”.
