Soft & Hot Drinks

Not canned: Coke has a role to play in a 'craft' market

How will Coke stay relevant in a craft world?

By Nicholas Robinson

A rise in the number of ‘craft’ soft drinks products on the market – an already roaring trend in beer, cider and spirits – won’t pose an immediate threat to Coca-Cola and is likely to lead to more innovation in the sector.

Trendy: five things to consider to boost soft drinks sales

5 trends to boost soft drinks sales

By Nicholas Robinson

There are five key trends pubs should consider to boost their soft drinks sales and take advantage of the rising number of teetotal consumers in the UK, according to a leading expert.

Yes they can: Franklin & Sons' new can format

Franklin & Sons’ new cans

By Nicholas Robinson

Soft drinks maker Franklin & Sons has extended its mixers range with new cans in response to increased consumer demand for spirits.

Sweet investment: money has been pumped into Coca-Cola Zero Sugar marketing

Coke Zero reveals £4.5m ad campaign

By Nicholas Robinson

Coca-Cola Zero Sugar will be at the centre of a multimillion-pound advertising campaign to emphasise its low-sugar, but Coca-Cola Classic taste, credentials.

Improving sales: food and drink sales on the up for M&B

Finance

Mitchells & Butlers’ sales on the up

By Nicholas Robinson

Pub group giant Mitchells & Butlers, which operates about 1,600 sites across the UK, has reported strong food and drink sales growth for the four weeks to 7 January, attributed to healthy Christmas trade.

Off the wagon: men aren't supportive of women's choice to drink less

Health

Men push women off #DryJanuary wagon

By Nicholas Robinson

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

Popular: Cocktail drinkers visit the on-trade and spend more than other consumers (Photo: Dirty Martini)

Drinks predictions

What 2017 has in store for the drinks category

By Nikkie Sutton

Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish at the appointment of the US president-elect Donald Trump.

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

Coca-Cola Designated Driver

Designated Driver

Go soft or go home

By Nicholas Robinson

Designated drivers amongst a group of Christmas revellers can boost the dwell time of the whole party as well as their spend, here we explore how to give the drivers just as good a time as the drinkers.