Soft & Hot Drinks

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Can you make a profit on water?

20-May-2019 By Nicholas Robinson

Water can be a hard sell as customers often reject branded bottled or filtered water – but here’s how you can win.

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Beyond orange squash – how to make cordials pay

20-May-2019 By Nicholas Robinson

As part of the wider category of squash, cordials offer a great tasting drinks and can also merit a higher sales price at your venue.

The Ultimate Guide to Low and No Alcohol

Alcohol-free ready to drink – a new trend?

20-May-2019 By Nicholas Robinson

Adult softs can be viewed as the alcohol-free equivalent to the ready-to-drink category. This segment features some interesting flavour combinations sure to tantalise the senses.

The Ultimate Guide to Low and No Alcohol - in association with Fentimans

The new trend: Tonic without a spirit?

20-May-2019 By Emily Hawkins

The gin boom during the past few years has led to consumers demanding premium tonic waters – and not just as mixers

The Ultimate Guide to Low and No Alcohol

The £4.4bn soft drinks market

20-May-2019 By Stuart Stone

How can operators tap into the multibillion-pound category when consumer expectation are so high?

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

20-May-2019 By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Vimto targets the on-trade to stock frozen slush

16-May-2019 By Robert Mann

Vimto Out of Home is spearheading a celebration of all things ‘slush’ this month after recent consumer research revealed one in three adults bought a frozen drink last year.

Generation Z customers ‘want more’ from pubs

07-May-2019 By Robert Mann

A new report has revealed what Generation Z customers think about modern-day pubs – with almost a third surveyed believing that they are becoming ‘outdated’.

Coca-Cola launches premium mixers range

02-May-2019 By Nikkie Sutton

Coca-Cola European Partners (CCEP) has unveiled a range of four specially crafted drinks, designed to be mixed primarily with premium dark spirits.

How important is it for pubs to offer specialist coffee?

26-Apr-2019 By Emily Hawkins

With figures showing that two pubs have closed for every coffee shop that has opened in the past five years, industry experts and operators shared their thoughts on how pubs can draw coffee lovers into pubs for a caffeine fix.

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

25-Apr-2019 By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Franklin & Sons ‘flavour collection’ tonics launches

05-Apr-2019 By Robert Mann

Franklin & Sons has unveiled a new four-pack tonic water range in an attempt to create a unique drinking experience for consumers.

Operators could miss out on 33.8m customers this summer

02-Apr-2019 By Nikkie Sutton

This summer could boost pubs' profits with an estimated 33.8m more customers heading out for drinks in the warmer weather, according to research.

The latest mixers trends

26-Mar-2019 By Emily Hawkins

The mixers market is rapidly diversifying to match the changing preferences of modern drinkers. Here are some of the trends you should be aware of.

Anger over EFSA ruling that could end cannabis-infused products

22-Mar-2019 By Robert Mann

A final decision will be made ‘imminently’ in regards to a ruling that could classify cannabis-infused drinks as a ‘novel’ food.