Soft & Hot Drinks

Advertising drive: Diet Coke has been rebranded

Coke launches three new products in the UK

By Nicholas Robinson

Soft drinks giant Coca-Cola will launch three new drinks in the UK, backed by a multimillion-pound marketing campaign, in a bid to become what it calls a “total beverage company”.

On the up: premium soft drinks sales value is growing almost 28% year on year

Key soft drinks trends for pubs

By Nikkie Sutton

Technology, appealing to a broad range of ages and personalisation are just three of the trends operators need to ensure their soft drinks offer pulls in the punters.

Straw debate: life is plastic, but it's not fantastic

7 alternatives to plastic straws

By Nicholas Robinson

More pubs and their customers are speaking out against the use of plastic straws and seeking alternatives to the environmentally hazardous tubes we’ve, for decades, grown accustomed to drinking from.

Changing face: the redesign focuses on Fentimans heritage

Fentimans unveils £1.2m new look

By Nikkie Sutton

Soft drinks supplier Fentimans has overhauled its image with a £1.2m rebrand, the biggest in its history.

Opportunities for pubs: founder of Club Soda Laura Willoughby

9 things we learned at the Club Soda event

By Claire Churchard

Traditionally, the pub trade has not done the best job of serving or promoting low and non-alcoholic drinks but, with a burgeoning demand for these products, pubs have an opportunity to capitalise on this market.

The top brands to stock in your pub

The Drinks List: Top Brands To Stock 2018

By Nicholas Robinson

With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats

Top to stock: The Drinks List goes live

The Drinks List: Top Brands To Stock webinar launches

By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

The driver: Coke celebrates 10 years of Designated Driver

In association with Coca-Cola European Partners

10 years of Coca-Cola's Designated Driver campaign

By Nicholas Robinson

Criminal court cases of drink-driving have reduced over the years but pubs still have an important role to play in lowering them further – especially around Christmas. Promoting a designated driver scheme over the festive period is not only responsible,...

No go: some 20% of Brits are choosing not to drink alcohol

Future drinks trends: tapping into a health kick

By Nicholas Robinson

Predicting the next big thing is a lot easier said than done. However, there is general agreement at the moment that people are increasingly health conscious and that pubs and bars would be well advised to cater for this trend.