Soft & Hot Drinks

Water everywhere: how to make a killing on water sales

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Can you make a profit on water?

By Nicholas Robinson

Water can be a hard sell as customers often reject branded bottled or filtered water – but here’s how you can win.

Fantastic: cordials are returning to the conversation

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Beyond orange squash – how to make cordials pay

By Nicholas Robinson

As part of the wider category of squash, cordials offer a great tasting drinks and can also merit a higher sales price at your venue.

Grown up: adult softs are big business

The Ultimate Guide to Low and No Alcohol

Alcohol-free ready to drink – a new trend?

By Nicholas Robinson

Adult softs can be viewed as the alcohol-free equivalent to the ready-to-drink category. This segment features some interesting flavour combinations sure to tantalise the senses.

Just the: tonic waters are proving a lucrative stand alone drink

The Ultimate Guide to Low and No Alcohol - in association with Fentimans

The new trend: Tonic without a spirit?

By Emily Hawkins

The gin boom during the past few years has led to consumers demanding premium tonic waters – and not just as mixers

Hero: soft drinks worth big sums in the on-trade

The Ultimate Guide to Low and No Alcohol

The £4.4bn soft drinks market

By Stuart Stone

How can operators tap into the multibillion-pound category when consumer expectation are so high?

A guide: an intro to the world of low and no alcohol

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Ice cool: Vimto is hoping to move its frozen drink into pubs and bars

Vimto targets the on-trade to stock frozen slush

By Robert Mann

Vimto Out of Home is spearheading a celebration of all things ‘slush’ this month after recent consumer research revealed one in three adults bought a frozen drink last year.

Perfect partnership: the new range aims to pair up with dark spirits

Coca-Cola launches premium mixers range

By Nikkie Sutton

Coca-Cola European Partners (CCEP) has unveiled a range of four specially crafted drinks, designed to be mixed primarily with premium dark spirits.

Caffeine fix: one operator compared specialist coffee to the rise of craft beer

How important is it for pubs to offer specialist coffee?

By Emily Hawkins

With figures showing that two pubs have closed for every coffee shop that has opened in the past five years, industry experts and operators shared their thoughts on how pubs can draw coffee lovers into pubs for a caffeine fix.

Get a thirst on: a new podcast called MA Drinks features one-to-one interviews with people at the top of the drinks trade

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Trends: customers want to know more about what is in their cocktail

The latest mixers trends

By Emily Hawkins

The mixers market is rapidly diversifying to match the changing preferences of modern drinkers. Here are some of the trends you should be aware of.

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