Soft & Hot Drinks

Schweppes rebrands tonics and creates new flavours

02-Oct-2017 By Nicholas Robinson

Tonic water brand Schweppes has overhauled its image and developed a new range of flavours, the biggest activity in its recent history, which will be backed by a £6.6m marketing campaign.

Premium soft drinks still popular despite 'sugar levy'

13-Sep-2017 By James Beeson

The looming sugar levy and changes to lifestyle choices are having a profound effect on the soft drinks market but with customers seeking to treat themselves on special occasions, premium options are still proving popular.

How to keep your garnishes clean and safe

05-Sep-2017 By Nikkie Sutton

Keeping garnishes clean and ensuring bar staff keep their hands just as clean are two ways to prevent bacterial growth on the fruit that goes in drinks, according to experts.

Vimto CEO sees purple gold for soft drink's future

01-Sep-2017 By Nicholas Robinson

Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.

Drinks: what is premium?

21-Aug-2017 By Andrew Don

Premium drinks offer potential for enhanced profits, but when is a drink ‘premium’ and when is it not? The answer isn’t always clear cut.

Over 55s staying away from the pub and drinking at home

18-Aug-2017 By Nicholas Robinson

Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.

UK's first alcohol-free drinks festival attracts 2,500 attendees

16-Aug-2017 By James Beeson

The UK’s first ever ‘mindful drinking’ festival took place in London on Sunday (13 August).

Hungry Horse school bag promotion earns rap from ad watchdog

02-Aug-2017 By Ed Bedington

Greene King has come under fire from advertising watchdogs after promotional leaflets for a Hungry Horse site was sent out in school bags.

Imbibe Live 2017: top trends from the show

04-Jul-2017 By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Vimto hops into summer with Vimtoad campaign

29-Jun-2017 By Nikkie Sutton

Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.

Coke launches profit-boosting perfect serve campaign

28-Jun-2017 By Nicholas Robinson

Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.