Give customers a hot hit in winter

By Robert Mann contact

- Last updated on GMT

Smell the coffee: licensees are urged to have the right hot beverage equipment available to attract new punters
Smell the coffee: licensees are urged to have the right hot beverage equipment available to attract new punters
As coffee shops continue to pop up on our high streets – is now the time to rethink your hot beverage offer to cater for the punter of the future?

Coffee has remained an important staple for UK consumers for many years – with some 95m cups of coffee now consumed daily in the UK.

As we enter our coldest months of the year, people are looking for something that will warm them up and give comfort during chilly days.

And, with Millennials shunning beer in place of a strong brew, Scott Russell, founder of Paddy & Scott’s, believes a well-brewed coffee is the key to attracting new customers.

“Pub landlords need to learn how to pour a stunning latte and train their team on delivering great customer service,” explained Scott.

“Consumers are coffee-savvy now so it is no longer good enough to serve a sub-standard cuppa.

“Instead, landlords should be using coffee and specialist teas as a hook to retain and delight these precious customers as the nights close in.”

Scott added that pubs are in the perfect position to court those winter customers who want to sit by a log fire and a enjoy a hot, comforting brew in a cosy environment.

“It’s cold, it’s windy and snow is on the way, so what better way to get punters in, than a well-brewed coffee?

“We work with a huge number of pubs that are already realising the massive potential that a good hot drinks offer can bring.”

Star Pubs & Bars buying director Steve Dancer says publicans can "hugely enhance" trade if they invest in the right coffee machine.

He further added that if a pub sells 30 cups of coffee a day, it can make almost £20,000 profit a year.

We all know that most bartenders prefer pulling pints to serving coffee, but there’s evidence to show that it is all worth the effort.

The Brakspear pub group announced early in 2018 that its on-trade coffee sales had increased by 44%, while Manchester-based JW Lees pub group saw double-digit growth in coffee sales.

Related topics: Soft & Hot Drinks

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