Franklin & Sons ‘flavour collection’ tonics launches

By Robert Mann contact

- Last updated on GMT

Soft alternatives: the drinks producer has released four fruity flavours to meet consumer trends
Soft alternatives: the drinks producer has released four fruity flavours to meet consumer trends
Franklin & Sons has unveiled a new four-pack tonic water range in an attempt to create a unique drinking experience for consumers.

The award-winning premium tonic, mixer and soft drinks brand, has released four tonic waters featuring trend-leading flavours including; Rosemary Tonic Water with Black Olive; Pink Grapefruit Tonic Water with Bergamot; Rhubarb Tonic Water with Hibiscus; and Elderflower Tonic Water with Cucumber.

Franklin & Sons marketing director Jen Draper spoke of her excitement ahead of the release.

“The ‘Flavour Collection’ opens up endless possibilities for creating unique drinks and has been designed as an alternative to taking ‘the usual’ drinks when meeting up with friends.

“We want to encourage more people to become everyday connoisseurs, discovering the very latest trends but, more importantly, understand how they can access and even replicate them at home.”

Draper added that the dual-flavoured tonic waters work in harmony, not just with gin, but a wide range of spirits to capitalise on key consumer trends towards experimentation and discovery with gin, but also with cocktails and lower ABV spritz serves.

“The innovative Rosemary Tonic Water with Black Olive, for example, pairs beautifully with a sweet vermouth and brings to life the taste of summer drinks on the Amalfi Coast of Italy,” Draper concluded.

Last year, Global Brands reported a 118% sales increase for its Franklin & Sons tonic water brand, which it said was thanks to a “real demand for Britishness” in export markets.

Related topics: Soft & Hot Drinks