The new outlet, in the heart of Covent Garden, has been launched by Club Soda, the mindful drinking movement, and aims to provide a curated collection of over 150 of the best and brightest low and no brands, alongside a tasting room to offer training to the on-trade.
With expert guidance on hand from experts including IWSC and World Alcohol-Free Awards judge Josh Kelly, Noah Villeneuve, previously bar manager of Bianchis, Bristol, and Hope McPherson, who has extensive experience managing bottle and tap rooms, the space will allow anyone interested to explore the range on offer.
As well as training and tasting sessions to provide advice to pubs and bars on what they should be stocking, Club Soda said the venue will offer interactive drinks and cocktail masterclass sessions.
The move builds on the success of the organisation’s pop-up, the Alcohol-Free Off-Licence, which ran earlier this year in Great Portland Street, London.
The group also aims to launch an online shop, offering nationwide delivering options, and they aim to offer special events, including An Evening with Adrian Chiles, Christmas cocktail making, and an Alcohol-Free Wine Masterclass with Christine Parkison.
Club Soda founder Laura Willoughby MBE said: “Establishing an HQ for Low & No drinks in the UK is a big moment. We can’t wait to showcase the incredible range available whilst we help educate and encourage even more people to drink mindfully and live well.
“The success of the Club Soda Alcohol-Free Off-Licence pop-up showed the enormous demand for drinks in this space. We’re beyond excited to have a dedicated, permanent location for our community to explore and, most importantly, flourish.”