THE LOW & NO PROJECT
New EU rules on wine could affect labelling and descriptors in the UK
Europe is struggling with consumption of wine being too low so leaders on the Continent are trying to kick-start business.
Low & No Alcohol
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5 tips to maximise low & no alcohol sales
Heineken UK has stated the low & no alcohol category is no longer a niche – and offers five tips to help you drive sales at your pub or bar.
Half of young adults moderating while ‘risky’ drinkers triple alcohol-free use
Half of young adults are choosing low & no drinks to moderate their alcohol intake while the use of alcohol-free tipples has tripled for ‘risky’ drinkers since 2018.
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Alcohol consumption drops as demand for soft drinks rises
Healthy alternatives, soft drinks, lifestyle changes and cost pressures are all influencing how consumers engage with the on-trade as alcohol consumption levels nosedives.
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AI trial finds alcohol-free ads most likely to breach rules
The advertising of alcohol-free products has “raised more consistent concerns” than all other alcohol categories in a cutting-edge artificial intelligence (AI) trial.
Get Mash-ed not smashed at sober Oktoberfest
Alcohol-free beer brewer Mash Gang is launching Swaptober Fest – which it claims is the UK’s first completely sober Oktoberfest celebration.
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Captain Morgan 0.0% teams up with THINK! to tackle drink driving
Diageo-owned rum brand Captain Morgan 0.0% has joined forces with Stonegate, THINK! and TV star Sam Thompson to launch a nationwide campaign against drink driving.
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Tackling the challenges in a ‘new’ category
There continues to be much debate around the best way to handle and care for the relatively new category of low & no alcohol beers.
Dry is the new high: The rise of the alcohol-free pub
With the opening of a new alcohol-free venue in Scotland, the Lock In team take a look at the history and opportunities for a new breed of non-boozer.
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Sponsors hail The Low & No Project
Sponsors of The Low & No Project have praised the valuable job The Morning Advertiser (The MA) is doing in covering low & no alcohol drinks in the on-trade.
OPINION
OPINION: Why low & no should be at the heart of your strategy
It’s no longer novel, niche or a nice-to-have.
LICENSING HUB: LEGAL WITH POPPLESTON ALLEN
Smart sipping: How to succeed with low & no
In recent years, the demand for low & no alcohol beverages has grown rapidly.
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Healeys Rattler Zero scoops silver at International Cider Challenge
A Cornwall-based cider producer is celebrating after its alcohol-free variant scooped silver in the International Cider Challenge 2025 awards.
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New low & no products for pubs
The low & no segment has flourished so far this year with new products from Molson Coors, Beefeater, Heineken, London Essence and more.
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Robbie Williams backs Aussie beer brand
Aussie low & no beer Heaps Normal has landed on UK shores with global music star Robbie Williams backing the brand that is already in 170 UK pubs and retailers.
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Low & no drinks starring at cocktail bars
Some of the UK’s best cocktail bars are making the most of the ever-growing low & no opportunities offered in the on-trade.
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Chance for pubs to stock Butcombe shandy on draught
Butcombe Brewing Co has launched a low-alcohol shandy on draught in a collaboration with craft beer business Shandy Shack.
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Summer sales of low & no beer set to rise 20% to record-breaking 33m pints
A continued boost in low & no beer sales at pubs and bars will see the category reach record-breaking sales figures this summer.
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Mash Gang introduces new lager
Non-alcoholic brewing brand Mash Gang has expanded its portfolio with the release of Glug lager.
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76% of UK adults moderating alcohol consumption
More than three quarters of UK adults are moderating their alcohol consumption, according to new research.
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Changing attitudes to low and no ‘profoundly impacting’ sector
Changing attitudes towards low and no-alcohol have had a “profound impact” on the pub and brewing industry, Mash Gang co-founder Michael Baggs told The Morning Advertiser (The MA).
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Almost half of adults enjoying low & no drinks
Almost half of UK adults (48%) are enjoying alcohol-free beer, wine and spirits meaning ‘moderation’ is no longer a ‘niche’ category.
The summer shift: alcohol-free opportunities for seasonal success
With summer occasions bringing big opportunities for pubs, bars and restaurants, drinks business Diageo says now is an ideal time to rethink how alcohol-free options are showcased ahead of the season.
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Overcoming the challenge of producing alcohol-free wines
The way wine is scrutinised and the fact it is a high alcohol drink means producing low & no alcohol versions is not easy but the category is making great strides forward.
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Race is on for low & no spirits to make it big at the bar
Low & no alcohol spirits experts believe the category is beginning to make a name for itself after a slow start.
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Lucky Saint and Burnt Chef to train Incipio staff on mental health
Low & no beer brand and pub operator Lucky Saint is putting mental health front of mind after joining forces with The Burnt Chef Project to train Incipio Group staff.
Stonegate sees boom in low and no alcohol beers and cider sales
Stonegate has seen sales of low and no alcohol beers and ciders increase by 32% in the first quarter of 2025.
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Helping guests discover and navigate the low alcohol and alcohol free category
As drinking preferences and habits continue to evolve and consumers explore the low alcohol and alcohol free options, it is important to support them in discovering the category.
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Proper Job 0.5% scoops second low & no award
St Austell Brewery has won silver for its Proper Job 0.5% ABV at the World Alcohol-Free Awards 2025.
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Mash Gang launches permanent core range
Low & no alcohol brewery Mash Gang has launched a new permanent core range of beers.
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Heineken: ending the stigma of low & no beer
Normalising drinking alcohol-free beer is something Heineken wants to do in pubs and has also talked about the technical difficulties in executing the mass draught offer it now has.
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Free Lucky Saint pints drive extra £16 spend
Low & no brewer and pub operator Lucky Saint has hailed its initiative of offering a free pint during dry January to drive further spending during its Thou Shalt Go To The Pub campaign.
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Pete Brown: low & no can keep pubs thriving
Beer writer Pete Brown believes low & no alcohol beer has finally earned its place in the pub – and it could help keep sites thriving.
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How to ensure your bar staff are the gateway to greater sales
Equipping your bar staff with knowledge and skills about the low & no category will unlock more sales at your pub or bar.
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Heineken 0.0 hits 1,000 draught taps in UK
Heineken 0.0 has reached a landmark 1,000 draught taps in the UK – making it the most widely available low & no alcohol draught drink in the country.
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How low & no drinks are offering inclusivity and variety
The growing trend towards low & no alcohol drinks is transforming the way special occasions are celebrated in the UK, according to Diageo.
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Alcohol-free spirits ideas from Diageo
The alcohol-free category is a new concept for some but understanding what consumers are looking for and therefore stocking the right products doesn’t have to be a challenge.
BBPA demands change to alcohol descriptors
Alcohol descriptors must be changed because staples such as yoghurt and bread can contain more alcohol than a ‘no alcohol’ beer, according to the British Beer & Pub Association (BBPA).
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Molson Coors announces new Madri Excepcional 0.0%
Molson Coors Beverage Company (MCBC) has announced the launch of Madrí Excepcional 0.0%.
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Butcombe launches second low & no beer across estate
After a successful trial last year, Butcombe Brewing Co has launched its second low & no beer across its managed pubs estate.
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Impossibrew fundraise smashes target by almost 300%
An alcohol-free beer that promises drinkers both relaxational qualities and great taste began a fundraising effort for £500,000 but is overfunding at £1.4m with 14 days left of its campaign.
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Mash Gang’s ‘funeral for boring Januarys’
Alcohol-free beer brand Mash Gang captured the interest of Brighton locals after setting up a graveyard and took over a Brighton beach bar.
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8 ways to improve your menu for non-alcoholic drinks
As more mindful drinkers are exploring the new year without alcohol, menus are key to how a pub or bar presents its non-alcoholic offerings.
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Portman Group: More people drinking low & no options than ever before
Almost four in 10 UK drinkers are consuming low & no alcohol beverages on a semi-regular basis – a charge that is being led by young adults.
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Alcohol moderators are the ‘new vegetarians’
Those moderating their alcohol intake are the “new vegetarians” who will influence which pubs and bars their wider group will visit on a day or night out.
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Lucky Saint to give away 100k pints through 15 UK pubcos
Major pubcos including Greene King, Mitchells & Butlers and Fuller’s will be giving away 100,000 pints of Lucky Saint as part of the beer brand’s Thou Shalt Go To The Pub campaign.
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The difference between no alcohol and low alcohol
Often a confusing factor in the drinks sphere, Diageo GB has told The Morning Advertiser what the difference is between the two facets of ‘low’ and ‘no’ alcohol beverages.
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Woodforde’s releases first alcohol-free beer
Woodforde’s Brewery has entered the low & no alcohol category with the launch of Volt 0.5.
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Thornbridge introduces alcohol-free version of Jaipur
Derbyshire brewery Thornbridge has expanded its low and no beer range with the introduction of an alcohol-free version of its flagship brew.
FEATURE
FEATURE: Boost your sales this Christmas with higher quality low & no products
No other drinks category has seen such a drastic and positive transformation in recent years as low & no alcohol.