Low & No Alcohol

How to taste low & no drinks with Christine Parkinson

THE LOW & NO PROJECT

The 7 key aspects in tasting great alcohol-free drinks

By Gary Lloyd

Christine Parkinson, dubbed “the grandmother” of low & no alcohol drinks, gave eager fans of the category key tips on how to taste such beverages at the recently held Drinks Academy by Club Soda.

Thatchers: supermarkets leading low & no trends for pubs to follow

THE LOW & NO PROJECT

On-trade can follow supermarkets for low & no inspiration

By Gary Lloyd

While traditionally it has been the on-trade leading the way in new trends, Thatchers Cider claims supermarkets are doing the heavy lifting when it comes to thanks to low & no products.

Stonegate adds Days alcohol-free brand to its bars

THE LOW & NO PROJECT

Stonegate adds to AF line-up

By Ed Bedington

Stonegate Group has increased its alcohol-free line-up with a deal to list AF-beer brand Days.

Top tips: How to succeed in the low and no alcohol drinks market (Credit: Getty/ClarkandCompany)

LICENSING HUB: LEGAL WITH POPPLESTON ALLEN

Sip Smart: Unlocking success with low and no alcohol drinks

By Alex Tomlinson, solicitor at Poppleston Allen

Over recent years, low-alcohol drinks have surged in popularity, with health-conscious customers and those seeking more moderate alcohol consumption benefitting from an increase of flavourful lower-alcoholic drinks.

Big Drop talks about adding a low & no draught line at a pub

THE LOW & NO PROJECT

Big Drop is meeting the challenge of low & no on draught

By Gary Lloyd

Alcohol-free-only brewer Big Drop has for many years offered its award-winning beers in bottle, can and keg but says the biggest challenge has been trying to get pubs to put a low & no draught line on.

Benefits of installing an alcohol free beer line for pubs

THE LOW & NO PROJECT

POLL: Would you install an alcohol-free beer line at your pub?

By Rebecca Weller

Following the successful trials of Guinness 0.0 on draught and a surge in consumer desire for low and no products, The Morning Advertiser (MA) has looked at the benefits of adding alcohol free lines in pubs.

Cocktail specialists talk about low & no at their sites

THE LOW & NO PROJECT

Cocktail specialists on the rise of low & no alcohol drinks

By Gary Lloyd

Bars specialising in cocktails believe low & no alcohol drinks are here to stay but say the way in which people socialise is going to play a larger part in reducing alcohol consumption in the future.

Low & no alcohol beer sales from CGA in late 2023

THE LOW & NO PROJECT

How the Drinks List charted sales of low & no beers

By Gary Lloyd

Data from The Drinks List – Top Brands to Stock in 2024 charted the start of when the sector appeared to appreciate how strong sales for Low & No beers were becoming.

Experts at low & no event on taking advantage of sector

THE LOW & NO PROJECT

How training is key in low & no market

By Gary Lloyd

Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.

Zebra striping drinking increasing in popularity

THE LOW & NO PROJECT

‘Zebra striping’ drinking on the increase

By Gary Lloyd

One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.

Low, Light & Alcohol-Free Summit to take place in September 2024

THE LOW & NO PROJECT

Low, Light & Alcohol-Free Summit to take place in September

By Gary Lloyd

The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.

Low & No Project: new products

THE LOW & NO PROJECT

New low & no serves to expand your range

By Rebecca Weller

Following the launch of the Morning Advertiser’s (MA) Low & No Project earlier this week, we’ve put together a handy round-up of some of the best new products in the segment from the last 12-months.

Sponsors give expert advice on low & no drinks at pubs

THE LOW & NO PROJECT

Operators must be agile on low & no drinks

By Gary Lloyd

Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.

Laura Willoughby exclusive article for Low & No Project

THE LOW & NO PROJECT

Laura Willoughby: Moderation has gone mainstream

By Laura Willoughby MBE, founder of mindful drinking movement Club Soda

Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.

The Low & No Project launches #LowNoProject

THE LOW & NO PROJECT

The Low & No Project launched by The MA

By Gary Lloyd

The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.

(credit: Getty/ViewApart)

BEER REPORT 2024

Experts give comment for the Beer Report 2024

By The Morning Advertiser

If you want to know the beer trends to follow, the prices of the best-selling beers across Great Britain and how experts are seeing the future of the beer market for the on-trade – look no further.

Softly does it: if a drink looks attractive it is likely to entice others to purchase in your pub (credit: Getty/ViewApart)

FEATURE - SOFT DRINKS AND MIXERS

FEATURE: Find a soft spot for making money

By Emma Eversham

If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.

How to tailor a low and no drinks offer at your pub

PROMOTIONAL CONTENT

The low and no drinks you must serve in January

By The Morning Advertiser

What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.

Big Interview: The Morning Advertiser talks brewing success with Becky Keane of Nirvana Brewery

BIG INTERVIEW

The Big Interview: Becky Keane of Nirvana Brewery

By Rebecca Weller

The Morning Advertiser caught up with Nirvana Brewery co-founder Becky Keane to discuss the key to confidence, brewing success and championing women working in beer.

Toughest month: the pub remains a ‘wonderful place’ even for those abstaining

OPINION

Remember pubs during the ‘longest month of the year’

By Gav Young, licensee of the Plough & Barleycorn, Isle of Wight

So we are here, 2024 has begun. Much of the population will have powered through the festive indulgences in preparation for new year resolutions as we head into, arguably, the longest month of the year.

New products: this week's round up features Lucky Saint, Kingfisher and The Busker Irish Whiskey

NEW PRODUCTS ROUND-UP

Kingfisher unveils new zero alcohol variant

By Rebecca Weller

This month's round-up features new products from Kingfisher, Lucky Saint, Hattingley Valley, Two Tribes Brewery, Hive Mind and The Busker Irish Whiskey.

On-trend: SIBA has cited stouts and low ABV beers are ones to watch in 2024

Stouts and low ABV beers setting trends

By Gary Lloyd

Stouts and low ABV beers are leading the charge when it comes to trends in beer for the on-trade, according to the Society of Independent Brewers (SIBA).

What are the best selling brands of 2023?

DRINKS LIST 2024

The Drinks List – top brands to stock in 2024

By The Morning Advertiser

Welcome to the Drinks List 2024 – a list of the top-selling beverages in the on-trade looking at 15 different categories during the past year.

Sobering view: non-alcoholic occasions should be seen as an opportunity says Hari Fell

OPINION

Sober October deniers’ pubs will struggle to survive

By Hari Fell, Tudor Farmhouse Hotel, Clearwell, Gloucestershire, and founder of NoLo Cocktails

As a hotelier of 20 years and having given up alcohol more than four years ago, I read Gav Young’s opinion piece ‘A Pub is for life not for 10 months of the year’ with dismay.

Diageo md reflects on first year in job

Big Interview

The undercover boss

By Ed Bedington

There won’t be many captains of industry that look to stay close to the coalface, but for one top boss, playing an undercover role behind the bar is key to understanding his business.

Advice given: Poppleston Allen looks into if operators can serve under 18s low alcohol beer (image: Getty/Klaus Vedfelt)

LICENSING HUB - LEGAL WITH POPPLESTON ALLEN

The rules for serving low alcohol beer to under 18s

By Suraj Desor, associate solicitor, Poppleston Allen

This week's column looks at the licensing law around serving low alcohol to customers under 18 years old.

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