Find a new revenue stream in drinks with less and no alcohol

By Gary Lloyd

- Last updated on GMT

Simple download: advice on how to improve your offer at the bar
Simple download: advice on how to improve your offer at the bar

Related tags Soft drinks Low to no Cocktails

We all want a packed pub and one way to get that is to have a drinks offer that caters for a wide range of customers.

Sure, alcohol is a must but what about those who have driven to your venue, are trying to be healthy or just want to lay off booze on any particular day or evening?

Stocking a variety of drinks that include low & no alcohol and soft drinks and mixers will help you cater for everyone and just as those who follow a vegan, vegetarian or flexitarian food diet often get their way when it comes to eating out, the same is likely to be true of those wanting drinks in these categories.

Greater flex

Curating a range of this ilk is also going to either improve your business’s flex in terms of revenue streams or even create a new one for you.

Just click on this link​ or visit​ and you will be able to get your free download.

We recently released features on both low and no alcohol drinks plus soft drinks and mixers, which you can see at either of these links: low and no –​ and softs –​.

Bonus material

However, this free PDF download, which covers both subjects, has bonus material that is not available by just viewing the features on The Morning Advertiser​’s website. It has information such as statistical evidence to show why your venue needs a better low/no and soft drinks range, what types of drinks to prioritise, advice from some of the best suppliers in the business and some of the options that could turn your good range into a great collection.

For example, according to the Portman Group, a fifth of respondents to its research (20%) who have tried low and no alcohol drinks are more likely to try them again versus one in 10 (11%) a year ago.

And the value of the soft drinks and mixers market in the UK is £1.8bn, according to the Fentimans Market Report 2022​. Now that’s a more than a pretty penny any pub or bar licensee would like to get a piece of.

There’s plenty more info available from The Morning Advertiser​’s database of PDFs and features. So click here​ to grab your free download today.

Related topics Soft & Hot Drinks

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