Fever Tree headlines mixer category

By Amelie Maurice-Jones

- Last updated on GMT

New and old faces: There are plenty of newcomers in this year's mixer category (Getty/ invizbk)
New and old faces: There are plenty of newcomers in this year's mixer category (Getty/ invizbk)

Related tags Cocktails Finance Branding + marketing mixers

The mixers division has made way for a whopping five new entries in this year's Drink's List, but Fever Tree still reigns supreme in top spot.

Fever Tree Tonic Water, in first place, has seen a rise of 153% in volume sales per hectolitre (HL) from 41,846 to 105,991 HL. Its also seen a hike in value of 156% from £45.3m to £115.8m. In terms of sales and value, it outstrips other products by far.

Schweppes Tonic Water and Fever Free Refreshingly Light Tonic have swapped places, slotting respectively into second and third place, followed by Schweppes Slimline Tonic Water in fourth.

There’s only a thin margin in percentage changes between Schweppes Tonic Water and Fever Tree, with Schweppes seeing a 150.9% hike in volume sales from 25,039 HL to 63,831 HL and a change in value from £24.8m to £64.4m, making it an impressive year for both products.

Positive rises

A newcomer, Britvic Tonic Water, falls into fifth place, followed by its sibling Britvic Low Calorie Tonic Water in sixth position.

The former has experienced a hike in value of 11.6.1% from £9.1m to £19.7m, and a significant rise in volume sales from 10,764 HL to 22,032 HL.

There’s not much between the mixer and its low-calorie version, which rocketed 94.7% in volume sales from 10,764 HL to 19,895 HL and in 102% in value from £8.6m to £17.4m

New entries

The lower end of the list is dominated by new faces. In seventh, eighth, ninth and 10th​ position are Fever Tree Elderflower Tonic Water, Canada Dry, Fever Tree Mediterranean Tonic Water then Schweppes Signature Collection Crisp Tonic Water.

Canada Dry experienced a particularly strong year. It rose 150.2% in volume sales from 4,484 HL to 11,219 HL, and value also soared by 150.8% to £11.3m from £4.5m.

While Fever Tree Elderflower Tonic Water still saw increases, they were the lowest on the list. Its volume sales increased by 60.5% from 7,605 HL to 12,204 HL and its value climbed 63.1% from £7.9m to £12.9m.

Read more here

  • All data provided by CGA for the 12 months to 8 October 2022

Related topics Soft & Hot Drinks

Related news

Show more