There are five key trends pubs should consider to boost their soft drinks sales and take advantage of the rising number of teetotal consumers in the UK, according to a leading expert.
Coca-Cola Zero Sugar will be at the centre of a multimillion-pound advertising campaign to emphasise its low-sugar, but Coca-Cola Classic taste, credentials.
Pub group giant Mitchells & Butlers, which operates about 1,600 sites across the UK, has reported strong food and drink sales growth for the four weeks to 7 January, attributed to healthy Christmas trade.
More than 50% of consumers have said pubs and bars should promote non-alcohol drinks to help support non-drinkers through Dry January, according to reports.
Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.
Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish at the appointment of the US president-elect Donald Trump.
Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...
Designated drivers amongst a group of Christmas revellers can boost the dwell time of the whole party as well as their spend, here we explore how to give the drivers just as good a time as the drinkers.
Scotland’s lower drink drive limits have had a profound effect on the pub trade, leaving a significant amount of sites with a decline in trade. Has this led to a crisis or opened up opportunities for change? Phil Mellows reports
