Franklin & Sons’ new cans
Four of the brand’s existing tonics and mixers will be available in 150ml cans, following a 2% rise in spirits sales volumes and a 5% rise in value, according to CGA Strategy.
Franklin & Sons Natural Indian Tonic Water and Natural Light Tonic Water will be available in the new formats, as well as a lemonade and soda.
Available soon
The products will be rolled out over the next few months in the off and on-trade.
Brand controller Justin Horsman said: “Cans are rapidly gaining popularity for premium drinks. This addition to the portfolio complements our existing bottled formats, providing more choice to our customers.
“As Franklin & Sons continues to find success with the mixers range, we wanted to expand our portfolio to offer a full variety of product formats, so venues can continuously provide a premium experience.”
Late-night venues have faced issues with glass bottles so adding cans to their back bar could be a solution, he added.
‘Proper measurement’
“The 150ml Natural and Natural Light cans provide the proper measurement to pair perfectly with a wide variety of premium spirits, cocktails or single serves.”
Almost a year ago, Franklin launched whisky waters – sourced from the Scottish Highlands – for the on-trade to mix with whisky.
A spokeswoman told The Morning Advertiser at the time: “Both whisky and water share similar properties because the water has taken many years to filter through the hard rock to its natural spring.”
