Franklin & Sons’ new cans

By Nicholas Robinson contact

- Last updated on GMT

Yes they can: Franklin & Sons' new can format
Yes they can: Franklin & Sons' new can format

Related tags: Gin and tonic

Soft drinks maker Franklin & Sons has extended its mixers range with new cans in response to increased consumer demand for spirits.

Four of the brand’s existing tonics and mixers will be available in 150ml cans, following a 2% rise in spirits sales volumes and a 5% rise in value, according to CGA Strategy.

Franklin & Sons Natural Indian Tonic Water and Natural Light Tonic Water will be available in the new formats, as well as a lemonade and soda.

Available soon

The products will be rolled out over the next few months in the off and on-trade.

Brand controller Justin Horsman said: “Cans are rapidly gaining popularity for premium drinks. This addition to the portfolio complements our existing bottled formats, providing more choice to our customers.

“As Franklin & Sons continues to find success with the mixers range, we wanted to expand our portfolio to offer a full variety of product formats, so venues can continuously provide a premium experience.”

Late-night venues have faced issues with glass bottles so adding cans to their back bar could be a solution, he added.

‘Proper measurement’

“The 150ml Natural and Natural Light cans provide the proper measurement to pair perfectly with a wide variety of premium spirits, cocktails or single serves.”

Almost a year ago, Franklin launched whisky waters​ – sourced from the Scottish Highlands – for the on-trade to mix with whisky.

A spokeswoman told The Morning Advertiser ​at the time: “Both whisky and water share similar properties because the water has taken many years to filter through the hard rock to its natural spring.”

Related topics: Spirits & Cocktails, Soft & Hot Drinks

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