The brewery has scaled up the production of its craft beers, Pathmaker and Glug M’Glug to a 330ml canned format, which features hand-drawn designs.
Pathmaker is a 5.6% ABV pale ale, created in homage to the brewery’s founder Paul Theakston.
He was immortalised earlier this year in the form of a limited-edition pump handle figurine for the beer to mark this year’s anniversary.
Changing with the times
Glug M’Glug is a 6.2% ABV dark IPA and was named after a mythical creature created by a relative of the Theakston family. The make-believe beast who hid in the Yorkshire Dales and preyed on slow walkers, was the subject of the family’s bedtime stories.
Sales and marketing director, and Paul’s son, Jo outlined the brewery’s decision to turn to canning and how this fits in with the current trends in the sector.
He said: “The trade is evolving and we at Black Sheep are moving forward with the trend by producing our craft beers as a canned alternative.
“It is the first time we have produced these new beers in cans and it is only fitting that the two beers recognise tales of our brewing dynasty to coincide with our silver anniversary."
He added: “The hand-drawn designs of both Pathmaker and Glug M’Glug will be striking additions to any bar.
“Our brewing team is always ahead of the curve and continually produces award-winning beers. We are always pushing the boundaries in the spirit of dad and his legend when he founded Black Sheep.”
Theakston alluded to more surprises to come by the end of this year as the brewery’s celebrates its landmark anniversary.