In association with Schweppes – The Morning Advertiser (MA) can reveal how the first commercial carbonated soft drink was founded.
It starts in 18th-Century Germany with a boy aged 12 whose disposition was described as “delicate” and prevented him from entering any form of hard labour.
A long journey
This proved the starting point of Jacob Schweppe’s long journey to create what has become a world-renowned soft drink and mixer to this day.
With no need to pay or enter any details, MA readers can discover the full history and heritage of Schweppes in this first-time digital supplement.
MA food and drink editor and author of the supplement Nicholas Robinson said: “It’s a drink we’re faced with almost every day in pubs and supermarkets, but who knew Schweppes had such a colourful history?
‘Highlight of the story’
“The highlight of the story for me is how, long after Jacob had passed away, the people in charge of the brand continued to relay the message of Schweppes’ qualities.
“What I found extremely interesting, and has been backed up with a look into the MA archives, is during World War Two, despite not being able to manufacture the beverage for rationing reasons, Schweppes kept up its advertising to ensure customers did not forget about the brand.”
Advertising can be seen in war-time issues of the magazine, which was one of few publications to remain in print throughout the period due to the pubs’ positive effect on citizens' morale.