Soft & Hot Drinks

Comeback: the campaign has returned following its success with Idris Elba in 2016

Idris Elba fronts new Purdey’s campaign

By Nikkie Sutton

Hollywood heart-throb Idris Elba has teamed up with Britivic brand Purdey’s to announce the return of its #ThriveOn campaign for the second year in a row.

Reformulation: some soft drinks companies have brought out no- or low-sugar alternatives

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

By Nikkie Sutton

A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.

Glass act: Schweppes' 'skittles' bottles were used in mainstream production

In Association with Schweppes

The first carbonated soft drink

By MA reports

Schweppes’ 234 years’ of history is potted with just as many twists and turns as an episode of Dynasty, featuring love affairs, treachery and the determination to succeed.

Confusion over sugar tax: consumers do not know which products the levy applies to

Consumers 'hugely misunderstand' sugar tax

By Michelle Perrett

The sugar tax has caused confusion among consumers with two thirds of those quizzed thinking it applies to sweets and confectionery rather than soft drinks, new research has revealed.

Launched: the new flavours are exclusively available to the on-trade

Bottlegreen unveils new flavours

By Nikkie Sutton

SHS Drinks has announced two new flavours to its Bottlegreen sparkling pressé – Fruity Raspberry Lemonade and Refreshing Ginger Beer.

All change: Licensee of Spoken in Exmouth George Nightingale is helping meet demand for longer drinks

Turn up the heat on your summertime drinks offer

By Alison Baker

Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site. Alison Baker reports.

High five: we twist the G&T

In association with Diageo

5 twists on the classic gin and tonic

By Nicholas Robinson

Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

Trade fears: ALMR says health legislation should not hit pubs

ALMR: obesity solutions should not burden operators

By Nikkie Sutton

The Association of Licensed Multiple Retailers (ALMR) has reiterated its message that the trade is keen to help tackle childhood obesity but without the burden falling on licensees.

Not so soft: soft drinks are good business for pubs

Britvic to pass on cost of sugar levy to customers

By Nicholas Robinson

Soft drinks giant Britvic, the manufacturer of products including Pepsi, will pass the cost of the sugar levy on to its customers, GB managing director Paul Graham has confirmed.