Soft & Hot Drinks

Moving soft drinks upmarket

08-Mar-2018 By Andrew Don

Publicans do not have to be soft to give non-alcoholic drinks a hard push but they should do it with panache.

Coca-Cola to launch its first alcoholic drink

08-Mar-2018 By Nikkie Sutton

Global soft-drinks giant Coca-Cola has created its first-ever alcoholic soft drink, with plans to launch it in Japan.

Coke launches three new products in the UK

28-Feb-2018 By Nicholas Robinson

Soft drinks giant Coca-Cola will launch three new drinks in the UK, backed by a multimillion-pound marketing campaign, in a bid to become what it calls a “total beverage company”.

ASA rejects complaints against Red Bull

21-Feb-2018 By Nikkie Sutton

Energy drinks supplier Red Bull has not breached guidelines on its marketing, the Advertising Standards Authority has ruled.

Key soft drinks trends for pubs

12-Feb-2018 By Nikkie Sutton

Technology, appealing to a broad range of ages and personalisation are just three of the trends operators need to ensure their soft drinks offer pulls in the punters.

7 alternatives to plastic straws

22-Jan-2018 By Nicholas Robinson

More pubs and their customers are speaking out against the use of plastic straws and seeking alternatives to the environmentally hazardous tubes we’ve, for decades, grown accustomed to drinking from.

Fentimans unveils £1.2m new look

09-Jan-2018 By Nikkie Sutton

Soft drinks supplier Fentimans has overhauled its image with a £1.2m rebrand, the biggest in its history.

JDW slashes drinks prices for January

02-Jan-2018 By Nikkie Sutton

Pub giant JD Wetherspoon (JDW) is having a January sale and reducing prices across its drinks range this month.

9 things we learned at the Club Soda event

27-Nov-2017 By Claire Churchard

Traditionally, the pub trade has not done the best job of serving or promoting low and non-alcoholic drinks but, with a burgeoning demand for these products, pubs have an opportunity to capitalise on this market.

How to make the most of the alcohol-free trend

20-Nov-2017 By Nicholas Robinson

Alcohol-free is undeniably a rising trend in the on-trade, which operators must get to grips with or risk losing out to a growing audience of drinkers.

The Drinks List: Top Brands To Stock 2018

20-Nov-2017 By Nicholas Robinson

With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats

Soft drinks sales to boom during Christmas

14-Nov-2017 By Michelle Perrett

Almost half of consumers (45%) are set to buy more soft drinks over the Christmas period, research from Britvic has revealed.

The Drinks List: Top Brands To Stock webinar launches

13-Nov-2017 By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

In association with Coca-Cola European Partners

10 years of Coca-Cola's Designated Driver campaign

06-Nov-2017 By Nicholas Robinson

Criminal court cases of drink-driving have reduced over the years but pubs still have an important role to play in lowering them further – especially around Christmas. Promoting a designated driver scheme over the festive period is not only responsible,...