Predicting the next big thing is a lot easier said than done. However, there is general agreement at the moment that people are increasingly health conscious and that pubs and bars would be well advised to cater for this trend.
Tonic water brand Schweppes has overhauled its image and developed a new range of flavours, the biggest activity in its recent history, which will be backed by a £6.6m marketing campaign.
The looming sugar levy and changes to lifestyle choices are having a profound effect on the soft drinks market but with customers seeking to treat themselves on special occasions, premium options are still proving popular.
Keeping garnishes clean and ensuring bar staff keep their hands just as clean are two ways to prevent bacterial growth on the fruit that goes in drinks, according to experts.
Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.
Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.
Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.
Vimto has announced a £1.5m advertising campaign to run in cinemas, on demand and across digital and social platforms, which includes the soft drinks company’s Vimtoad character.
Coca-Cola European Partners has invested a significant amount in the launch of its Perfect Serve Training and Reward programme, which is aimed at boosting operators' soft drinks profits.
With a need for diversity when it comes to your offer, tea and coffee must not be ignored because not everyone wants an alcohol beverage or a roast dinner – especially first thing in the morning.
