Soft & Hot Drinks

Confusion over sugar tax: consumers do not know which products the levy applies to

Consumers 'hugely misunderstand' sugar tax

By Michelle Perrett

The sugar tax has caused confusion among consumers with two thirds of those quizzed thinking it applies to sweets and confectionery rather than soft drinks, new research has revealed.

Launched: the new flavours are exclusively available to the on-trade

Bottlegreen unveils new flavours

By Nikkie Sutton

SHS Drinks has announced two new flavours to its Bottlegreen sparkling pressé – Fruity Raspberry Lemonade and Refreshing Ginger Beer.

All change: Licensee of Spoken in Exmouth George Nightingale is helping meet demand for longer drinks

Turn up the heat on your summertime drinks offer

By Alison Baker

Visiting the pub during summer is a quintessential British trait. And whether your customers are driving or enjoying an alcoholic drink, there’s room for softs and spirits at your site. Alison Baker reports.

High five: we twist the G&T

In association with Diageo

5 twists on the classic gin and tonic

By Nicholas Robinson

Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

Trade fears: ALMR says health legislation should not hit pubs

ALMR: obesity solutions should not burden operators

By Nikkie Sutton

The Association of Licensed Multiple Retailers (ALMR) has reiterated its message that the trade is keen to help tackle childhood obesity but without the burden falling on licensees.

Not so soft: soft drinks are good business for pubs

Britvic to pass on cost of sugar levy to customers

By Nicholas Robinson

Soft drinks giant Britvic, the manufacturer of products including Pepsi, will pass the cost of the sugar levy on to its customers, GB managing director Paul Graham has confirmed.

Health: consumer trends have helped soft drinks rise

Category update

Soft drinks are on the up

By Nikkie Sutton

The soft drinks category has seen a rise in volume and value according to statistics from CGA Strategy.

Nick Yates: Vimto ready to go big in the on-trade

Vimto poised to make big push into pubs

By Nicholas Robinson

Soft-drinks maker and distributor Nichols is set to make a bigger push of its brands, including Vimto and Feel Good, into the pub trade.

Tim Martin: price cuts will demonstrate potential effect of VAT cut on hospitality sector

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

By Daniel Woolfson

JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry. 

Partnership: Martin Dickie (left) and James Watt created BrewDog 10 years ago

A timeline: how BrewDog became what it is today

By Nikkie Sutton

From its conception with two employees and a dog in 2007 to its global success of today, The Morning Advertiser sets out the history of BrewDog – warts and all.

Boom: craft soda sales 'set to explode'

Craft soda maker lands big Greene King deal

By Nicholas Robinson

Fledgling independent craft soda maker Dalston’s has landed a contract to supply 150 Greene King pubs in London, a sign the segment is primed to “blow up”.

Alternative: cocktails are one way operators can change up their soft drinks offer

Soft drinks: little mix can pay off big

By Nikkie Sutton

The rise in popularity of soft drinks isn’t just down to thirsty designated drivers or those on a health kick. It is the flavour they provide in cocktails and mixed drinks that is helping the category push on.