Soft & Hot Drinks

Sell: how to sell low and no alcohol drinks

The Ultimate Guide to Low and No Alcohol

Low and no: how to sell

By Phil Mellows

Taking the lead in offering great drinks as shown throughout this supplement is a fantastic start – but now you and your team needs to market them correctly.

Low and no wine: sales of alcohol-free wine are looking up

The Ultimate Guide to Low and No Alcohol

Non-alcoholic wine is on the up

By Robert Mann

As with every other category, wine is growing the number of low and no-alcohol variants out there. Here we take a look at how the category is doing and what products are on the market.

Apples: low and no alcohol cider

The Ultimate Guide to Low and No Alcohol

What’s new in alcohol-free cider

By Nikkie Sutton

With the trend of consumers drinking low and no-alcohol products not going away any time soon, according to a survey from the Portman Group, operators shouldn’t forget about booze-free cider options for their guests.

Free-from: alcohol-free beer is booming

The Ultimate Guide to Low and No Alcohol - in association with BrewDog

BrewDog champions non-alcoholic beer

By James Beeson

With a growing interest in flavour, and a range of styles now available across the marketplace, low-alcohol beer options can no longer afford to be just an afterthought.

Cocktails: alcohol-free cocktails

The Ultimate Guide to Low and No Alcohol

The latest trends in alcohol-free cocktails

By Michelle Perrett

Whether it’s a Mojito or a Sex on the Beach, customers love a cocktail. But the move towards drinking less alcohol, combined with people wanting a healthier lifestyle, has led to a revolution for the alcohol sector.

That's the: spirits with low or no alcohol are rising in demand

The Ultimate Guide to Low and No Alcohol - in association with Diageo

Alcohol-free spirits are on the rise – here’s why

By Rob Brown

As many newcomers venture to the alcohol-free spirit and ready-to-drink market, Diageo’s Seedlip is just one brand that is taking the world by storm.

Crafty: the rise of the craft soft drinks

The Ultimate Guide to Low and No Alcohol

What is a craft soft drink?

By Andrew Don

Getting crafty with softs has opened up a £250m opportunity as publicans start to feel the love for alternatives.

Water everywhere: how to make a killing on water sales

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Can you make a profit on water?

By Nicholas Robinson

Water can be a hard sell as customers often reject branded bottled or filtered water – but here’s how you can win.

Fantastic: cordials are returning to the conversation

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Beyond orange squash – how to make cordials pay

By Nicholas Robinson

As part of the wider category of squash, cordials offer a great tasting drinks and can also merit a higher sales price at your venue.

Grown up: adult softs are big business

The Ultimate Guide to Low and No Alcohol

Alcohol-free ready to drink – a new trend?

By Nicholas Robinson

Adult softs can be viewed as the alcohol-free equivalent to the ready-to-drink category. This segment features some interesting flavour combinations sure to tantalise the senses.

Just the: tonic waters are proving a lucrative stand alone drink

The Ultimate Guide to Low and No Alcohol - in association with Fentimans

The new trend: Tonic without a spirit?

By Emily Hawkins

The gin boom during the past few years has led to consumers demanding premium tonic waters – and not just as mixers

Hero: soft drinks worth big sums in the on-trade

The Ultimate Guide to Low and No Alcohol

The £4.4bn soft drinks market

By Stuart Stone

How can operators tap into the multibillion-pound category when consumer expectation are so high?

A guide: an intro to the world of low and no alcohol

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Ice cool: Vimto is hoping to move its frozen drink into pubs and bars

Vimto targets the on-trade to stock frozen slush

By Robert Mann

Vimto Out of Home is spearheading a celebration of all things ‘slush’ this month after recent consumer research revealed one in three adults bought a frozen drink last year.

Perfect partnership: the new range aims to pair up with dark spirits

Coca-Cola launches premium mixers range

By Nikkie Sutton

Coca-Cola European Partners (CCEP) has unveiled a range of four specially crafted drinks, designed to be mixed primarily with premium dark spirits.

Caffeine fix: one operator compared specialist coffee to the rise of craft beer

How important is it for pubs to offer specialist coffee?

By Emily Hawkins

With figures showing that two pubs have closed for every coffee shop that has opened in the past five years, industry experts and operators shared their thoughts on how pubs can draw coffee lovers into pubs for a caffeine fix.

Get a thirst on: a new podcast called MA Drinks features one-to-one interviews with people at the top of the drinks trade

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Trends: customers want to know more about what is in their cocktail

The latest mixers trends

By Emily Hawkins

The mixers market is rapidly diversifying to match the changing preferences of modern drinkers. Here are some of the trends you should be aware of.

You're hired: Lord Alan Sugar, right, has invested in a honey-based tonic water brand

Lord Sugar invests in tonic water company

By Emily Hawkins

Alan Sugar's investment company Amsvest will invest in a brand of tonic waters that use natural honey as a sweetener and are aimed at health-conscious consumers.

In a fizz: Kola 40 is launching a new low-sugar classic cola variant

40 Kola releases new low-sugar variant

By Robert Mann

In an effort to give customers greater choice, the 40 Kola brand has added to its growing craft soft drinks range with the launch of a low-sugar variant.

High demand: a cannabis drinks producer claims he has seen orders soar by 8,000% as customers fear product ban

Demand for cannabis-infused drinks ‘soars by 8,000%’

By Robert Mann

Consumers are ‘panic buying’ cannabis-infused drinks after the Food Standards Agency (FSA) ruled they should be removed from shops and bars as the EU reclassified the products as ‘novel’, a drinks maker has warned.

Smell the coffee: licensees are urged to have the right hot beverage equipment available to attract new punters

Give customers a hot hit in winter

By Robert Mann

As coffee shops continue to pop up on our high streets – is now the time to rethink your hot beverage offer to cater for the punter of the future?

Brand development: Coke has spawned a plethora of brands across the globe

How Coca-cola plans to paint the world red

By Nicholas Robinson

When you hear the words ‘holidays are coming’ on TV, you know exactly what the advert is without looking and that Coca-Cola is driving that big red rig. Here is how the soft drinks behemoth is looking to the future.

Alcohol-free spirit: Stryyk launches Not Vodka

Alcohol-free vodka launched by Stryyk

By Nicholas Robinson

Alcohol-free spirit brand Stryyk has added a third variant to its portfolio, which now consists of Not Rum, Not Gin and new addition Not Vodka.

Tops: The biggest-selling brands in the UK on-trade

The Drinks List: Top Brands to Stock 2019

By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

Global differences: some of the Coca-Cola brands available outside the UK

Coca-Cola brands and flavours you haven't seen

By Nicholas Robinson

From the bizarre to the delicious, over its 130-plus years of existence Coca-Cola has racked up a considerable portfolio of flavours and brands, the majority of which aren’t available in the UK. However, The Morning Advertiser recently had privileged...

Variety of options: operators can benefit from stocking multiple milk alternatives

Which milk alternatives should pubs stock?

By Emily Hawkins

Pubs should increase their range of milk alternatives so they can cater to people looking for indulgent options as well as functional, a new report recommends.

Evolution: Coca-Cola looks to new variants

New Coca-Cola Plus Coffee could be ripe for UK extension

By Nicholas Robinson

A newly launched coffee variant of Coca-Cola in nine other countries around the world could be rolled out to more, including the UK, soon as the Coca-Cola Company looks to seed it in 50 markets by next year.

Next big thing? Real Kombucha founder David Begg talks about fermented tea drink kombucha

Kombucha, a pub staple?

By Emily Hawkins

A different, softer type of fermented drink could be set to take UK pubs by storm as chains large and small explore the potential of Kombucha.

Hard pressed: leading operators see a world of soft drink innovations

In association with Lucozade Ribena Suntory

How is the on-trade innovating with soft drinks?

By Nicholas Robinson

Many are spurning the opportunity to go to the pub and, when they do go, they may not want alcohol. Are there any viable soft drink alternatives? Leading pub operators found out

Health-conscious consumers: Greene King pubs in London will start selling the fermented drink kombucha

Greene King pubs to stock kombucha

By Emily Hawkins

Greene King pubs in the capital are to begin selling the fermented drink kombucha, which is believed to have health benefits.

Sober spaces: there is a growing market for venues offering a late night drinks in a zero-alcohol environment

Are sober bars growing in popularity?

By Emily Hawkins

Although many licensed venues have upped their game and stock more zero- and low-alcohol drinks, some customers want an alcohol-free environment too.

Straight on softs: Jamie Shipperly from Coca-Cola European Partners advises operators how to make the most of soft drinks

MA500

How to get your soft drinks offer right

By Nikkie Sutton

The soft drinks market is worth more than £14bn and operators need to ensure they are tapping into this with a strong offer, the MA500 crowd heard in Sheffield today (13 September).

Follow us

Property of the week

Pub Trade Guides

View more

Headlines