The same research from Drinkaware also found more than half (59%) said they plan to continue to reduce their drinking and 12% said they plan to stop drinking altogether.
The study also revealed more than a quarter (27%) of UK drinkers reduced or completely stopped drinking last month.
The research, carried out by YouGov on behalf of Drinkaware that gauged the opinion of 2,219 adults, also found taking drink-free days was the most popular technique to cut down on drinking.
More than a third (38%) of these drinkers who were planning to cut down said they would have drink-free days during the week.
Some 33% intend to avoid booze on a week night, 26% intend to set themselves a drinking limit and a fifth intend to avoid always having alcohol in the house.
Drinkaware chief executive Elaine Hindal said: “It is good to see such a high proportion of people who reduced or stopped their drinking in January planning to continue to do so in the long term.
“People who gave up or cut back on alcohol for the month will undoubtedly have seen benefits such as more energy, better quality of sleep and brighter mood. It, therefore, makes complete sense for them to keep these good habits going beyond January.
“With a growing number of people cutting down on their drinking or cutting it out completely, operators will need to continue to adapt their drinks offer.
“With the wide range of high-quality low and no-alcohol drinks now available, it has never been easier to put together an appealing selection and make sure people who choose to avoid alcohol don’t also avoid the pub.”