Jonny Wilkinson relaunches kombucha brand
The World Cup-winning fly-half brought the probiotic drinks range into the mainstream in the UK last year.
A decade ago, very few people had heard of Kombucha, but now it is one of the most favoured fermented beverages in the UK.
The health beverage has already made the leap from health stores to cafés – and now it’s on offer in pubs as an alternative to booze.
Wilkinson, whose No.1 Kombucha has been renamed to No.1 Living, has played a part in reformulating the drinks to become 100% organic.
Wilkinson spoke of his excitement ahead of the rebranding of the three-strong range.
“I drink kombucha daily to harness the health and wellbeing benefits,” explained Wilkinson.
“I am really excited to launch No.1 Living, which is an extension and rebrand of No.1 Kombucha and aims to make a living diet accessible to people throughout the UK.”
100% organic
The brand has grown its original range by launching two new innovative kombucha variants to the UK market: Cola Kombucha and Lemonade Kombucha, and has reformulated its recipes to become 100% certified organic.
These new offerings will sit alongside the initial three: Ginger & Turmeric Kombucha, Raspberry & Pomegranate Kombucha and Passion Fruit & Goji Kombucha.
Wilkinson concluded: “We have extended the range to introduce Cola Kombucha and Lemonade Kombucha so consumers can select a living and delicious alternative to cola and lemonade that can help them live well from the inside out.”
No.1 Living’s range of all-natural soft drinks will help to meet burgeoning demand for healthier, functional soft drink alternatives among UK consumers, with sales of fizzy drinks rising by 74.5m litres last year, but volumes of sugar-laden pop falling by 8.8%.
