Dry January

More than half of consumers want more support from pubs for Dry January

By Nikkie Sutton

- Last updated on GMT

More than half of consumers want more support from pubs for Dry January

Related tags Alcoholic beverage

More than 50% of consumers have said pubs and bars should promote non-alcohol drinks to help support non-drinkers through Dry January, according to reports.

Pubs and bars don’t promote a range of non-alcoholic drinks sufficiently with more than a quarter of respondents in the survey conducted by OnePoll saying they find it difficult knowing what to order at a bar when they are not drinking alcohol.

More than a third (39%) would consider going to a non-alcohol bar a figure that rises to 47% among people in the West Midlands.

Cheaper prices could help support non-alcohol drinkers

These figures compare to 45% among Londoners and 42% among those from East Anglia.

Consumers said pubs and bars should have cheaper prices, special offers, more obvious advertising, non-alcoholic menus and a wider choice available to support non-alcohol drinkers​.

The national survey was commissioned by QHotels​ which has launched a dry bar menu compiled in conjunction with natural premium mixer producer Fever-Tree and the world’s first non-alcoholic spirit, Seedlip​.

There has never been greater choice for non-alcohol drinkers

QHotels’ group director of food and beverage Christ Eigelaar said: “We recognise that a large number of people tend to give up or cut down on alcohol during January, but still want to socialise in a bar or pub environment.

“There is widespread perception that there’s a limited choice for non-alcohol drinkers​, yet there’s never been a greater choice.

“To help our customers, we’ve therefore created an interesting and more sophisticated ‘dry bar’ menu which will be available throughout the year.

“Not only will this help those people who have given up alcohol for January, but it will also give drivers and non-alcohol drinkers greater awareness of what’s available to them.”

Related topics Soft & Hot Drinks

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