NEW PRODUCTS ROUND UP

London Essence launches new mixer

By Rebecca Weller contact

- Last updated on GMT

New products round up: this week features new serves from London Essence and Freixenet Copestick alongside three new cask ales
New products round up: this week features new serves from London Essence and Freixenet Copestick alongside three new cask ales

Related tags: New Products, Spirits, Soft drink, Beer, Cask

This weeks new products round up includes new serves from London Essence and Freixenet Copestick as well as three new cask ales from Salcombe Brewery, Bruha and Hogs back.

London Essence launches new lemonade mixer 

LE Crafted Lemonade

Premium mixer brand, The London Essence Co., has launched a new Crafted Lemonade.

London Essence Co.’s Crafted Lemonade combines the citric bite of lemon with a hit of zesty lime, elevated by notes of kumquat and a slight twist of orange for a balanced aftertaste, best served with any premium vodka, gin or whisky or as a twist alongside white wine or Pimms.

London Essence Co., co-founder Ounal Bailey said: “We are committed to creating high quality drinks, made using only the best ingredients, and the new Crafted Lemonade from the London Essence Co. is no exception.

“Our Crafted Lemonade is a fresh take on the traditional drink and encapsulates the essence of what a mixer should be: light, fresh, zesty, and perfectly balanced.

“Enjoyed in a cocktail or simply over ice, our new Crafted Lemonade should be a staple in any drinks collection.”

Joining the brand’s existing range of tonics and mixers, the new serve is available for the on trade now direct from London Essence at RRP £22 for cases of 24x200ml bottles.

London Essence UK head of marketing Melanie Ginsberg added: “We’re delighted to launch our highly anticipated Crafted Lemonade mixer just in time for summer, when refreshing and delicious drinks are top of everyone’s list.

“For the perfect summer tipple that will have customers coming back for more, bars and restaurants should get creative and try our Crafted Lemonade in a variety of drinks, for a unique customer experience.”

Black Sheep releases sixth seasonal cask beer

Black Sheep Inspirer

Yorkshire-based Black Sheep Brewery has announced the launch of its new cask beer, Inspirer (4.3% ABV), available for a limited time only in cask ale pubs nationwide from Monday 4 July.

A take on the classic British pale ale, Inspirer​ offers an easy-drinking, premium serve with a subtle grassy aroma and a refreshing citrus bite, brewed with fragrant British hops including Whitbread Golding Variety.

Black Sheep’s newest variant, the sixth the be launched as part of its 2022 seasonal cask beer range, follows on from the breweries other recent releases such as Velo​ and Adventurer as well as the launch of its Drink Cask Beer campaign earlier this year.

Black Sheep Brewery head of sales and marketing Jonny Kirkham said: “Summer has finally arrived and the latest addition to our cask beer range could not have come at a better time.

“Black Sheep Brewery was built to serve up quintessential British cask beers, therefore it only felt right to take on the classic premium pale ale in 2022, 30 years since our founding and just in time for what could be the warmest summer on record.

“Cask beer is a drink that everyone of all backgrounds and cultures can enjoy and should enjoy.”

Jamu launches new serve for family friendly pubs 

Jamu wild water

 

A new product for family friendly pubs, Jamu Wild Water offers three naturally flavoured sparkling botanical waters, aimed at children, raspberry, blood orange and lemon, created without any added sugar or artificial sweeteners.

Founded by trained chef Tahi Grant-Sturgis and her husband Patrick, who are parents themselves, in 2021, Jamu Wild Water drinks contain natural botanicals and provide a gentle fizz and flavour unlike any other kids’ drink on the market.

Each product has its own purpose and contains 38% of the RDA for Vitamin C and Zinc, and 25% of the RDA for fibre (based on UK Government Guidelines for children aged 5-11 years) as well as having prebiotic qualities to help gut health, according to the company.

  • Sparkling Raspberry with vitamins and botanicals:

A burst of fizz mixed with a subtle infusion of raspberries. Elderberries have been used throughout the centuries to support health in many ways and are a rich source of Vitamin C. Marshmallow Root is an important herb in Ayurvedic Medicine, traditionally used to soothe and reduce inflammation, and it’s also a prebiotic.

  • Sparkling Blood Orange with vitamins and botanicals:

A zesty, bright, and delicious taste. Echinacea has been used all over the world for years to support immunity and can help to relieve symptoms of cold & flu. 

  • Sparkling Lemon with vitamins and botanicals:

A tangy and lively mouth-watering taste. Used traditionally to relieve inflammation, Nettle provides a variety of vitamins vital for immunity including Vitamin C, D and K. Dandelion has been used for centuries by herbalists to support the immune system and the digestive system, and it’s rich in Vitamin C and A, Potassium, Calcium, and antioxidant compounds. 

Jamu Wild Water is available direct from the Jamu website from RRP £20 for a case of 12 x 250ml cans.

Hogs Back announces first collaborative brew 

When hogs fly pic

Hogs Back Brewery has partnered with Mondo Brewing Company to produce a new collaborative brew, When Hogs Fly (4.2% ABV), a cask American pale ale, available exclusively at Fuller’s pubs and the Hogs Back brewery tap and shop.

Brewed at Hogs Back’s brewery in Tongham, Surrey, When Hogs Fly uses Cascade hops, grown in the breweries hop garden, as well as Mosaic and Cryo Citra.  

Hogs Back Brewery managing director Rupert Thompson said: “We were delighted to work with Mondo Brewing and are excited to see customer response to When Hogs Fly in Fuller’s pubs and our own Tap. 

“This was Hogs Back’s first collaboration with another brewer, but we’re confident it won’t be our last.”

The new serve will be available at around 100 Fuller’s sites from Monday 4 July, mostly in London, while stocks last, with the first 100 customers offered the chance to win a £100 gift voucher by posting an image of their drink to Instagram.

Mondo Brewing founder and director of brewing Tom Palmer said: “We had never brewed a cask ale before and as an American it’s not a style I knew much about.

“So, when we decided to brew our first cask ale, we knew we needed to partner with another brewer, and who better than Hogs Back as legends of cask.

“I hadn’t realised brewing cask ale is such a manual operation, completely different to keg in so many ways.”

Oro releases first of three new variants

Oro strawberry gin

Family-owned Oro Distilling Co., has launched a new Strawberry Gin, the first of three new launches planned to form the brands Nitro Collection.

Created using an innovative, pressurised extraction method, which involves passing nitrogen into a pressure-stable vessel containing Oro Gin, Madagascan vanilla, Sri Lankan cracked black pepper and British strawberries.

Under conditions exceeding three times atmospheric pressure, the alcohol rapidly penetrates the surface of the strawberries, then, on removing the nitrogen (de-gassing), the key flavour compounds alongside a vivid, natural red colour, are extracted and stabilised to create Oro Strawberry.

The whole process is conducted without heat and in an inert atmosphere, allowing Oro to closely control extraction levels and ensure no unwanted side effects – such as oxidation – can take place.

Oro head distiller Ray Clynick Jr said: “Traditional extraction methods can draw unwanted green characteristics from strawberries, which are far from the juicy flavours consumers expect.

“We’re always searching for scientific solutions to production challenges, so we’re delighted with Oro Strawberry and feel that its vibrant, natural flavours set it apart from others on the market. We’re currently working on the next two products in our Nitro Collection, Bramble and Tropical Rum, and look forward to sharing them with our customers.”

Best served with tonic, fresh strawberries and a sprig of mint, Oro Strawberry Gin is available now at RRP £28 for a 70cl bottle direct the distillery webshop.

Salcombe announces second small batch beer 

Atlas Can 8

Salcombe Brewery Co. has announced the launch of Atlas (ABV 4%), a new Session IPA celebrating the South West’s seafaring heritage and the second beer in its new small batch range.

Atlas, created from a combination of British, US and Australian hop varieties, is a fruity ale offering tropical notes of peach, blueberry, and papaya, complemented by a hoppy citrus finish and balanced bitterness.

Salcombe Brewery head brewer, Sam Beaman said: “We are thrilled with the latest addition to our small batch range.

“When it came to naming our new beer, we took inspiration from the many maritime explorations and adventures that have set off from Devon, across the Atlantic, and returned with exotic ingredients. Atlas is the Greek god after whom the Atlantic is named.”

The new serve will be available for the trade through a number of wholesalers or direct from the breweries webshop from Monday 11 July at RRP £24 for 12x330ml cans or 9kg casks.

Bodega Navarro Correas Wine UK debut 

Bodega Navarro Correas

Freixenet Copestick has added an Argentine winery to its portfolio, Bodega Navarro Correas, launching in the UK for the first time and to be distributed across the Freixenet Copestick group of companies, including through Jascots and Slurp.

Dating back to 1798, Bodega Navarro Correas, owned by Grupo Peñaflor, was one of the first wineries in Argentina to produce varietal wines and is now made up of more than 60 vineyards located in the most prestigious winemaking areas in Mendoza.  

Freixenet Copestick senior buyer Jon Clement said: “The Correas name, a family with longstanding winemaking history in Argentina, is synonymous with the production of high-quality wines, as well as a desire for continual improvement.

“Now under the expert guidance of winemaker Alejandra Riofrio, this producer is a rising star in the Grupo Peñaflor portfolio and continues to embrace the future, an imperative in order to thrive in dynamic markets.”

The UK launch includes wines such as Colección Privada 2021, Reserva 2020, Alegoría 2018/2020 (Malbec/Chardonnay), and Structura 2016.

Bodega Navarro Correas winemaker Alejandra Riofrio said: “We have been working hard to ensure our wines appeal to the palate of present-day consumers by using cutting-edge winemaking techniques and the strategic selection and development of preferred terroirs. 

“Our aim today is to extend the legacy of excellence of the winery, leveraging its history, while transforming and adapting to attract new consumers with our range.”

Bruha launches limited edition pale ale

Bruha

 

Closing this week’s round up, Bruha has released a new limited edition pale ale as part of its seasonal cask range, Summer Pale, available direct from Bruha throughout July and August in 9kg casks

A mix of El Dorado, Sabro and Citra Hops, Summer Pale (4.5% ABV), boasts strong and bright tropical fruit flavours, brewed in East Anglia.

Bruha managing director Rob Breakwell said: “We are excited to launch our new Summer Pale, which we expect to be a big hit this summer with punters looking for a fresh and fruity ale that is perfect for the warmer months.” 

If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to Erorppn.jryyre@jeoz.pbz​​​​​​.

Related topics: Soft & Hot Drinks

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