Brits set to spend £7.4bn on Christmas partying

By Amelie Maurice-Jones

- Last updated on GMT

Party time: Brits set to spend big over Christmas
Party time: Brits set to spend big over Christmas

Related tags Finance

Brits are planning to spend three times more than last year on Christmas partying, new research has revealed.

The survey was commissioned by premium tonics and mixer brand Double Dutch.

It showed Brits are getting set to spend up to £200 on festive outings throughout the season, amounting to an estimated £7.4bn nationwide.

Raissa and Joyce de Haas, the twin co-founders of Double Dutch, said: "Our survey reveals that Brits are wholeheartedly embracing the festive spirit, offering a ray of hope for on-trade hospitality venues following challenging years.”

What’s more, nearly half of Londoners (58%) are preparing to spend more than £100 on each Christmas night out.

Festive cheer

Pubs and bars are set to benefit from this festive windfall, with more than 44% of consumers prioritising visits if their disposable income were to be cut further.

This surpasses other spending categories like clothing (28%), home improvements (27%) and holidays (27%).

Gemma Keegan, Brand Director at Swingers, a stockist of Double Dutch, commented: “This year is set to deliver a record-breaking Christmas in the UK for Swingers, with the highest pre-booked sales we’ve had in December since opening."

Recovery days

She added: “All key Christmas dates are fully booked and we’re looking forward to welcoming everyone into the venues for a celebration to remember."

Group sales bookings up 6% vs 2022 and up 12% vs 2019”. The survey also highlights the changing dynamics of the holiday season, as younger adults, particularly Generation Z (18-24 year-olds), opt for a "self-proclaimed hangover day", turning their backs on the ‘hustle culture’. 

Some 60% of young adults, totalling around 3.2m individuals across the UK, are planning to take a day off to recover from their holiday celebrations. This generation's enthusiastic spending habits, with an average of over £200 per night out, suggest that the hospitality industry could see substantial gains over the Christmas period, according to Double Dutch.

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