Soft & Hot Drinks

The Ultimate Guide to Low and No Alcohol

The latest trends in alcohol-free cocktails

20-May-2019 By Michelle Perrett

Whether it’s a Mojito or a Sex on the Beach, customers love a cocktail. But the move towards drinking less alcohol, combined with people wanting a healthier lifestyle, has led to a revolution for the alcohol sector.

The Ultimate Guide to Low and No Alcohol - in association with Diageo

Alcohol-free spirits are on the rise – here’s why

20-May-2019 By Nicholas Robinson

As many newcomers venture to the alcohol-free spirit and ready-to-drink market, Diageo’s Seedlip is just one brand that is taking the world by storm.

The Ultimate Guide to Low and No Alcohol

What is a craft soft drink?

20-May-2019 By Andrew Don

Getting crafty with softs has opened up a £250m opportunity as publicans start to feel the love for alternatives.

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Can you make a profit on water?

20-May-2019 By Nicholas Robinson

Water can be a hard sell as customers often reject branded bottled or filtered water – but here’s how you can win.

The Ultimate Guide to Low and No Alcohol - in association with Mr Fitz Aqua Spritz

Beyond orange squash – how to make cordials pay

20-May-2019 By Nicholas Robinson

As part of the wider category of squash, cordials offer a great tasting drinks and can also merit a higher sales price at your venue.

The Ultimate Guide to Low and No Alcohol

Alcohol-free ready to drink – a new trend?

20-May-2019 By Nicholas Robinson

Adult softs can be viewed as the alcohol-free equivalent to the ready-to-drink category. This segment features some interesting flavour combinations sure to tantalise the senses.

The Ultimate Guide to Low and No Alcohol - in association with Fentimans

The new trend: Tonic without a spirit?

20-May-2019 By Emily Hawkins

The gin boom during the past few years has led to consumers demanding premium tonic waters – and not just as mixers

The Ultimate Guide to Low and No Alcohol

The £4.4bn soft drinks market

20-May-2019 By Stuart Stone

How can operators tap into the multibillion-pound category when consumer expectation are so high?

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

20-May-2019 By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Vimto targets the on-trade to stock frozen slush

16-May-2019 By Robert Mann

Vimto Out of Home is spearheading a celebration of all things ‘slush’ this month after recent consumer research revealed one in three adults bought a frozen drink last year.

Generation Z customers ‘want more’ from pubs

07-May-2019 By Robert Mann

A new report has revealed what Generation Z customers think about modern-day pubs – with almost a third surveyed believing that they are becoming ‘outdated’.

Coca-Cola launches premium mixers range

02-May-2019 By Nikkie Sutton

Coca-Cola European Partners (CCEP) has unveiled a range of four specially crafted drinks, designed to be mixed primarily with premium dark spirits.

How important is it for pubs to offer specialist coffee?

26-Apr-2019 By Emily Hawkins

With figures showing that two pubs have closed for every coffee shop that has opened in the past five years, industry experts and operators shared their thoughts on how pubs can draw coffee lovers into pubs for a caffeine fix.

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

25-Apr-2019 By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?