#UnitedWeStand campaign garners more support

By Nicholas Robinson contact

- Last updated on GMT

United: CCEP joins industry campaign
United: CCEP joins industry campaign

Related tags: Coronavirus

Major supplier to the on-trade Coca-Cola European Partners is the latest to pledge its support to the United We Stand campaign, in a bid to help the sector during the challenging period of the coronavirus pandemic.

The campaign, launched by leading trade titles The Morning Advertiser​​, BigHospitality​​, MCA​​ and Restaurant​​ magazine, in partnership with key suppliers and industry experts, aims to provide timely and expert advice to operators struggling with the challenging market conditions.

Along with Coca-Cola European Partners, and other major brands showing support, the campaign has also garnered a wide range of expertise from leaders specialising in various disciplines that can help the trade at this precarious time.

They include Gannons Solicitors, UKHospitality, the British Beer & Pub Association, Poppleston Allen, RMS, Altus and the Licensed Trade Charity, to name just a few.

A campaign spokesman said: “It is great to have additional strength from Coca-Cola European Partners behind the campaign. The trade needs every bit of support it can get at this time.

“The campaign is open to support from other suppliers who we’re asking to join to create a united, single campaign as a force for good across the hospitality sector.”

Operators can send in questions to be put to our experts, either through social media, using the #unitedwestand hashtag, or by emailing the editor of The Morning Advertiser​, rq.orqvatgba@jeoz.pbz​. Suppliers wishing to help can also email chris.duffett@wrbm.com​​. 

#UnitedWeStand has been created by William Reed hospitality titles The Morning Advertiser, ​BigHospitality, Restaurant magazine and MCA and is supported by Arla Pro, McCain, Hospitality Action, Coca-Cola European Partners, Unilever Food Solutions and Britvic.​​

The #UnitedWeStand advisory board features: ​​

  • Michael Givden, OMNE
  • Ann Elliott, Elliotts PR
  • Ted Schama, Shelley Sandzer
  • Philipp Laqué, RMS
  • Catherine Gannon, Gannons Solicitors
  • Kevin Wood, Shield Safety
  • Robert Hayton, Altus
  • Kate Nicholls, UKHospitality
  • Lisa Sharkey, Poppleston Allen
  • Andy Tighe, BBPA
  • The Licensed Trade Charity
  • Just Eat
  • Hospitality Action
  • NatWest

Related topics: UnitedWeStand, Soft & Hot Drinks

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