Technology

Netflix effect: research showed millennials choose to stay in rather than go to the pub

Millennials

More millennials choosing not to go out

By Helen Gilbert

Millennials are increasingly choosing to stay indoors and watch TV rather than head to the pub at the weekend, according to a new survey. 

Technology: trade leaders discussed how to attract millennials with technology

Millennials

Millennials: attracting younger consumers with technology

By Nikkie Sutton

With younger people using pubs less than their older counterparts, it is vital that the trade finds ways to reverse this trend. And embracing new technology, could just be the answer, experts at a The Morning Advertiser roundtable discussion maintained....

Bar & Pub Show 2016

Bar & Pub Show 2016

Bar & Pub Show 2016 in pictures

By Sara Hussein

After the first Bar & Pub Show was showcased last week (Monday 3 October- Wednesday 5 October), The Morning Advertiser looks over some highlights of the event.

TripAdvisor: point of contention for countless operators

OPINION

TripAdvisor: who gives a hoot?

By Daniel Woolfson

TripAdvisor: love it or hate it, if you work in hospitality, you’ve got an opinion. And the chances are it's a strong one.

Debate: how do mobile phone affect the pub?

Bar Talk

Are mobile phones 'horrible for atmosphere' at pubs?

By Nikkie Sutton

Following on from Hove bar the Gin Tub installing a Faraday cage in their ceiling so mobile phone signals are unable to enter the site, this week’s bar talk asks licensees what they think of mobile phones in pubs.

Immersive: Innis & Gunn is offering beer drinkers a free virtual reality experience

Virtual reality

Innis & Gunn brings virtual reality to UK pubs

By Liam Coleman

Is this the real life? Is this just fantasy? It's hard to tell at 50 pubs dotted across the UK where Innis & Gunn is inviting drinkers to don a virtual reality headset when trying its beers.

Grow sales: use newer technology for food and drink pairings

Technology

Snapchat your food and drink for better sales

By Nicholas Robinson

Operators must embrace newer social media outlets such as Snapchat and Instagram, and ditch older forms like Twitter to maximise food and drink pairings, a research organisation has said.

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