Top commentators, including CGA’s commercial director Graeme Loudon, AB InBev’s on-trade sales director Rory Mclellan and Thatchers head of marketing Philip McTeer, will give an overview of key trends and changes in drinking habits in the pub.
The webinar marks the launch of MA’s annual Drinks List on 20 November, which for the first time this year will break down the category sales of the most important and popular beverages sold in pubs across the UK.
The webinar will begin at 11am this Thursday (16 November) and will be followed by a live Q&A with the speakers. Those who can’t make the live broadcast will be able to listen back later on demand.
MA food and drink editor Nicholas Robinson said: “I don’t think we’ve seen so much change in consumer drinking habits in the pub.
“There is little brand loyalty and a strong change in the styles of beverages consumers are seeking out in the pub. Premium and super-premium brands have never been so high on people’s lists of what to drink.
“We’re also seeing more punters move away from alcohol and looking out for experiential ‘guilt-free’ non-alcoholic options.
“You can see these key trends and what brands consumers are buying more of in The Drinks List: Top Brands To Stock in The Morning Advertiser and on MorningAdvertiser.co.uk on Monday (20 November).
‘Be the first’
“But, to be the first to get the lowdown of what to expect ahead of the list’s publication, tune into our exclusive webinar this Thursday.”
Key industry expert Loudon will first give an overview of the top line trends and drinking habits in the pub, followed by Mclellan and McTeer who will both delve into what the future of beer and cider sales are in the pub.
Don’t miss out, tune in for free by following this link and signing up: sign up for free here