Ready to Drink

VK Blue will be the first flavour to appear in the 500ml format

Alcopop brand VK to come in larger bottles

By Robyn Black

Global Brands has put its RTD range, VK, into bigger 500ml bottles, to tap into the trend for longer, over-ice drinks and mixed drinks served in pitchers.

British Comedy Awards host Jonathan Ross

Frobishers helps out at comedy awards

By Robyn Black

Top comedians, including Sarah Millican and Steve Coogan, are set for a fruity time at this year’s British Comedy Awards.

WKD Club Edition hosts UV parties

WKD Club Edition hosts UV parties

By Jessica Harvey

WKD Club Edition, the new late night variant introduced by Beverage Brands in March, will be supported by a series of parties in selected venues.

Global takes on Reef

Reef goes Global

By Matthew Moggridge

Molson Coors Brewing Company UK has licensed Global Brands to produce and distribute the Reef RTD brand.

Sourz Fusionz is available in 275ml and 700ml bottles

Sourz enters RTD market

By By Matthew Moggridge

Maxxium UK is investing £10m in the launch of its first ever ready-to-drink (RTD) format for Sourz.

Global Brands wants your flavour suggestions

VK fans’ flavour mission

By Noli Dinkovski

Global Brands is asking consumers to come up with a new VK flavour in time for Freshers’ Week celebrations in September.

WKD backed in Christmas run-up

WKD backed in Christmas run-up

By Jssica Harvey

WKD is set to be backed with TV, in-outlet and digital support to ramp up consumer demand for the brand in the lead-up to Christmas, while stockists will receive a range of trade deals and free PoS.

New RTD: Lazy Jack's

Lazy Jack's RTD unveiled

By Jessica Harvey

Halewood International is set to launch a new bottled RTD called Lazy Jack's in an effort to target 18 to 25-year-old men. The drinks manufacturer...

WKD: darts link-up

WKD backs darts events

By Robyn Black

WKD is to bring its trademark cheeky humour to darts as part of a sponsorship deal with the Professional Darts Corporation. The RTD and cider range...