Ready to Drink

M&B targets younger 'drinkers' with new alcoholic popsicles

25-Apr-2017 By Helen Gilbert

Mitchells & Butlers is hoping to attract younger consumers with a selection of ‘Instagrammable’ premium alcoholic popsicles.

Pubs warned ‘watch out for duty cheats’ after rules tightened

19-Apr-2017 By Nikkie Sutton

The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.

Pricey booze steadies wet sales in pubs

10-Apr-2017 By Nicholas Robinson

Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

CAMRA backs report on health benefits of alcohol

28-Mar-2017 By Nikkie Sutton

The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when compared to teetotallers.

Category update

How the RTD category can grow sales in pubs

20-Mar-2017 By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

16-Mar-2017 By Daniel Woolfson

JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry. 

Exclusive

New Diageo boss outlines spirit giant's big plans

13-Mar-2017 By Nicholas Robinson

Diageo’s UK operations are in good form, but the spirit giant’s new boss Charles Ireland has big plans to shake things up while he’s in office

Premade Pornstar Martini launched

07-Mar-2017 By Nicholas Robinson

Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK.

Mounting costs pose real threat to on-trade growth

23-Feb-2017 By Nicholas Robinson

Increasing food and drink prices, as well as business rates revaluations, pose immediate threats to on-trade growth this year, new research shows.

JDW will be first pub chain to show drinks calories

19-Feb-2017 By Nikkie Sutton

Calorie information for all pub giant JD Wetherspoon’s (JDW) drinks will be shown on its menu and website for the first time from next month.

Health

Men push women off #DryJanuary wagon

04-Jan-2017 By Nicholas Robinson

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

07-Dec-2016 By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

RTD

WKD shows its NKD side

11-Nov-2016 By Nikkie Sutton

SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.

Ready-to-serve

Hooper’s enters RTS sector

07-Nov-2016 By Nikkie Sutton

Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 By Helen Gilbert

Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.