Ready to Drink

Off the wagon: men aren't supportive of women's choice to drink less

Health

Men push women off #DryJanuary wagon

By Nicholas Robinson

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

Lower calorie options: SHS Drinks reveals its further plans to captivate consumers

RTD

WKD shows its NKD side

By Nikkie Sutton

SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.

Launch: Hooper's leading flavour has been unveiled in a non-glass serve.

Ready-to-serve

Hooper’s enters RTS sector

By Nikkie Sutton

Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Reinvention: WKD is set to be refreshed to reach out to 18 to 24-year-olds

RTD

WKD to be transformed for the 'now' generation

By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

Curious brew: Kingsland seeks younger drinkers with new ready-to-drink beverage

Wine

Netting young wine drinkers takes sweet turn

By Nicholas Robinson

Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.

Barcelona beer Moritz is one of the first international beers on Interbev Brands' list

Distribution

New global drinks distributor launched for UK on-trade

By Nicholas Robinson

International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

An exciting new trade show has launched

Events

Exciting new trade show - The Bar & Pub Show - launches

By Mike Berry

A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators that are transforming the UK’s on-trade.