Ready to Drink

Tim Martin: price cuts will demonstrate potential effect of VAT cut on hospitality sector

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

By Daniel Woolfson

JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry. 

Everyone can serve a pornstar: popular cocktail founder creates easy serve

Premade Pornstar Martini launched

By Nicholas Robinson

Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK.

Off the wagon: men aren't supportive of women's choice to drink less

Health

Men push women off #DryJanuary wagon

By Nicholas Robinson

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

Lower calorie options: SHS Drinks reveals its further plans to captivate consumers

RTD

WKD shows its NKD side

By Nikkie Sutton

SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.

Launch: Hooper's leading flavour has been unveiled in a non-glass serve.

Ready-to-serve

Hooper’s enters RTS sector

By Nikkie Sutton

Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Reinvention: WKD is set to be refreshed to reach out to 18 to 24-year-olds

RTD

WKD to be transformed for the 'now' generation

By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

Curious brew: Kingsland seeks younger drinkers with new ready-to-drink beverage

Wine

Netting young wine drinkers takes sweet turn

By Nicholas Robinson

Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.