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The race will become the Crabbie's Grand National

Crabbie's to sponsor the Grand National

By Robyn Black

The Grand National is to become the Crabbie’s Grand National under the terms of a new sponsorship deal between the alcoholic ginger beer and the famous steeplechase event.

WKD fans will be able to choose the music at the Spotify-supported events

WKD makes a noise with Spotify

By Robyn Black

Alcopop brand WKD has teamed up with Spotify, the music streaming service, and DJs Lauren Pope and Melvin (one half of Rickie & Melvin from the Kiss FM Breakfast show) to create a series of “crowd sourced” nights out.

Drinks are being served in bottles again

Is the over-ice trend finally over?

By Robyn Black

Last time I remember a hot spell this good it was the summer of cider. Back in the baking heat of 2006, you quite literally could not move for Magners clinking over ice.

WKD wristbands form part of the bank holiday activity

WKD plans for a bumper August Bank Holiday weekend

By Robyn Black

As August approaches, WKD owner SHS Drinks is urging licensees to get prepared for the final summer bank holiday of the year (24 to 26 August) with a new campaign for the RTD brand.

Green and Orange WKD variants will debut in Yates's

Orange and green WKD to hit UK pubs

By Robyn Black

Orange and green variants will join the WKD line up, as owner SHS Drinks looks to attract new drinkers to the brand by adding two of the most popular alcopop flavours to the range.

VK Blue will be the first flavour to appear in the 500ml format

Alcopop brand VK to come in larger bottles

By Robyn Black

Global Brands has put its RTD range, VK, into bigger 500ml bottles, to tap into the trend for longer, over-ice drinks and mixed drinks served in pitchers.

British Comedy Awards host Jonathan Ross

Frobishers helps out at comedy awards

By Robyn Black

Top comedians, including Sarah Millican and Steve Coogan, are set for a fruity time at this year’s British Comedy Awards.

WKD Club Edition hosts UV parties

WKD Club Edition hosts UV parties

By Jessica Harvey

WKD Club Edition, the new late night variant introduced by Beverage Brands in March, will be supported by a series of parties in selected venues.

Global takes on Reef

Reef goes Global

By Matthew Moggridge

Molson Coors Brewing Company UK has licensed Global Brands to produce and distribute the Reef RTD brand.

Sourz Fusionz is available in 275ml and 700ml bottles

Sourz enters RTD market

By By Matthew Moggridge

Maxxium UK is investing £10m in the launch of its first ever ready-to-drink (RTD) format for Sourz.

Global Brands wants your flavour suggestions

VK fans’ flavour mission

By Noli Dinkovski

Global Brands is asking consumers to come up with a new VK flavour in time for Freshers’ Week celebrations in September.

WKD backed in Christmas run-up

WKD backed in Christmas run-up

By Jssica Harvey

WKD is set to be backed with TV, in-outlet and digital support to ramp up consumer demand for the brand in the lead-up to Christmas, while stockists will receive a range of trade deals and free PoS.

New RTD: Lazy Jack's

Lazy Jack's RTD unveiled

By Jessica Harvey

Halewood International is set to launch a new bottled RTD called Lazy Jack's in an effort to target 18 to 25-year-old men. The drinks manufacturer...

WKD: darts link-up

WKD backs darts events

By Robyn Black

WKD is to bring its trademark cheeky humour to darts as part of a sponsorship deal with the Professional Darts Corporation. The RTD and cider range...

WKD TV campaign will run over Christmas

New WKD TV ad for the festive season

By Robyn Black

WKD-owner Beverage Brands has invested in a TV ad to boost its Win Whatever You Ask For (but only if we like it) campaign.

VK: Vampire VKend for Halloween

VK launches Halloween promotion

By Lesley Foottit

RTD brand VK is launching a promotion this weekend for Halloween called VK Vampire VKend with selected Luminar, Orchid and Marston's venues. Global...

Crabbie's Ginger Nuts come in two flavours for the on-trade

Crabbie's makes a nutty move

By Robyn Black

The Crabbie's Alcoholic Ginger Beer brand is moving into snacks, with the launch of a range of ginger-flavoured nuts. Brand owner Halewood...

Tesco: 24 cans of Stella for £10

Tesco caught out on cheap alcohol

By John Harrington

Tesco is the only supermarket to sell alcohol below duty plus VAT, the definition of cost-price favoured by many in the off-trade — including the...

Sidekick: repositioned

Halewood's Sidekick is set to go long

By Robyn Lewis

Halewood International has repositioned its Sidekick brand to cash in on the demand for long drinks and pitchers. The brand is being given a new...

WKD: Christmas campaign

WKD posters show brand's festive side

By Sonya Hook

Beverage Brands has unwrapped a series of witty posters for WKD to liven up the festive season, along with separate adverts for WKD Core. The WKD...

Fizzy Sambuca: new launch

Hi Spirits to launch sambuca RTDs

By Robyn Lewis

Fizzy sambuca is set to hit UK bars in the form of a new RTD range from distributor Hi Spirits. The company is hoping the launch will capitalise on...

WKD Core: digital campaign

WKD Core goes digital

By Ewan Turney

Beverage Brands is launching a digital campaign for its cider WKD Core — it will include ads on social networking sites.

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