Ready to Drink

Reinvention: WKD is set to be refreshed to reach out to 18 to 24-year-olds

RTD

WKD to be transformed for the 'now' generation

By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

Curious brew: Kingsland seeks younger drinkers with new ready-to-drink beverage

Wine

Netting young wine drinkers takes sweet turn

By Nicholas Robinson

Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.

Barcelona beer Moritz is one of the first international beers on Interbev Brands' list

Distribution

New global drinks distributor launched for UK on-trade

By Nicholas Robinson

International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

An exciting new trade show has launched

Events

Exciting new trade show - The Bar & Pub Show - launches

By Mike Berry

A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators that are transforming the UK’s on-trade.

Hybrid & niche venues remind us pubs need to stand out

Could these new venues be killing pubs?

By Nigel Huddleston

From cafes serving beer through to niche outlets where standard pubs don't answer the need, The Publican's Morning Advertiser looks at differing business models - the threats as well as the lessons.

Life is too short to not indulge yourself in great drinks

Less isn't always more

By Jessica Mason

Honesty and transparency in drinks creation is important, but so is the skill of a good blend. It is something that has been overlooked for some time. Why? Because, these days, we’re a bit suspicious of anything rogue. Is there horse meat in it? Nuts?...

The Summer of Bruv campaign runs from June - September

WKD gets social media push for summer

By Jessica Mason

SHS Drinks has launched a social media campaign for WKD to encourage people to engage with the brand and share content with friends this summer.