WKD Club Edition hosts UV parties

By Jessica Harvey

- Last updated on GMT

WKD Club Edition hosts UV parties
WKD Club Edition hosts UV parties
WKD Club Edition, the new late night variant introduced by Beverage Brands in March, will be supported by a series of parties in selected venues.

The WKD ‘Best Nite of Your Life’ activity, which aims to transform standard Saturday nights into the best Saturday nights imaginable, represents WKD’s highest ever levels of one-off event investment and forms part of its wider ‘WKD Weekends - Bring It On!’ campaign.

At each event, attendees can be kitted out in ultra-violet gear by visiting a self-contained UV preparation area at the venue which has seats, mirrors, professional face-painters and a wide selection of UV props.

As the evening progresses, a series of artists ranging from ‘glow-bot’ dancers to angle grinder-wielders will perform while, above a custom-built stage, a giant clock will count-down to an explosion of pyrotechnics and confetti. Upon the countdown, everything, including the attendees and a dancefloor will become ultraviolet.
Debs Carter, marketing director for WKD, said:  “The Best Nite of Your Life activity builds on this year’s successful introduction of WKD Club Edition and will help raise awareness of the new variant as we roll it out more widely. Giving consumers great weekends has been one of our key priorities throughout 2012.  It’s wonderful to be able to stage something extra-special, both in terms of visual effects and sought-after DJs, and deliver live WKD experiences which will transform great nights into the best nights imaginable.”

The three chosen venues for the events include: Tramps in Worcester, The Garage in Glasgow and Oceana in Watford. Headline act DJ’s will be Jaguar Skills in Glasgow and Worcester, and Kissy Sell Out in Watford. 

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