WKD backed in Christmas run-up

By Jssica Harvey

- Last updated on GMT

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WKD backed in Christmas run-up
WKD is set to be backed with TV, in-outlet and digital support to ramp up consumer demand for the brand in the lead-up to Christmas, while stockists will receive a range of trade deals and free PoS.

Selected pubs stocking WKD will receive festive decoration kits that will include banners and giant Brussels sprout-shaped hanging mobiles, while licensees who contact the WKD PoS Hotline (0800 917 3450) will receive free Christmas-themed paper PoS kits containing posters and signs for seasonal opening times.

According to brand owner Beverage Brands, the PoS kits will also include Christmas-themed WKD jugs with recipe ideas to help licensees offer seasonal serves such as the Cheeky Chrimbo, Sour Scrooge, Russian Reindeer, Cherry Christmas and Winter Wonderland.

The company will also give away 50,000 branded ‘Burnt Turkey Head’ hats to celebrate the festive season.
Debs Carter, marketing director for Beverage Brands, said: “Christmas provides the opportunity for incremental sales by adding drinks with a festive twist to regular ranges and we’re helping licensees by introducing seasonal serving suggestions for each of the WKD variants.

"With our ‘Burnt Turkey Head’ hats for consumers and fun PoS like our giant sprout hanging mobiles, we’re doing everything we can to help operators maximise returns this Christmas by giving pub-goers a festive atmosphere to remember.

“With a catalogue of successful support throughout 2011 and strong plans in place for the season ahead, WKD is ready to set tills ringing this December.

“It’s going to be a WKD-ly profitable Christmas for our stockists.”

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