Drinks > Cider

Alcohol delivery service scolded by ASA over ‘unwise’ memes

A drinks company that delivers alcohol to people’s homes struck the wrong chord with the Advertising Standards Authority (ASA) after using memes promoting “unwise” alcohol consumption.

Banned: Drink Doctor is not allowed to use this meme again

Shepherd Neame launches first cider

22-May-2017 - Brewer and pubco Shepherd Neame has announced Orchard View will be its first cider.

Pete Brown: craft beer will drive alcohol-free category

18-May-2017 - The alcohol-free beer category will become as attractive to drinkers as the regular alcohol categories soon, according to award-winning beer writer Pete Brown.

Punch brings back free pint promo

12-May-2017 - Punch has announced the return of its free drinks promotion in partnership with Carling, Stella and Rekorderlig Cider.

Kopparberg Sparkling Rosé cider now available to the on-trade

10-May-2017 - Kopparberg has revealed its sharing Sparkling Rosé Cider is now available to the on-trade, after it was initially only stocked in Asda.

Is social media ruining the UK's pub culture?

08-May-2017 - Millennials are drinking less than any other age group and licensees have put the blame on social media, but is this really the case?

General election 2017

Drinks industry calls for ‘protection’ of £23.1bn pub trade

08-May-2017 - Demands for a more prosperous pub and drinks industry have been set out by sector organisations the Campaign for Real Ale (CAMRA) and the Wine and Spirits Trade Association (WSTA)...

Top Shelf: Brooklyn Brewery’s new IPA, Martell’s refresh and more

04-May-2017 - Brooklyn Brewery’s Scorcher IPA has launched in 30-litre kegs and Martell has “refreshed” the cognac category with a new liquid and packaging, but what have other brands been up to...

Beer & Cider Marketing Awards back for a third year

03-May-2017 - Entries to the Beer & Cider Marketing Awards 2017 have opened, backed by The Morning Advertiser (MA) as the event’s exclusive media partner.

The Cider Report

The cider trends to look out for

03-May-2017 - Premiumisation, craft and sharing are key concepts for cider and the rejuvenation of the apple sector is a big driver in the on-trade. Nikkie Sutton reports.

Exclusive on-trade berry cider launched by Westons

02-May-2017 - Westons has added a berry flavour to its super-premium brand, Mortimer’s Orchard, available exclusively to the on-trade.

The Cider Report

What is going on in cider?

28-Apr-2017 - The multitude of sub categories of cider are ensuring the sector continues to thrive and will be a welcome tipple for many during summer. Nikkie Sutton reports.

Sheppy’s new £100k rebrand ‘critical’ for growth

27-Apr-2017 - Cider brand Sheppy’s redesign was critical to continue the brand’s growth and bolster its planned advance in the on-trade, The Morning Advertiser (MA) understands.

Cornish Orchards unveils 330ml cans

25-Apr-2017 - Cornish Orchards has revealed three of its products in 330ml in a bid to enable licensees to maximise fridge space.

Heineken's £5m Old Mout campaign to boost pub sales

24-Apr-2017 - Heineken-owned Old Mout will pump £5m into a new marketing campaign to drive more people to the pub this summer.

7 day beer line cleaning rule ‘not strictly true’

12-Apr-2017 - Cleaning beer lines every seven days is not necessarily the tell of good hygiene, on-trade cellar sanitisation firm Avani has claimed after a report outed the ‘dirtiest’ beer in Britain.

Pricey booze steadies wet sales in pubs

10-Apr-2017 - Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

Where are the ‘dirtiest’ pints in Britain?

06-Apr-2017 - Operators in the south-west of England have been called out by this year’s Beer Quality Report as the most likely in the UK to pour pints from unclean lines....

Jack Daniel’s launches new Tennessee Cider

06-Apr-2017 - Jack Daniel’s (JD) has set its sights on the UK cider market with the launch of whiskey-blended Jack Daniel’s Tennessee Cider to the on-trade.

Bad beer puts pubs at risk of ruin

06-Apr-2017 - Pubs face potential ruin if they do not improve the quality of their beer, especially in an environment of increased costs and competition from the likes of coffee shops and...

Magners unveils draught dark fruit flavour cider

06-Apr-2017 - Irish cider maker Magners has revealed a new flavour to its portfolio – Magners Dark Fruit.

Future Trends: Beer and Cider

Top beer and cider launches of 2017

31-Mar-2017 - Beer and cider producers are taking advantage of healthy on-trade sales and have already launched dozens of new products this year; here we look at just a few of the...

Why the apple is back on top for cider

31-Mar-2017 - Cider makers are convinced the apple is back and more drinkers will be enjoying the original ingredient with a more artisanal approach in the upcoming months and years. But there’s...

Westons launches Rosie’s Pig Rusted Wheel cherry cloudy cider

31-Mar-2017 - Westons has expanded its portfolio with a new cherry-flavoured cloudy cider – Rosie’s Pig Rusted Wheel.

Aspall launches new premium cider

28-Mar-2017 - Aspall has announced the launch of a premium, mid-strength cider named ‘Aspall Cyder’.