Strongbow retains title of best-selling cider

The number one cider brand saw rises in both volume and value sales at 75.5% and 78.5% respectively.

Furthermore, last year’s third place – Thatchers Gold – has risen up the list and is now the second best-selling cider.

It saw a rise of 114% in its volume sales to 290,662 hectolitres (HL) and a 118.3% uplift in value to £187.7m.

Places swapped

Swapping places with Thatchers Gold for this year was Strongbow Dark Fruit in third. The brand saw a rise in its volume sales of 67.3% to 264,908HL and almost three quarters (71.7%) in value to £176.3m.

The cider with the largest sales rise and up one place against last year was number four Stowford Press. It saw a 150.4% increase in volume sales to 111,184HL and 158.8% in value to £79m.

This year’s number five has slipped slightly against 2021 – Magners Original. It experienced a rise in value sales of 73.8% to £68.4m while value sales also increased by 69% to 103,093HL.

In the second half of the top 10, up one place was Thatchers Somerset Haze, which saw a rise of 113.8% to £60.4m in its value sales and a 109.1% increase in value sales to 89,187HL, resulting in the brand being the sixth best-selling cider for 2022.

Sales statistics

Down one was Rekorderlig Strawberry & Lime with a positive percentage change in terms of volume sales of 111.7% to 82,877HL and value of 120.8% to £75.5m.

Number eight was a new entry to the list – Old Mout Berries & Cherries. The fruit flavoured cider saw the second largest hike in sales with value up by 143.6% to 78,076HL and value by 153.6% to £69.1m.

Another new entry to the top 10 for this year was Aspall Suffolk Cyder, which came in at number nine, reporting similar figures to Old Mout Berries & Cherries.

Aspall ended the period with 75,459HL in volume sales (up by 142.2%) and £62m in value (a rise of 149.8%).

In a number 10 was Carling Black Fruit Cider, which was down one place on last year. Its value sales rose by 93.7% from £23.7m to £45.8m while value was up by 93% from 38,657HL to 74,592HL.

• All data provided by CGA for the 12 months to 8 October 2022​