M&B targets younger 'drinkers' with new alcoholic popsicles

Mitchells & Butlers is hoping to attract younger consumers with a selection of ‘Instagrammable’ premium alcoholic popsicles.

Cool idea: M&B aims for new audience with alcoholic popsicle launch

Diageo remains committed to licensed trade in wake of Scottish job loss plans

21-Apr-2017 - Diageo has moved to reassure the pub trade that it remains committed to supplying “outstanding quality products” following news that it plans to cut 100 jobs across its Scottish operations.

Tequila sales soaring thanks to cocktails

20-Apr-2017 - Sales of Tequila are on the up as consumers move from drinking shots and towards enjoying it in cocktails or as a sipping spirit.

Pubs warned ‘watch out for duty cheats’ after rules tightened

19-Apr-2017 - The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.

Number of distilleries up thanks to gin boom

18-Apr-2017 - The registration of new distilleries rose by almost a fifth (17%) last year, according to a report from the Wine & Spirit Trade Association WSTA), which is based on data from...

Diageo launches limited-edition Cîroc Summer Colada

11-Apr-2017 - Spirits giant Diageo has unveiled Cîroc’s first limited-edition variant, Cîroc Summer Colada to its portfolio.

Pricey booze steadies wet sales in pubs

10-Apr-2017 - Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

In association with Diageo

Don’t get this wrong: how to create the perfect serve

10-Apr-2017 - Lacklustre mixed drinks and cocktails will not do for drinkers these days, even for those who in the past would have accepted an iceless G&T served in a warm glass...

William Grant brings Drambuie into its portfolio

05-Apr-2017 - William Grant has announced that whisky liqueur brand Drambuie will join its portfolio of premium spirits.

Halewood backs City of London Distillery

03-Apr-2017 - The City of London Distillery is set to gain new routes to the gin market thanks to 'strategic' investment from Halewood Wines & Spirits.

In association with Diageo

5 twists on the classic gin and tonic

30-Mar-2017 - Look at these five twists on the classic gin and tonic, perfect for summer cocktail menus, which can add a touch of excitement to your offer.

In association with Diageo

How to build the perfect spirits offer

29-Mar-2017 - We have heard that spirits and cocktail sales are on the rise in pubs, but it is not a new message. Getting in on the act and making a success...

Glen’s Platinum Vodka invests £1.5m in new campaign

29-Mar-2017 - A campaign costing more than £1.5m is being rolled out across the UK for Glen’s Platinum Vodka.

CAMRA backs report on health benefits of alcohol

28-Mar-2017 - The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when...

WSTA warns Government over post-Brexit bootlegging

27-Mar-2017 - The Wine and Spirit Trade Association (WSTA) has warned Government that if Brexit talks do not achieve frictionless borders, delays and gridlocks at ports will “encourage the resurgence of alcohol...

Yorkshire’s ‘first gin bar’ to open next month

24-Mar-2017 - Inspired by the surge in popularity of gin, Yorkshire is set to receive its ‘first gin bar’ and distillery next month.

Scottish whisky workers: UK Government ‘asleep on the job’ over Brexit

22-Mar-2017 - Scottish whisky workers have called for greater transparency around the effects of leaving the EU on their trade. 

A timeline: how BrewDog became what it is today

13-Mar-2017 - From its conception with two employees and a dog in 2007 to its global success of today, The Morning Advertiser sets out the history of BrewDog – warts and all.


New Diageo boss outlines spirit giant's big plans

13-Mar-2017 - Diageo’s UK operations are in good form, but the spirit giant’s new boss Charles Ireland has big plans to shake things up while he’s in office

Black Cow Pure Milk vodka ‘saddened’ by ASA ruling

10-Mar-2017 - Pure Milk Vodka has said an Advertising Standards Authority (ASA) ruling banning three of its Black Cow vodka ads was distressing, but has resulted in positive media attention.

Gin's rising popularity moves Ginposium to larger venue

10-Mar-2017 - Increased interest in gin and previous sell out events has forced the Gin Guild to move its London-based Ginposium to a bigger event space this year.

Appleton Estate releases 'unique' premium-aged rum

09-Mar-2017 - In a celebration of Joy Spence’s 20 years as the world’s first female master blender, the Appleton Estate is releasing a ‘unique’ premium-aged rum.

Spring Budget: duty rises for beer, cider, wine and spirits

08-Mar-2017 - Alcohol duty will rise for beer, cider, wine and spirits, the chancellor has announced in the budget.

£10K fines for using illicit wholesalers to start in April

07-Mar-2017 - The Alcohol Wholesaler Registration Scheme (AWRS), which could see pubs fined up to £10,000 for working with illicit wholesalers, will come into force on 1 April.

Premade Pornstar Martini launched

07-Mar-2017 - Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK....