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Drinks > Ready to Drink

M&B targets younger 'drinkers' with new alcoholic popsicles

Mitchells & Butlers is hoping to attract younger consumers with a selection of ‘Instagrammable’ premium alcoholic popsicles.

Cool idea: M&B aims for new audience with alcoholic popsicle launch

Pubs warned ‘watch out for duty cheats’ after rules tightened

19-Apr-2017 - The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.

Pricey booze steadies wet sales in pubs

10-Apr-2017 - Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

CAMRA backs report on health benefits of alcohol

28-Mar-2017 - The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when...

Category update

How the RTD category can grow sales in pubs

20-Mar-2017 - Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

16-Mar-2017 - JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect...

Exclusive

New Diageo boss outlines spirit giant's big plans

13-Mar-2017 - Diageo’s UK operations are in good form, but the spirit giant’s new boss Charles Ireland has big plans to shake things up while he’s in office

Premade Pornstar Martini launched

07-Mar-2017 - Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK....

Mounting costs pose real threat to on-trade growth

23-Feb-2017 - Increasing food and drink prices, as well as business rates revaluations, pose immediate threats to on-trade growth this year, new research shows.

JDW will be first pub chain to show drinks calories

19-Feb-2017 - Calorie information for all pub giant JD Wetherspoon’s (JDW) drinks will be shown on its menu and website for the first time from next month.

Health

Men push women off #DryJanuary wagon

04-Jan-2017 - Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

07-Dec-2016 - Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy...

RTD

WKD shows its NKD side

11-Nov-2016 - SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.

Ready-to-serve

Hooper’s enters RTS sector

07-Nov-2016 - Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 - Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.

Ready to drink

Global Brands hits out at ASA's ruling on Hooch

26-Oct-2016 - Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.

New products

All-natural ‘healthy’ blueberry fruit cola

12-Sep-2016 - Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?

RTD

WKD to be transformed for the 'now' generation

23-Aug-2016 - WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to...

Ready-to-serve

Red Square launches new pre-mix flavours into on-trade

20-May-2016 - Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.

Wine

Netting young wine drinkers takes sweet turn

09-May-2016 - Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.

Distribution

New global drinks distributor launched for UK on-trade

12-Apr-2016 - International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

Ready to drink

Hooper’s goes high-fashion with Ted Baker

05-Apr-2016 - Hooper’s is going high-fashion and partnering with Ted Baker this spring/summer at customer events across 26 stores.

Events

Exciting new trade show - The Bar & Pub Show - launches

02-Mar-2016 - A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators...

Skegness pub goes viral after creating a Guinness/Smirnoff Ice hybrid

17-Feb-2016 - A Skegness pub has gone viral on Facebook after creating a Smirnoff Ice and Guinness hybrid.

WKD unveils new products following research into key demographic

29-Jan-2016 - SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.