Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.
07-Dec-2016 - Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy...
11-Nov-2016 - SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.
07-Nov-2016 - Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.
02-Nov-2016 - Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.
26-Oct-2016 - Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.
12-Sep-2016 - Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?
23-Aug-2016 - WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to...
20-May-2016 - Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.
09-May-2016 - Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.
12-Apr-2016 - International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.
05-Apr-2016 - Hooper’s is going high-fashion and partnering with Ted Baker this spring/summer at customer events across 26 stores.
02-Mar-2016 - A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators...
17-Feb-2016 - A Skegness pub has gone viral on Facebook after creating a Smirnoff Ice and Guinness hybrid.
29-Jan-2016 - SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.
04-Jan-2016 - Alternatives to meat and dairy will be the top of consumers’ priorities this year, according to market researchers Mintel.
24-Nov-2015 - From cafes serving beer through to niche outlets where standard pubs don't answer the need, The Publican's Morning Advertiser looks at differing business models - the threats as well as...
02-Oct-2015 - Honesty and transparency in drinks creation is important, but so is the skill of a good blend. It is something that has been overlooked for some time. Why? Because, these...
03-Sep-2015 - Drinkers are subsidising non-drinkers to the tune of £6.5bn a year, a new report suggests.
25-Jun-2015 - SHS Drinks has launched a social media campaign for WKD to encourage people to engage with the brand and share content with friends this summer.
08-Jun-2015 - Beer, cider and Prosecco were the star alcoholic drinks performers last year, according to Mintel’s British Lifestyles report.
05-Jun-2015 - SHS Drinks has launched two new cocktail servers and a series of easy-to-make cocktail recipes using WKD Blue, Red and Iron Brew as the base ingredient.
14-Apr-2015 - Haywood Drinks has launched an RTD cream liqueur single shot sized cocktail.
07-Apr-2015 - The RTD category has been in decline in recent times, but the Publican's Morning Advertiser has found some bright lights to keep the sector afloat.
10-Mar-2015 - According to Back to the Future Part II we should all be drinking $50 vitamin-enriched Pepsi Perfect this year but the prediction hasn’t been entirely accurate.