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How the RTD category can grow sales in pubs

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

Reinvention: WKD was transformed to attract a younger market

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

16-Mar-2017 - JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect...


New Diageo boss outlines spirit giant's big plans

13-Mar-2017 - Diageo’s UK operations are in good form, but the spirit giant’s new boss Charles Ireland has big plans to shake things up while he’s in office

Premade Pornstar Martini launched

07-Mar-2017 - Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK....

Mounting costs pose real threat to on-trade growth

23-Feb-2017 - Increasing food and drink prices, as well as business rates revaluations, pose immediate threats to on-trade growth this year, new research shows.

JDW will be first pub chain to show drinks calories

19-Feb-2017 - Calorie information for all pub giant JD Wetherspoon’s (JDW) drinks will be shown on its menu and website for the first time from next month.


Men push women off #DryJanuary wagon

04-Jan-2017 - Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

07-Dec-2016 - Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy...


WKD shows its NKD side

11-Nov-2016 - SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.


Hooper’s enters RTS sector

07-Nov-2016 - Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 - Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.

Ready to drink

Global Brands hits out at ASA's ruling on Hooch

26-Oct-2016 - Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.

New products

All-natural ‘healthy’ blueberry fruit cola

12-Sep-2016 - Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?


WKD to be transformed for the 'now' generation

23-Aug-2016 - WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to...


Red Square launches new pre-mix flavours into on-trade

20-May-2016 - Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.


Netting young wine drinkers takes sweet turn

09-May-2016 - Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.


New global drinks distributor launched for UK on-trade

12-Apr-2016 - International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

Ready to drink

Hooper’s goes high-fashion with Ted Baker

05-Apr-2016 - Hooper’s is going high-fashion and partnering with Ted Baker this spring/summer at customer events across 26 stores.


Exciting new trade show - The Bar & Pub Show - launches

02-Mar-2016 - A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators...

Skegness pub goes viral after creating a Guinness/Smirnoff Ice hybrid

17-Feb-2016 - A Skegness pub has gone viral on Facebook after creating a Smirnoff Ice and Guinness hybrid.

WKD unveils new products following research into key demographic

29-Jan-2016 - SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.


Top 12 food trends for 2016, reveals Mintel

04-Jan-2016 - Alternatives to meat and dairy will be the top of consumers’ priorities this year, according to market researchers Mintel.

Could these new venues be killing pubs?

24-Nov-2015 - From cafes serving beer through to niche outlets where standard pubs don't answer the need, The Publican's Morning Advertiser looks at differing business models - the threats as well as...

Less isn't always more

02-Oct-2015 - Honesty and transparency in drinks creation is important, but so is the skill of a good blend. It is something that has been overlooked for some time. Why? Because, these...

Report debunks £20bn 'cost of alcohol' figure

03-Sep-2015 - Drinkers are subsidising non-drinkers to the tune of £6.5bn a year, a new report suggests.