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Imbibe Live 2017: top trends from the show

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

What's hot? Some of the top trends from Imbibe Live 2017

VK advert on Facebook banned over ‘irresponsible drinking’

14-Jun-2017 - The Advertising Standards Authority (ASA) has upheld a complaint that Global Brands owned VK promoted unwise drinking styles and an advert placed on Facebook was “socially irresponsible”.

Hooch targets millions of drinkers with new ad campaign

31-May-2017 - Citrus ready-to-drink brand Hooch will launch a new multi-channel advertising campaign to push sales in the months ahead.

Alcohol delivery service scolded by ASA over ‘unwise’ memes

24-May-2017 - A drinks company that delivers alcohol to people’s homes struck the wrong chord with the Advertising Standards Authority (ASA) after using memes promoting “unwise” alcohol consumption.

Is social media ruining the UK's pub culture?

08-May-2017 - Millennials are drinking less than any other age group and licensees have put the blame on social media, but is this really the case?

Tesco exec takes top job at The Portman Group

28-Apr-2017 - Former Tesco senior executive John Timothy is to take on the top role as chief executive of The Portman Group.

M&B targets younger 'drinkers' with new alcoholic popsicles

25-Apr-2017 - Mitchells & Butlers is hoping to attract younger consumers with a selection of ‘Instagrammable’ premium alcoholic popsicles.

Pubs warned ‘watch out for duty cheats’ after rules tightened

19-Apr-2017 - The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.

Pricey booze steadies wet sales in pubs

10-Apr-2017 - Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

CAMRA backs report on health benefits of alcohol

28-Mar-2017 - The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when...

Category update

How the RTD category can grow sales in pubs

20-Mar-2017 - Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

16-Mar-2017 - JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect...


New Diageo boss outlines spirit giant's big plans

13-Mar-2017 - Diageo’s UK operations are in good form, but the spirit giant’s new boss Charles Ireland has big plans to shake things up while he’s in office

Premade Pornstar Martini launched

07-Mar-2017 - Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK....

Mounting costs pose real threat to on-trade growth

23-Feb-2017 - Increasing food and drink prices, as well as business rates revaluations, pose immediate threats to on-trade growth this year, new research shows.

JDW will be first pub chain to show drinks calories

19-Feb-2017 - Calorie information for all pub giant JD Wetherspoon’s (JDW) drinks will be shown on its menu and website for the first time from next month.


Men push women off #DryJanuary wagon

04-Jan-2017 - Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

07-Dec-2016 - Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy...


WKD shows its NKD side

11-Nov-2016 - SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.


Hooper’s enters RTS sector

07-Nov-2016 - Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 - Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.

Ready to drink

Global Brands hits out at ASA's ruling on Hooch

26-Oct-2016 - Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.

New products

All-natural ‘healthy’ blueberry fruit cola

12-Sep-2016 - Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?


WKD to be transformed for the 'now' generation

23-Aug-2016 - WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to...


Red Square launches new pre-mix flavours into on-trade

20-May-2016 - Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.

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