Mitchells & Butlers is hoping to attract younger consumers with a selection of ‘Instagrammable’ premium alcoholic popsicles.
19-Apr-2017 - The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.
10-Apr-2017 - Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.
28-Mar-2017 - The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when...
20-Mar-2017 - Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.
16-Mar-2017 - JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect...
13-Mar-2017 - Diageo’s UK operations are in good form, but the spirit giant’s new boss Charles Ireland has big plans to shake things up while he’s in office
07-Mar-2017 - Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK....
23-Feb-2017 - Increasing food and drink prices, as well as business rates revaluations, pose immediate threats to on-trade growth this year, new research shows.
19-Feb-2017 - Calorie information for all pub giant JD Wetherspoon’s (JDW) drinks will be shown on its menu and website for the first time from next month.
04-Jan-2017 - Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.
07-Dec-2016 - Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy...
11-Nov-2016 - SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.
07-Nov-2016 - Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.
02-Nov-2016 - Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.
26-Oct-2016 - Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.
12-Sep-2016 - Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?
23-Aug-2016 - WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to...
20-May-2016 - Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.
09-May-2016 - Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.
12-Apr-2016 - International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.
05-Apr-2016 - Hooper’s is going high-fashion and partnering with Ted Baker this spring/summer at customer events across 26 stores.
02-Mar-2016 - A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators...
17-Feb-2016 - A Skegness pub has gone viral on Facebook after creating a Smirnoff Ice and Guinness hybrid.
29-Jan-2016 - SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.