Drinks > Ready to Drink


Men push women off #DryJanuary wagon

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

Off the wagon: men aren't supportive of women's choice to drink less

The Drinks List: Top 100 Brands

07-Dec-2016 - Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy...


WKD shows its NKD side

11-Nov-2016 - SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.


Hooper’s enters RTS sector

07-Nov-2016 - Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 - Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.

Ready to drink

Global Brands hits out at ASA's ruling on Hooch

26-Oct-2016 - Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.

New products

All-natural ‘healthy’ blueberry fruit cola

12-Sep-2016 - Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?


WKD to be transformed for the 'now' generation

23-Aug-2016 - WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to...


Red Square launches new pre-mix flavours into on-trade

20-May-2016 - Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.


Netting young wine drinkers takes sweet turn

09-May-2016 - Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.


New global drinks distributor launched for UK on-trade

12-Apr-2016 - International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

Ready to drink

Hooper’s goes high-fashion with Ted Baker

05-Apr-2016 - Hooper’s is going high-fashion and partnering with Ted Baker this spring/summer at customer events across 26 stores.


Exciting new trade show - The Bar & Pub Show - launches

02-Mar-2016 - A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators...

Skegness pub goes viral after creating a Guinness/Smirnoff Ice hybrid

17-Feb-2016 - A Skegness pub has gone viral on Facebook after creating a Smirnoff Ice and Guinness hybrid.

WKD unveils new products following research into key demographic

29-Jan-2016 - SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.


Top 12 food trends for 2016, reveals Mintel

04-Jan-2016 - Alternatives to meat and dairy will be the top of consumers’ priorities this year, according to market researchers Mintel.

Could these new venues be killing pubs?

24-Nov-2015 - From cafes serving beer through to niche outlets where standard pubs don't answer the need, The Publican's Morning Advertiser looks at differing business models - the threats as well as...

Less isn't always more

02-Oct-2015 - Honesty and transparency in drinks creation is important, but so is the skill of a good blend. It is something that has been overlooked for some time. Why? Because, these...

Report debunks £20bn 'cost of alcohol' figure

03-Sep-2015 - Drinkers are subsidising non-drinkers to the tune of £6.5bn a year, a new report suggests.

WKD gets social media push for summer

25-Jun-2015 - SHS Drinks has launched a social media campaign for WKD to encourage people to engage with the brand and share content with friends this summer.


Drinking out spend declines but beer bounces back

08-Jun-2015 - Beer, cider and Prosecco were the star alcoholic drinks performers last year, according to Mintel’s British Lifestyles report.

WKD cocktail kits roll out to pubs

05-Jun-2015 - SHS Drinks has launched two new cocktail servers and a series of easy-to-make cocktail recipes using WKD Blue, Red and Iron Brew as the base ingredient.

Haywood launches B52 shot

14-Apr-2015 - Haywood Drinks has launched an RTD cream liqueur single shot sized cocktail.

Drinks Offer

RTDs: Ready To Sink?

07-Apr-2015 - The RTD category has been in decline in recent times, but the Publican's Morning Advertiser has found some bright lights to keep the sector afloat. 

Craft cola, sober raves and drinks for the older crowd

10-Mar-2015 - According to Back to the Future Part II we should all be drinking $50 vitamin-enriched Pepsi Perfect this year but the prediction hasn’t been entirely accurate.